Product Marketing Life | Tom Girdler, Precisely
04.01.2021 - By Product Marketing Life
On Product Marketing Life this week we’re joined by Tom Girdler, Senior Product Marketing Manager at Precisely to discuss activating a sales organization on a use case. Tom shares his experience creating effective use cases, aligning sales teams, and shows how use cases can help facilitate conversions.
"A well-defined use case anchored in the evidence that you can deliver on it is a powerful tool, which will direct customers to your product. From that perspective, it's critical to the go-to-market activity of both marketing and sales teams."