
Sign up to save your podcasts
Or


Treasure AI's product team had to ship at AI speed without breaking production. Rafa Flores is Chief Product and Growth Officer at Treasure AI, where he rejoined as a product leader in the move from Treasure Data to an AI company, and now runs both product and go-to-market. He covers how UX designers submit pull requests through a templated, human-reviewed process, and why he built a performance marketing skill that exposed a CRM field requalifying MQLs. He also explains how he keeps teams focused through what he calls AI noise, so a mandate to use a new tool doesn't start a rumor that people are being replaced.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Product teams keep hearing the same warning that AI makes building trivial. So what stops a competitor from copying you overnight? Ketaki Rao, Chief Product Officer at Crunchbase, has spent her career at Amazon, Salesforce, and now Crunchbase turning unique data into products competitors can't replicate. She breaks down how Crunchbase converts page views and search behavior from 80 million users into a "heat score" that predicts company momentum, why they opened their API to partners like Rogo and Clay instead of guarding it, and where she draws the line between letting AI do "good enough" work like SOC 2 compliance versus protecting the proprietary signals that actually differentiate the product.
SF Tech Week event for founders: https://partiful.com/e/f6TxMERI0rATazjXKUfc
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Product Intelligence Theme Music
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
From the publisher's feed
Product management is the loneliest seat in the company. You sit at the intersection of engineering, design, marketing, and the business — accountable for outcomes you don't directly control, while…
Product Intelligence is the show for experienced product managers, directors, and VPs who want to excel at the craft. Each episode brings the best practices and freshest ideas from great practitioners — dissecting a real product decision (a launch, a pivot, a kill, a prioritization call) with the person who made it. We dig into the context, the options, the call, and the outcome, then surface the lesson you can use Monday morning.
Hosted by Steven Cohn — four-time founder and CEO of ProductPlan, the platform thousands of product teams use to plan and prioritize — the show brings the candor of a peer who has shipped products from zero to one and is honest about what worked and what didn't. No frameworks for the sake of frameworks. No safe executive talking points. No consensus-seeking positivity.
Just real decisions, real scar tissue, and real product craft — from the operators making the calls.
Host: Steven Cohen
Company: ProductPlan (ProductPlan.com)
Producer: I Hear Everything (iheareverything.com)