05.26.2021 - By Jeffrey Vocell, Sharebird
Product marketers are the quarterback of the product launch, but even the best PMMs can’t throw the ball and catch it themselves; it takes a team effort and lots of planning. In this week’s episode, we’ll touch upon the specifics of product launch strategy- how to keep your cross functional teams informed, prioritize over the long term, and bundle launches all while keeping your customer’s perspective at the forefront.