Generative Engine Optimization is the new SEO.

In this practical episode, we share three simple changes that can dramatically improve how AI systems interpret and surface your products:

1. Render core product data in static HTML
2. Implement and validate structured product schema
3. Write question answering content with real context

These are small technical adjustments with outsized impact.

If AI can’t confidently understand your product, it won’t recommend it.

This episode explores the critical importance of category structure and attribute management in e-commerce. Hosts Clare Adams and Ben Adams discuss how proper product categorisation impacts data quality, customer experience, and operational efficiency, offering practical steps for improvement.

Takeaways

• Category structures impact product data
• Incremental approach to category structure improvement
• Customer experience is influenced by category structures

Most product data problems don't show up as data problems — they show up as delayed launches, supplier headaches, and e-commerce teams drowning in fixes. In this first episode, Clare and Ben cut through the noise to ask the five questions that expose where your product data operations are actually breaking down.

From manual reformatting at ingestion, to 3,500-entry brand lists nobody can navigate, to the real reason new product launches take forever — this episode is a no-BS audit of where large-catalogue businesses are quietly losing time and money.

Whether you're a distributor, retailer, or marketplace, these five questions will tell you more about the health of your product data ops than any system audit ever could.

The five questions:

1. Where does your product data get manually reformatted today?
2. Which attributes are always missing or wrong?
3. How many versions of the same product exist across your systems?
4. What slows product launches more — approvals or fixing data?
5. Could you onboard 50 new suppliers this year without hiring?

Subscribe for a new episode every week, and get more insights every Thursday at productdataweekly.com