On this episode, Adam is joined by Brian Trautschold (CoFounder & COO) from Ambition. Brian discusses how Ambition is using content to attract raving fans for their business. 

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Content is hard for small or startup B2B companies. 

On this episode, Adam shares how we're structuring our content strategy internally and how you can get more run out of the pieces of content you may be producing without knowing it. 

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, Bradley Metrock from Score Publishing (Alexa Conference) joins the show to discuss how B2B businesses can pursue niched #firstvoice ideas to drive results for their business. 

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, Adam discusses the contrasts between "turnkey" and "templated" solutions, and the key difference that can scale sales for B2B companies. 

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, Paid Media Savant, Rob Bettis joins the show to explain how B2B businesses can effectively craft a "Long-Tail" strategy to grow their businesses. 

"The Riches are in the Niches" 

Rob's Website 
The UnFederated Podcast 

 

 

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Back with episode two of #b2bbreakfast.

On this episode, Adam talks about the value of creating content consistently, despite a lack of immediate result or reward. Also, he shares how Strafire is positioning itself in the market through content. 

sidebar: 30 minutes of lunges are difficult. 

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, Patrick Givens from Vayner Smart joins the show to discuss an overview of the Voice space & specifically discusses how B2B companies can build infrastructure to leverage voice, figure out their buyer's use case, and explains the difference in value between private and public voice ecosystems. 

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

We're back! 

Kicking off season 2 with a brand new show we're calling #b2bbreakfasts. Each episode, we'll share some thoughts we're having as we build our own b2b company & growing the b2b businesses of our customers. 

Today's topic: the difference between being market or marketing driven. It's a big one. 

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Santosh Sankar is a former guest of the pod and current podcast client of Strafire. He heads up Dynamo VC and is currently in mid-production of their brand new podcast. As such, we decided to capture a few snippets over time of how the process of creating a podcast is going, and what he likes/dislikes about it. If you’re in the throes of creating or are considering starting a pod… this one’s for you.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

We're going back into the archives for today's conversation with entrepreneur Jason Zook. 

This week in social media bummed us out, so we needed a shot in the arm and reminder about the pitfalls of social, the importance of real life, and how to build a business in between the two. 

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness