Product Marketing Life | Tom Girdler, Precisely

04.01.2021 - By Product Marketing Life

Download our free app to listen on your phone

On Product Marketing Life this week we’re joined by Tom Girdler, Senior Product Marketing Manager at Precisely to discuss activating a sales organization on a use case. Tom shares his experience creating effective use cases, aligning sales teams, and shows how use cases can help facilitate conversions.
---
"A well-defined use case anchored in the evidence that you can deliver on it is a powerful tool, which will direct customers to your product. From that perspective, it's critical to the go-to-market activity of both marketing and sales teams."

More episodes from Product Marketing Life