What if every product had an identity that lived far beyond the point of sale?

In this episode, Jonathan Hall is joined by Natasha Franck, Founder and CEO of EON, to explore how digital product identities are reshaping commerce, circularity and value creation. Natasha explains how treating products as assets, not disposable goods, enables resale, repair, recycling and entirely new business models, while helping brands capture product lifetime value for the first time.

They discuss digital product passports, EU regulation, the role of GS1 standards, and why identity is the missing link in making the circular economy work at scale.

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