While PLG is a lot like ABM in its early days, it differs in who shapes the strategy and who is aware of that strategy during the customer lifecycle. Dan Frohnen, CMO at UpKeep covers how PLG has changed marketing, how to manage multiple go-to-market funnels, letting people buy the way they want to buy, and being intentional about PLG.

[Crossover episode from MOPs Confessions] Like the center position in American football, marketing operations is ensuring plays and programs are launching according to plan and analyzing ways to improve. While often underrated or unnoticed, they understand the importance of their work. Daniel Zacks talks about how to enable sales with data from multiple funnels, his preferred method of upselling freemium models, why product usage is the best sign of intent, and the growing MOPs community in Israel.

The MOPs landscape is constantly changing, as well as constraints on the MOPs world. Over the last ten years, Chris Rodriguez has worked with a diverse group of companies with very different go-to-markets. He explains how to apply the lessons he learned through experiencing these paradigm shifts.

Find Chris on LinkedIn or his website.

[Crossover episode from MOPs Confessions] Why is product-led sales so challenging? Are you really doing a product-led growth motion or just looking at different reports?

Listen to this discussion between Sam Levan and Sasha Samoilov as they discuss how MOPs can utilize a maturity model to align teams, drive change, and combine meaningful insights from product and sales.

[Crossover episode from MOPs Confessions] In this episode we talk to Jake Levinger about his experiences building a tech stack for PLG motions and the lessons he's learned from his sales team along the way. He shares the important of getting buy-in from your end users, the tools he uses for implementing a product lifecycle campaign, and why Retool is consolidating OPs roles to bring more customer value.

We talk with Peter Kirk and Stephanie Cameron at Lucid about how marketing ops and analytics teams can work together more effectively. Listen to learn how to utilize project briefs and turn user stories into tech specs to facilitate a better cross-functional relationship between marketing ops and data teams.

[Crossover episode from MOPs Confessions] In this episode, we talk to Carolyn Hayashi, Senior Marketing Manager at Bill.com about experimenting with content to expand the top of the funnel when it comes to converting free trials, scrappy approaches for building campaigns, why data is important for setting yourself up for success, and working cross-functionally to engage with customers.

[Crossover episode from MOPs Confessions] In this episode, we talk with Power Duo Jesus Requena and Ben Lewinsky about the big issues when aggregating data, what are the big problems to solve when pushing data to marketing channels and sales efforts, and what is product telemetry?

In this episode with Ashley Zhang, Marketing Operations Manager at Asana we discuss how Ashley got into marketing ops what marketing ops looks like at Asana and how Ashley and her team think about MQLs and MQAs.

In this episode with Jason Bilog, Data Operations Manager at Patreon we discuss working in marketing ops and the shift to data operations and building a business case for new tech.