Internal product teams often fall into the trap of collecting requirements through meetings, leading to solutions that don’t fully address user needs.The key challenge: Blurring the lines between stakeholders and end-users.Story-based interviews are crucial for understanding real user behavior and uncovering hidden pain points.Petra emphasizes the importance of stakeholder mapping: Identifying users, informed stakeholders, and sponsors.Teresa explains why internal teams have a unique advantage—proximity and access to users—and how to leverage it for continuous discovery.Process optimization is sensitive territory. Who owns the process? Who’s responsible for improving it?Outcome thinking can help navigate stakeholder opinions, focusing on results rather than prescribed solutions.Internal teams must rethink how they approach product discovery and avoid assuming their situation is “different” or exempt from best practices.Follow Teresa Torres: https://ProductTalk.org Follow Petra Wille: https://Petra-Wille.comMentioned in the episode:
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