In this second part of Product Management Festival, Zurich summary, I caught up Mina Radhakrishnan, the first Product lead at Uber, Ram Papatla, VP, PM, Flipkart, Tim Herbig, Head of Product, Iridion, Dave Meyer, Sr PM from Atlassian and others.

Ben Linders is an Independent Consultant in Agile, Lean, Quality, and Continuous Improvement, based in The Netherlands. Author of Getting Value out of Agile Retrospectives, Waardevolle Agile Retrospectives, What Drives Quality and Continuous Improvement. Creator of the Agile Self-assessment Game.

Ben is an active member of networks on Agile, Lean, and Quality, and a well known speaker and author.

As an adviser, coach and trainer he helps organizations with deploying effective software development and management practices. He focuses on continuous improvement, collaboration and communication, and professional development, to deliver business value to customers.

I recently attended Product Managememt Festival in Zurich and was blown away by its sheer quality of content and inspiration. I have attended most product conferences here in Europe and I must admit PMF’s bar is very high on content and value. More than 750 product people attended from over 28 countries. It was brimming with energy and passion. Being the ambassador of the Festival, I was also the official podcaster of the event. As part of this arrangement, I was interviewing speakers after their talk asking them to summarise their talks within 7-8 minutes. I was also able to capture some off stage conversations that the audience was having with the speakers after that talk.

In this podcast I am attempting to stitch them all together and present to you a summary of the action. I have split the entire summary into two episodes. In this episode, I am covering day 2 of the conference.

In episode 2, I will cover day 1.

Ash Maurya, creator of Lean Canvas and author of the very popular book, Running Lean. He has built many product over the last decade and while doing that shared his learnings from his experience to the world. He talks about how Customer Focus Canvas helps define problems better.

Christian Hassa on how Impact Mapping solves customer problems bbetter

Tim Herbig on Using Hypothesis Template for Product Development, Lateral Leadership and other PM insights

Kalyan Nistala, Product Manager, Netflix shares about how he builds products at Netflix and previously with Amazon.

This is a second episode with Alan Klement on book on Jobs to Be Done called When Coffee & Kale Compete

Geoff Beresford Product Manager, Google shares what does it take to be a PM in Google, how are PM teams structured, best practices etc.

He is Tony Ulwick, Founder and CEO of Strategy. Tony is the pioneer of jobs-to-be-done theory and the inventor of Outcome-Driven Innovation® (ODI), a powerful innovation process with a documented success rate that is 5-times the industry average. Tony has been granted 12 patents for his game-changing innovation practices, which result in products that help customers get a “job” done better.

This is what Philip Kotler, the marketing guru says about Tony, “I call Ulwick the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science.”

Another Harvard Prof and Management Guru Clayton Christenson, in his popular book, Innovator’s Solution cites Tony Ulwick as the originator of Jobs to be done.

Tony has contributed many times to HBR and MIT Sloan Management Review.