By Janet K. Fish
The podcast currently has 188 episodes available.
Jill Lublin is back to talk to us about publicity. Jill was originally on the podcast, Episode 42, The Power of Publicity back in November 2020. She returns to share more of your brilliance.
In this episode:
🎤 What is publicity?
🎤 What is your message?
🎤 What is the problem you solve?
🎤 The oooh, aaah factor
🎤 “Using everything you’ve got”
More about Jill:
Jill Lublin is an international speaker on the topics of Publicity, Networking, Kindness and Referrals. She is the author of 4 Best Selling books including Get Noticed...Get Referrals (McGraw Hill) and co-author of Guerrilla Publicity and Networking Magic. Her latest book, Profit of Kindness went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years experience working with over 100,000 people plus national and international media. Jill teaches a virtual Publicity Crash Course and consults and speaks all over the world. She has spoken on many stages with luminaries such as Tony Robbins. Jill also leads an intentional kindness community.
Visit publicitycrashcourse.com/freegift
Join Jill’s Kindness Circle - https://jilllublin.com/kindnesscircles/
Contact Jill - jilllublin.com
Till next week…..
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Have you ever felt like you were cruising along all green lights and then Boom, life happens and stops you? Me too. That’s the topic of this week’s episode. Fear of success.
In this episode:
✅ How the fear of staying stuck must be greater that the fear of moving forward
✅ Not making a decision is making a decision
✅ How we use life’s events to create excuses for not doing the hard things.
Stop procrastinating getting your email campaigns written. Join me in the Email Marketing and Automation Workshop. Walk away with your campaigns complete and be ready to grow your business.
To learn more go https://breakawaybusinesscoaching.com/emailmarketingworkshop
Want to chat? Email me at [email protected]
Till next week…..
Support the showThis week everyone is talking about lead magnets, you know those free irresistible offers people use to grow their email list.
In this episode we talk about:
🔑 If you’re not selling something, you don’t have a business
🔑 Give away your best stuff, don’t save your best stuff for paid.
🔑 Create something that solves a problem – challenge
🔑 Work backward from your core product
🔑 Make it easy to consume – Give Quick Value
🔑 Use it to sell down your funnel
🔑 How to use a lead magnet
Mentioned on the show:
35+ Ways to Build Your Email List
Email Marketing Masterclass
Email Marketing Automation Workshop
Content Creation Episode 66
Email Marketing Automation Episode 82
🎤 If you have questions for the podcast, please Contact Us
[email protected]
I’ll answer your questions in an upcoming podcast.
Till next week…..
Support the showNone of us start out as experts. We all start somewhere. All you need to do is stay just one step ahead. Just staying in action beats out hesitancy and fear when we are challenged to do things that are hard, and scary. As successful entrepreneurs we do them anyway. That's part of the magic that makes us successful.
Shared in the episode:
❇️ Conquering hesitancy and fear
❇️ You’re not alone, we all face challenges
❇️ No is just a not now.
❇️ Get 10 no’s
❇️ Video – just do it
❇️ and much more….
Remember that you are not alone. Reach out to your fellow entrepreneurs. We’re here for you.
Till next week…..
Mentioned in the episode:
Genuity with Kenny Ballentine Episode 7
Why Video Now with Kenny Ballentine Episode 14.
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Email Marketing and Automation is one of the most revenue producing marketing strategies you can us to grow your business. I’m still running across a lot of people who are not taking advantage of email marketing in their business so I wanted to go a little more in depth in how to actually do it.
The focus of this episode is to share ideas and best practices on how the maximize your email list through marketing and automation.
This episode covers:
· How to build your list
· List management – CRM or database
· Email marketing best practices
· Content creation
· Your call to action
· Creating automations
I hope you not only find this useful, but are inspired to join us at an upcoming Email Marketing and Automation Workshop.
Find out more and REGISTER.
Try Active Campaign for free.
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Marketing – Don’t Do These 3 Things E182 Show Notes
In this week’s episode I share the 3 marketing mistakes entrepreneurs make.
We know what we should do in our marketing, however do you know the things you should avoid? In this episode I share the 3 biggest mistakes I see entrepreneurs make in marketing.
They are:
1. Selling what you r audience wants, not needs
2. Marketing Plan is not written down and no analyze and revise
3. Don’t Follow up
Sign up for your Marketing Audit, it’s no cost to you.
Https://breakawaybusinesscoaching.com/marketing-audit
Honorable mention:
Never Waste a Good Crisis with Martha Hanlon
https://breakawaybusinesscoaching.com/martha-hanlon-episode
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The question of how to create products has come up numerous times recently and that always signals to me that I should talk about it here on the podcast. So today is all about how to create products.
On today's podcast:
Your Product Funnel
What is it
Why do you need one?
How to create on
Creating products made simple
o What is a lead magnet?
o Selling down the funnel
o Total value of a customer
o Selling affiliate products
Instead of linking to the document on how to create a lead magnet, I included it below:
We all know that lead generation starts with the no cost offer at the top of
our product funnel. I often get asked, what kind of lead generation product
ideas make an irresistible no cost offer?
Below find a quick and dirty list that should get you off and running creating
your no cost products NOW!
Some thoughts:
The tendency is to give away too much. I like to explain it like this, when
teaching someone something, there is the “what” and there is the “how”.
Never give away the “how”. Give away the “what” it is; the steps, the tips or
tricks, the “best”, but never give away the “how” to do it. Giving away too
much will stall the sale of your product as they process and implement what
you have given away for free. Your prospects must pay for the “how.”
Use something like ChatGPT to generate some ideas to get your started. Please do not use content created by ChatGPT without editing it for your own unique perspective and voice.
Keep it simple. One page is often best if it’s a list.
Once created, use companies like Fiverr.com to make it pretty. For just a few
dollars you can hire a graphic designer to add a professional look and feel.
Make sure your free offer is what your target market wants and needs. Make
it about them, not about you and what you know.
Below are some examples of no cost offers to get you started.
Checklists –
o (X Number) Things You Should Never Do
o (X Number) Things You Should Always Do
o (X Number) Things You Should Know About
o (X Number) Things Every Successful ______ Knows
Cheat Sheets
Tips and Tricks
Contests
Courses
Demos
E-books
Email Series
Video Series
Email Subscriptions
Guides
Tools
How-To Guides
Interviews with Experts
Kits
Original Data and Research
Podcasts
Slideshare Presentations
Templates
Tickets
Resource Lists
Free Trials
Webinars
White papers
Worksheets
One Pagers
Quizzes - everyone loves a quiz
This is not an exhaustive list but should provide a great place to start.
I hope you enjoy the episode….
Support the showIn this episode I share the 10 step process I’ve developed coaching over 1000 clients since 2005 to help you build a successful business.
The 10 steps are:
Who are you selling to? – Your target market
What are you selling? – Your product funnel
How much are you selling? – Your revenue forecast
Your marketing plan
Networking to build your email list
Email marketing
Sales
Systems
Hiring team
Analyze and revise
Links to the episodes I mentioned:
Create your Marketing Plan Episode 63
https://breakawaybusinesscoaching.com/marketing-plan-podcast
Are you Building your Email List? Episode 55
https://breakawaybusinesscoaching.com/build-your-list
Create your Marketing Plan Episode 63
https://breakawaybusinesscoaching.com/marketing-plan-podcast
As always if you have questions, please email me at
[email protected]
Till next week!
Support the showAre you stuck not knowing how to start marketing? Have you been marketing however you're not getting where you want to go? In this episode I walk you through the steps to build a simple yet highly effective marketing plan.
And guess what, about halfway through I include an offer you may want to take me up on.
Listen and if you're interested Sign Up Now
https://breakawaybusinesscoaching.com/marketingaudit/
Hope to hear from you!
Till next week...
I love having the sales conversation with my clients. Many of them embrace sales, while some are a bit hesitant or less confident in their selling techniques.
I absolutely believe selling is serving. That is what this episode is all about.
This episode explores::
Reframing sales
Sell benefits, not features
Embracing the silence
Being intensely curious
Your elevator speech
Selling to the emotion
Selling using stories
I hope you enjoy the episode.
Till next week..
Janet
Support the showThe podcast currently has 188 episodes available.