On Product Marketing Life this week we’re joined by Loopio’s Director of Product Marketing, Alison Grenkie. Alison discusses how she got into the PMM role, her career to date, making the jump to Director-level, the power of networking, and more. --- "I think one of my very favorite things about product marketing is also one of my least favorite things. That's just the sheer variety and volume of departments and tasks that we get to have our hands in. I love it and I hate it at the same time. "Product marketers have to balance a lot of competing activities, a lot of stakeholder interests, a lot of strategic priorities. Sometimes they align, sometimes they do not. It's what makes our role really exciting and engaging. "

Product Marketing Life | Alison Grenkie, Loopio

Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

In this episode of Product Marketing Life, host Collin Mayjack and guest Anthony Pierri, Co-Founder of FletchPMM, talk about throwing out your product vision, finding clear homepage messaging, and what product marketers can learn from the Baja Men. 

“Nobody cares about your vision” with Anthony Pierri, Co-Founder of FletchPMM

On this episode of Product Marketing Life, host Collin Mayjack is joined by Andy McCotter-Bicknell, Head of Competitive Intelligence at Apollo. They delve into the world of competitive analysis – covering Andy's gradual transition from ZoomInfo to their major rival Apollo, common myths about competitive intelligence, and strategies for differentiating your offering while still presenting competitors in a fair light. 
 


Fighting friendly with Andy McCotter-Bicknell, Head of Competitive Intel at Apollo.io

Emily Pick, Senior Product Marketing Manager at Rattle, shares her experience as a founding PMM at a Series A startup. 

Powerlifting and PMMing at a Series A startup with Emily Pick, Senior PMM at Rattle

Grant Duncan, VP of Marketing at HST Pathways, shares his experience and tips for moving up the ranks to become a senior marketing leader in such a short timeframe. 

From PMM to VP in 3.5 years with Grant Duncan, VP of Marketing at HST Pathways

In the 100th episode of Product Marketing Life, host Mark Assini bids farewell and hands over the reins to new host, Collin Mayjack, PMM at Dataro.  The pair discuss Collin's experience as a product marketing manager, when and why to delay a product launch, and what he's looking forward to as the new host of the series. 

Product Marketing Life | Alison Grenkie, Loopio

Download our free app to listen on your phone