Product Marketing Life | Alexander Becker, Dorm Room Fund

04.16.2021 - By Product Marketing Life

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This week on Product Marketing Life we got together with Alexander Becker, PMM and Managing Partner at Dorm Room Fund to chat all about his must-read new book The Product Marketing Field Guide. Alexander shared his inspiration for the book, the history of B2B PMM, his views on product-led growth, and heaps more fascinating insights.
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"I don't think we're going to wake up in five years and see that markets are less competitive, or that technical trends have reversed, and all of a sudden software is more expensive to create. And so as we look at product marketing moving forward, I think that a lot of these predictions and solutions in the space are going to ultimately tie back to those two forces of cost of development and cost of growth."

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