Break Through Your Profit Ceiling with Janet K. Fish

Jill Lublin is back to talk to us about publicity.  Jill was originally on the podcast, Episode 42, The Power of Publicity back in November 2020.  She returns to share more of your brilliance.

In this episode:

🎤     What is publicity?

🎤     What is your message?

🎤     What is the problem you solve?

🎤     The oooh, aaah factor

🎤     “Using everything you’ve got”

More about Jill:

Jill Lublin is an international speaker on the topics of Publicity, Networking, Kindness and Referrals.  She is the author of 4 Best Selling books including Get Noticed...Get Referrals (McGraw Hill) and co-author of Guerrilla Publicity and Networking Magic.  Her latest book, Profit of Kindness went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace.  She is CEO of a strategic consulting firm and has over 25 years experience working with over 100,000 people plus national and international media.  Jill teaches a virtual Publicity Crash Course and consults and speaks all over the world. She has spoken on many stages with luminaries such as Tony Robbins.  Jill also leads an intentional kindness community.

Visit publicitycrashcourse.com/freegift

Join Jill’s Kindness Circle - https://jilllublin.com/kindnesscircles/

Contact Jill - jilllublin.com

Till next week…..

Have you ever felt like you were cruising along all green lights and then Boom, life happens and stops you? Me too. That’s the topic of this week’s episode. Fear of success.

In this episode:

✅ How the fear of staying stuck must be greater that the fear of moving forward

✅       Not making a decision is making a decision

✅       How we use life’s events to create excuses for not doing the hard things.

Stop procrastinating getting your email campaigns written. Join me in the Email Marketing and Automation Workshop. Walk away with your campaigns complete and be ready to grow your business.

To learn more go https://breakawaybusinesscoaching.com/emailmarketingworkshop

Want to chat? Email me at [email protected]

Till next week…..

This week everyone is talking about lead magnets, you know those free irresistible offers people use to grow their email list. 

In this episode we talk about:

🔑     If you’re not selling something, you don’t have a business

🔑     Give away your best stuff, don’t save your best stuff for paid.

🔑     Create something that solves a problem – challenge

🔑     Work backward from your core product

🔑     Make it easy to consume – Give Quick Value

🔑     Use it to sell down your funnel          

🔑     How to use a lead magnet

Mentioned on the show:

35+ Ways to Build Your Email List      

Email Marketing Masterclass

Email Marketing Automation Workshop 

Content Creation Episode 66

Email Marketing Automation Episode 82

🎤     If you have questions for the podcast, please Contact Us

            [email protected]

            I’ll answer your questions in an upcoming podcast.

Till next week…..

None of us start out as experts. We all start somewhere.  All you need to do is stay just one step ahead. Just staying in action beats out hesitancy and fear when we are challenged to do things that are hard, and scary. As successful entrepreneurs we do them anyway. That's part of the magic that makes us successful.

Shared in the episode:

❇️ Conquering hesitancy and fear

❇️ You’re not alone, we all face challenges

❇️ No is just a not now.

❇️ Get 10 no’s

❇️ Video – just do it

❇️ and much more….

 
 Remember that you are not alone. Reach out to your fellow entrepreneurs. We’re here for you.

Till next week…..

Mentioned in the episode:

 Genuity with Kenny Ballentine Episode 7 

 Why Video Now with Kenny Ballentine Episode 14. 

Email Marketing and Automation is one of the most revenue producing marketing strategies you can us to grow your business. I’m still running across a lot of people who are not taking advantage of email marketing in their business so I wanted to go a little more in depth in how to actually do it. 

The  focus of this episode is to share ideas and best practices on how the maximize your email list through marketing and automation.

This episode covers:

·                   How to build your list

·                   List management – CRM or database

·                   Email marketing best practices

·                   Content creation

·                   Your call to action

·                   Creating automations

I hope you not only find this useful, but are inspired to join us at an upcoming Email Marketing and Automation Workshop.

Find out more and REGISTER.  

Try Active Campaign for free.  

Marketing – Don’t Do These 3 Things E182 Show Notes 

In this week’s episode I share the 3 marketing mistakes entrepreneurs make. 

We know what we should do in our marketing, however do you know the things you should avoid? In this episode I share the 3 biggest mistakes I see entrepreneurs make in marketing.

They are:

1.      Selling what you r audience wants, not needs

2.     Marketing Plan is not written down and no analyze and revise

3.     Don’t Follow up

Sign up for your Marketing Audit, it’s no cost to you.

            Https://breakawaybusinesscoaching.com/marketing-audit

Honorable mention:

            Never Waste a Good Crisis with Martha Hanlon

            https://breakawaybusinesscoaching.com/martha-hanlon-episode

The question of how to create products has come up numerous times recently and that always signals to me that I should talk about it here on the podcast. So today is all about how to create products.

On today's podcast:
Your Product Funnel 

            What is it

            Why do you need one?

            How to create on

Creating products made simple

o   What is a lead magnet?

o   Selling down the funnel

o   Total value of a customer

o   Selling affiliate products

Instead of linking to the document on how to create a lead magnet, I included it below:

We all know that lead generation starts with the no cost offer at the top of
 our product funnel. I often get asked, what kind of lead generation product
 ideas make an irresistible no cost offer?
 
 Below find a quick and dirty list that should get you off and running creating
 your no cost products NOW!
 
 Some thoughts:
 The tendency is to give away too much. I like to explain it like this, when
 teaching someone something, there is the “what” and there is the “how”.
 
 Never give away the “how”. Give away the “what” it is; the steps, the tips or
 tricks, the “best”, but never give away the “how” to do it. Giving away too
 much will stall the sale of your product as they process and implement what
 you have given away for free.  Your prospects must pay for the “how.”

Use something like ChatGPT to generate some ideas to get your started. Please do not use content created by ChatGPT without editing it for your own unique perspective and voice.
 
 Keep it simple. One page is often best if it’s a list.
 Once created, use companies like Fiverr.com to make it pretty. For just a few
dollars you can hire a graphic designer to add a professional look and feel.

Make sure your free offer is what your target market wants and needs. Make
it about them, not about you and what you know.

Below are some examples of no cost offers to get you started.

Checklists –
 o (X Number) Things You Should Never Do
 o (X Number) Things You Should Always Do
 o (X Number) Things You Should Know About
 o (X Number) Things Every Successful ______ Knows
 
 Cheat Sheets
 Tips and Tricks
 Contests
 Courses
 Demos
 E-books
 Email Series
 Video Series
 Email Subscriptions
 Guides
 Tools
 How-To Guides
 Interviews with Experts
 Kits
 Original Data and Research
 Podcasts
 Slideshare Presentations
 Templates
 Tickets
 Resource Lists
 Free Trials
 Webinars
 White papers
 Worksheets
 One Pagers
 Quizzes - everyone loves a quiz

 This is not an exhaustive list but should provide a great place to start.

I hope you enjoy the episode….

In this episode I share the 10 step process I’ve developed coaching over 1000 clients since 2005 to help you build a successful business. 

The 10 steps are:

Who are you selling to? – Your target market

What are you selling? – Your product funnel

How much are you selling? – Your revenue forecast

Your marketing plan

Networking to build your email list

Email marketing

Sales

Systems

Hiring team

Analyze and revise

Links to the episodes I mentioned:

Create your Marketing Plan Episode 63

https://breakawaybusinesscoaching.com/marketing-plan-podcast

Are you Building your Email List? Episode 55

https://breakawaybusinesscoaching.com/build-your-list

Create your Marketing Plan Episode 63

https://breakawaybusinesscoaching.com/marketing-plan-podcast

As always if you have questions, please email me at

[email protected]

Till next week!

Are you stuck not knowing how to start marketing?  Have you been marketing however you're not getting where you want to go?  In this episode I walk you through the steps to build a simple yet highly effective marketing plan.

 And guess what, about halfway through I include an offer you may want to take me up on.
 
 Listen and if you're interested Sign Up Now
 
https://breakawaybusinesscoaching.com/marketingaudit/
 
Hope to hear from you!

Till next week...

I love having the sales conversation with my clients. Many of them embrace sales, while some are a bit hesitant or less confident in their selling techniques.

I absolutely believe selling is serving. That is what this episode is all about.

 This episode explores::
 
 Reframing sales
 Sell benefits, not features
 Embracing the silence
 Being intensely curious
 Your elevator speech
 Selling to the emotion
 Selling using stories
 
 I hope you enjoy the episode.
 
 Till next week..

Janet