Product Marketing

By Product Marketing Alliance

Education Business

What's Product Marketing about?

Welcome to the Product marketing insider podcast brought to you by the Product Marketing alliance. Behind the scenes, we’ve been talking to lots of product marketers from across the globe to get insider info about their journey into the world of product marketing.

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Go-to-market strategy at gl...

11.19.2021

This week on Product Marketing Insider, we're joined by Kelly Anderson, Product Marketing Manager at Google. Kelly is a product marketing leader with diverse experience in bringing solutions to the market, driving product adoption, building product strategies, influencing senior and ...

Product Marketing episodes:

11.19.2021 Go-to-market strategy at global companies \| Kelly Anderson, Google This week on Product Marketing Insider, we're joined by Kelly Anderson, Product Marketing Manager at Google. Kelly is a product marketing leader with diverse experience in bringing solutions to the market, driving product adoption, building product strategies, influencing senior and ...
10.22.2021 Go-to-Market strategy advice, with Jeremy Castile This week on Product Marketing Insider, we're joined by Jeremy Castile, Senior Director, Product and Alliance Marketing, Docker. Jeremy counts GTM among his specialties and shared how product marketers can refine their strategy.
10.08.2021 Life as a product marketing consultant, with May Lauren Arad This week on Product Marketing Insider, RapidSOS' May Lauren Arad discusses her product marketing journey and gives an insight into life as a product marketing consultant.
09.24.2021 Customer churn advice, with Aggelos Mouzakitis This week on Product Marketing insider, we're joined by Aggelos Mouzakitis, CEO and Growth Product Manager at Growth Sandwich. Aggelos founded Growth Sandwich in 2017 in an effort to move on from his corporate product management job and is an ...
09.10.2021 Exploring a 20 year product marketing journey, with Su Simha This week on Product Marketing Insider, we're thrilled to be joined by Su Simha, a PMM expert with extensive experience spanning 20 years. Su has worked with companies like Microsoft and has held roles such as VP and Head of ...
08.27.2021 Transitioning to a PMM role at a global company, with Lisa Edwards This week on Product Marketing Insider, we're delighted to be joined by Lisa Edwards, Senior Product Marketing Manager at HubSpot. We lift the lid on her exciting product marketing journey so far, which skills she thinks are critical for product ...
08.27.2021 How to transition into to a PMM role at a global company \| Lisa Edwards, HubSpot This week on Product Marketing Insider, we're delighted to be joined by Lisa Edwards, Senior Product Marketing Manager at HubSpot. We lift the lid on her exciting product marketing journey so far, which skills she thinks are critical for product ...
07.30.2021 Roll camera - action! \| Sonduren Fanarredha, Director of Product Marketing at Airbase This week, we’re joined by Sonduren Fanarredha, Director of Product Marketing at Airbase and recognized YouTube partner. We discussed all things PMM, including the role of video in product marketing. Sonduren shares his journey to the role, views on the ...
07.19.2021 Olivia Michaud \| Product Marketing Lead at Tresorit This week on Product Marketing Insider, we're joined by Olivia Michaud, Product Marketing Lead at Tresorit. Olivia helps companies build compelling products by uniting product, marketing, and sales teams. Join us, as she outlines her product marketing journey. --- "You ...
07.02.2021 Product Marketing Insider \| Jen Bunting, LinkedIn This week on Insider we’re joined by Head of Product Marketing at LinkedIn, Jennifer Bunting. Jennifer shares her unique journey into the role, what life is like as a PMM working for one of the biggest known platforms in the ...
06.18.2021 Product Marketing Insider \| Marie Le, MoneyLion This week on Insider we’re joined by Marie Le, VP of Marketing at MoneyLion. Marie shares her impressive career to date, what got her into product marketing, what product marketers can do to improve internal communication, her hopes for the ...
06.04.2021 Product Marketing Insider \| Eric Moeller, Sage This week on Insider we’re joined by Eric Moeller, Director of Product Marketing at Sage. Eric discusses his journey into product marketing, what he loves about the role, how his career progressed, his top three skills that have helped him ...
05.21.2021 Product Marketing Insider \| Erik Mansur, Crayon This week on Insider we’re joined by Erik Mansur, VP of Product Marketing at Crayon for an unmissable chat about all things PMM. Erik shares his fascinating career journey to date, why he’s so passionate about the role, a standard ...
05.07.2021 Product Marketing Insider \| Ajit Ghuman, Narvar This week on Insider we’re joined by Ajit Ghuman, Head of Product Marketing at Narvar to discuss all things PMM and pricing ahead of the release of his new book Price to Scale: Practical Pricing for Your High Growth Software ...
04.23.2021 Product Marketing Insider \| Jennifer Royer, Olive This week on Insider we’re joined by Head of Product Marketing and GTM Strategy at Olive, Jennifer Royer, to discuss all things PMM. Jennifer shares her journey into the role, why it’s the perfect job for her, the PM-PMM relationship, ...
04.09.2021 Product Marketing Insider \| Mary Sheehan, Adobe Advertising Cloud This week, we’re joined by Mary Sheehan, Head of Product Marketing at Adobe Advertising Cloud. Mary discusses her podcast, Women in Product Marketing, her remarkable career journey to date, why she loves the role of a PMM, the differences between ...
03.26.2021 Product Marketing Insider \| Abdul Rastagar, Talkdesk On Insider this week we had a fascinating chat with Abdul Rastagar, GTM Leader and Marketing Author. Abdul explains how he made his way into product marketing, shares insights from his must-read book ‘Up Your Game’ and how it came ...
03.18.2021 Product Marketing Insider \| Rory Woodbridge, Whereby This week we’re joined by Rory Woodbridge, Director of Product Marketing at Whereby, to discuss all things PMM. Rory shares his journey into the role, compares PMM life at an international brand like Google to that at a startup, digs ...
03.05.2021 Product Marketing Insider \| Priyanka Srinivasan, Qualia On Product Marketing Insider this week we’re joined by Priyanka Srinivasan, Director of Marketing at Qualia. Priyanka shares her journey to becoming a PMM and tips for others looking to transition into the role, insights on how to nail a ...
02.19.2021 Product Marketing Insider \| Kacy Boone, InVision This week on Product Marketing Insider we’re joined by Kacy Boone, Director of Product Marketing at InVision. We discuss her journey into product marketing, career path to date, why she loves the role, the PM-PMM relationship, essential ingredients for a ...
02.05.2021 Product Marketing Insider \| April Rassa, HackerOne We were joined this week by April Rassa, Head of Global Product Marketing at HackerOne, to discuss all things PMM. We dived into her career, why she wanted a career in product marketing, a day in the life, the PM-PMM ...
01.22.2021 Product Marketing Insider \| Beth Bourg, Appify This week on product marketing insider we’re joined by Beth Bourg, Director of Product Marketing at Appify. She shares insights from her 20-year career in marketing including some of the similarities and differences in being a PMM at companies big ...
01.08.2021 Product Marketing Insider \| Nina Seth, Blue Yonder In the first product marketing insider podcast of 2021, we got together with Nina Seth, Product Marketing Director at Blue Yonder to discuss all things PMM. She shares her journey into the role, insights into working as a PMM at ...
12.18.2020 Product Marketing Insider \| Loren Elia, Honeybook On Product Marketing Insider this week we got together with Loren Elia, Director of Product Marketing at Honeybook and experienced PMM to take a deep dive into the world of product marketing, what it looks like at her company, why ...
12.04.2020 Product Marketing Insider \| Greg Davis, Gusto In this week’s episode of Product Marketing Insider, we were joined by Greg Davis, an experienced product marketer and Gusto’s former PMM. We discussed his career spanning PMM, PM, start-ups, and more and how product marketing has played a role ...
11.20.2020 Product Marketing Insider \| Amy Shortman, Overhaul We caught up with Amy Shortman, Director of Product Marketing at Overhaul, a product marketer with a diverse career spanning 23 years. Amy discussed her initial exposure to the product marketing role, areas she’d like to see change within product ...
11.06.2020 Product Marketing Insider \| Madison Moyd, Dropbox Madison Moyd, Senior Product Marketing Manager at Dropbox, takes a deep dive into the world of product marketing with us, including why and how she made it her career, her journey to her current role, and where she thinks the ...
10.23.2020 Product Marketing Insider \| Michael Olson, New Relic New Relic’s Director of Product Marketing, Michael Olson, takes a deep dive into the world of product marketing with us, including why and how he made it his career, his journey to his current role, and where he thinks the ...
10.09.2020 Product Marketing Insider \| Jing Gu, Shutterstock Shutterstock’s Product Marketing Manager of Platform Solutions, Jing Gu, tells us why she decided to make product marketing her career, despite it not being in her plans at the time, how she’s landed her dream job at Shutterstock, her opinion ...
09.25.2020 Product Marketing Insider \| Elliott Rayner, Babbel Babbel’s Head of Product Marketing, Elliott Rayner, shares his fascinating journey starting his product marketing career at Adidas and eventually transitioning over to the digital arena at Babbel, explaining the vast differences in ‘a day in the life’ within those ...
09.11.2020 Product Marketing Insider \| Igor Kranjcec, Lemax We caught up with Lemax’s Product Marketing Lead, Igor Kranjcec, and in our fascinating conversation, he tells us why he decided to switch jobs to become the first product marketer at a travel company in the midst of a global ...
08.28.2020 Product Marketing Insider \| Eve Brill Head of Product Marketing at Farfetch, Eve Brill, shares with us how she transitioned over to a role in product marketing and her top tips for others wanting to make the move, how she elevated the role of PMMs at ...
08.14.2020 Product Marketing Insider \| Maria Massad, Morningstar We caught up with Morningstar’s Product Marketing Manager, Maria Massad, and found out why she’s so passionate about storytelling in her role as a PMM, how her experience in demand Gen has helped her career in product marketing, what her ...
07.31.2020 Product Marketing Insider \| Phill Brougham, Trint Product Marketing Manager at Trint, and PMA ambassador, Phill Brougham, shares his experience of moving from a role as an account executive to a solo PMM, what attracted him to a career in product marketing, how the level of understanding ...
07.17.2020 Product Marketing Insider \| Farhan Manjiyani, Qu POS Associate Product Marketing Manager at Qu POS, and founding 500 member and associate at PMA, Farhan Manjiyani, shares his experience of moving into a PMM role following a career in sales, what attracted him to the role, how that perspective ...
07.03.2020 Product Marketing Insider \| Aleesha Patel, Digit Digit’s Head of Product Marketing, Aleesha Patel, shares her experiences taking the leap from a PMM team of 50+ at LinkedIn, to a solo PMM at tech start-up Digit, as well as the art of prioritizing as a one-woman PMM ...
06.19.2020 Product Marketing Insider \| Gwendolyn Smith, Litera We had the pleasure of chatting with Litera’s Senior Product Marketing Manager, Gwendolyn Smith about her fascinating views on where the PMM function should sit; product vs marketing, how the role has evolved throughout her career, plus how implementing an ...
06.05.2020 Product Marketing Insider \| Melanie Linehan, WeTransfer We caught up with WeTransfer’s Product Marketing Manager Melanie Linehan, and delved into topics like the challenges she faces reporting to someone on another continent and how she makes it work, the value of executive-level buy-in for PMMs, the cruciality ...
05.22.2020 Product Marketing Insider \| Robin Fontaine, Patreon We chatted with Patreon’s Head of Product Marketing Robin Fontaine about her fascinating journey into the role, her views on whether PMMs should report to Marketing or Product, why she thinks the lack of definition for what the role entails ...
05.07.2020 Product Marketing Insider \| Jessica Wright, MINDBODY We caught up with MINDBODY's Head of Product Marketing, Jessica Wright, about the evolution of the company's PMM function, how the PMM and PM teams are structured and work together, product roadmap planning, and a ton more. --- "My preference ...
04.24.2020 Product Marketing Insider \| Virginia Diego, CARTO We celebrated the 15th episode of the Insider series with CARTO's Senior Product Marketing Manager, Virginia Diego, and spoke about everything from her journey into the industry, the transition from a financial services company to a tech start-up, the art ...
04.09.2020 Product Marketing Insider \| Andrew McCotter-Bicknell, ZoomInfo In episode 14 of our Insider series, we [virtually] sat down with Andrew McCotter-Bicknell, a Product Marketing Manager over at ZoomInfo, about his journey into the industry, his day-to-day, and his experience of going through an acquisition. --- "The acquisition ...
03.20.2020 Product Marketing Insider \| Lauren Culbertson, LoopVOC We got some one-on-one time with Lauren Culbertson, the Co-founder and CEO of LoopVOC, to chat about all things product marketing. From how she first got into the industry to how much it forms part of her day-to-day now, we ...
03.06.2020 Product Marketing Insider \| Steven Pelham, Podium We spoke to Podium's Product Marketing Manager and our newly appointed PMA Ambassador, Steven Pelham, about the difference between in-house and agency product marketing, which roles he dabbled in before PMM, which parts of the job he enjoys most, reporting ...
02.21.2020 Product Marketing Insider \| Karim Zuhri, SafetyCulture In episode 11 of our Insider series, we caught up with Karim Zuhri, Global Head of Product Marketing and Product Research at SafetyCulture, about the ins and outs of his role, how he kickstarted his career in product marketing, as ...
02.07.2020 Product Marketing Insider \| Jeff Curie, The Curie Point In episode 10 of the show, we caught up with Jeff Curie, Principal at The Curie Point, about everything from what drew him into the product marketing industry, the shifts he's seen in the last 20 years, the problems most ...
01.24.2020 Product Marketing Insider \| Linda Wang, Teachers Pay Teachers We caught up with Linda Wang, Senior Product Marketing Manager at Teachers Pay Teachers, about how she first fell into the product marketing role, her busy launch schedule, her team's overlap with Product Management, and a whole load more. --- ...
12.17.2019 Product Marketing Insider \| Jasmine Jaume, Intercom We caught up with Jasmine Jaume, Group Product Marketing Manager, Core/Platform at Intercom just before we published the State of Product Marketing Report (https://productmarketingalliance.com/state-of-product-marketing/) to chat about her journey into the world of product marketing. Jasmine was featured in the ...
11.21.2019 Product Marketing Insider \| Liza Collin, Visma We caught up with Liza Collin, Market Readiness Director at Visma, a few weeks before she took to the stage at London's Product Marketing Summit. In the show, she tells us more about her Market Readiness role, how she got ...
11.13.2019 Product Marketing Insider \| Elizabeth Brigham, Morningstar Shortly after she picked up our Product Marketing Leader of the Year award in San Francisco, we set some time aside to chat to Elizabeth about her product marketing journey, a day in her life, the top skills that have ...

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