In this episode of Sustainable Futures, Jonathan Hall speaks with entrepreneur and changemaker Kresse Wesling, co‑founder of Elvis & Kresse- the pioneering brand turning decommissioned fire hoses and rescued materials into luxury goods, regenerative farming practices, and even wine.

Kresse shares her remarkable journey from early environmental activism to building a business that challenges the very foundations of how companies operate. Together, they explore the shift from sustainability to regeneration; the power of circular materials and circular capital; and why optimism, creativity and community partnerships can unlock profound change.

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In this episode of Sustainable Futures, Jonathan Hall welcomes Nina Marenzi — founder of The Sustainable Angle and CEO of Future Fabrics Expo — for a deep dive into the future of sustainable fashion.

Nina traces her journey from environmental policy into pioneering sustainable textiles, revealing how the fashion industry can dramatically reshape its impact on the planet. The conversation explores the challenges and opportunities in sourcing lower‑impact materials, the critical role of education and innovation, and the ways brands, designers, and consumers can accelerate systemic change. The next Future Fashion Expo will be held in Brussels on the 24-25th of June 2026.

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In this episode, host Jonathan Hall (Managing Partner, Kantar Sustainable Transformation Practice) sits down with Chris Davidson (Vice President, Sustainability Engagement) and Leon Nicholas (Vice President, Retail Insights & Solutions) from Smurfit Westrock—two leaders at the forefront of sustainable packaging.

Together, they unpack how Smurfit Westrock is embedding circularity into its operations, navigating evolving regulations like the EU’s Packaging and Packaging Waste Regulation, and balancing the tension between personalization and purpose. Listeners will hear insights on:

• The latest sustainability trends and myth-busting in 2025
• How retailers’ and clients’ sustainability goals are evolving across markets
• Smurfit Westrock’s Net Zero Transition Plan, including investments in biomass, solar, and hydrogen
• The role of challenger brands and the impact of new technologies in packaging innovation
• What brands and consumers can expect from material innovation and the future of packaging

Whether you’re a marketer, a sustainability leader, or simply curious about how packaging can drive positive change, this episode offers actionable insights and inspiration. Discover why packaging isn’t just a box—it’s a blueprint for sustainable transformation.

Tune in and join the movement toward a smarter, more sustainable future.

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Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Sustainable Futures, Jonathan Hall speaks with Bianca Woolley, Global Marketing Sustainability Lead at Diageo, about the critical importance of water sustainability. They discuss Diageo's water stewardship initiatives, the challenges of engaging consumers on water issues, and the insights gained from research on consumer attitudes towards water. The conversation emphasises the need for brands to communicate their sustainability efforts in a way that resonates with consumers, particularly in the context of water scarcity and pollution as Bianca shares examples of how Diageo is taking action and the importance of making sustainability desirable for consumers.

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The evolution from barcodes to QR codes is transforming opportunities for the brand-consumer interface. Kantar’s Jonathan Hall speaks to Kerry Morrison from GS1UK, creators of the barcode, and now stewarding the move into the benefit-rich world of QR. 

Where barcodes offer important, yet arguably linear benefits, QR codes represent the multi-coloured comms dreamcoat for brand owners. A built-in medium through which to ‘speak’ directly to the consumer. To communicate brand messaging, usage information and innovations. And a one-to-one media channel to tell and evidence the brand’s sustainability story, with QR codes enabling: 

• Information on recycling, reselling and reuse 
• Territory-specific comms, reducing packaging quantities 
• Less food waste, minimising greenhouse gas generation 
• Reduction in traditional marketing costs 

All shaping positive behavioural change, with greenwashing concerns banished, through the transparent eye of conscious choices. 

Listen online here or on any major podcast platform: 

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In this special Cannes Lions episode, Duncan Southgate, Kantar's Director of Creative and Media solutions, is joined by Sebastian Muden, Global Chair of Ad Net Zero. Together they discuss the findings of the ‘Sustainable Behaviour Ad Tracker’ analysis, which found that out of 6,400 ads tested by Kantar clients between November 2024 and May 2025, only 6% include sustainable behaviours.

But a solution is coming. Duncan and Sebastian explore how creative teams can play a crucial role in promoting sustainability. They share positive examples of ads that get it right, weaving creative storytelling with sustainable behaviours to create purpose driven, effective ads. With this benchmark of excellence in mind, Sebastian shares how Ad Net Zero's ‘Every Brief Counts’ initiative provides advertisers and agencies with practical guidance about how they too can seamlessly include sustainable behaviours in advertising, leading to effective, purpose led ads that connect with consumers.

Listen now to discover how you can integrate sustainable behaviours into your ads to build brand purpose, differentiate in your market and become a part of the sustainable marketing revolution.

For more information, read the article co-authored by Duncan and Sebastian here: https://www.kantar.com/inspiration/sustainability/how-the-ad-industry-can-help-sustainable-choices-become-the-norm

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In this episode, Jonathan Hall discusses sustainable marketing with Eduardo Andrade, professor of marketing at Imperial Business School and the Co-Director of the MSc Programme on Climate Change, Management & Finance and Ozlem Senturk, senior partner at Kantar Sustainable Transformation. They explore the differences between traditional and sustainable marketing, the importance of embedding sustainability in marketing education, and the challenges of balancing customer-centric and nature-centric approaches. The conversation also addresses the barriers to sustainable consumer behavior and the need for collaboration between academia and industry to foster a sustainable future.

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