SEO Product Unveiled - Rank and Rethink

Product Delivery in SEO | #6


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Summary
In this episode of the SEO Product Unveiled podcast, Björn Darko and Vanda Pokecz dive into the essential aspects of SEO product discovery, including planning, sprint management, ticket creation, and quality assurance. They highlight the importance of clear communication between SEO specialists, product managers, and developers in order to build effective solutions and successfully implement SEO strategies.

The conversation explores the challenges and strategies involved in SEO management, particularly around creating and handling tickets within the product development process. Emphasis is placed on documentation, QA processes, and agile collaboration to ensure SEO requirements are implemented accurately and efficiently.


Takeaways

  • Identifying the right problems is crucial for SEO success.

  • Planning and sprint management are closely interconnected.

  • Backlog grooming helps keep track of ongoing tickets.

  • Well-written tickets are key to implementing SEO strategies effectively.

  • Acceptance criteria are important for quality assurance; responsibility for ticket creation often lies with the product manager.

  • SEO strategies must be clearly documented and communicated.

  • Monitoring ticket progress is essential for SEO initiatives to succeed.

  • Close collaboration between SEO and development teams is necessary.

  • QA processes ensure SEO requirements are met.

  • Templates can streamline ticket creation, but shouldn't be too rigid.

  • Regular status checks help track ticket progress.

    • Communication should happen not just on Slack, but also directly within tickets.


    Chapters
    00:00 — Introduction to SEO Product Discovery
    02:57 — Planning and Sprint Management
    09:08 — Backlog Grooming and Ticket Management
    14:28 — Writing Effective SEO Tickets
    20:39 — Quality Assurance and Testing
    22:45 — Ticket Creation Fundamentals
    25:51 — The Role of SEO in Product Management
    28:55 — The Importance of Communication and Documentation
    31:37 — Ticket Monitoring and Progress Tracking
    36:48 — QA Processes and Their Relevance for SEO
    43:00 — Summary and Outlook on Future Topics

  • ...more
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    SEO Product Unveiled - Rank and RethinkBy Vanda Pokecz & Björn Darko