Product Marketing Insider

By Product Marketing Alliance

Business Careers

What's Product Marketing Insider about?

Welcome to the Product Marketing Insider podcast brought to you by the Product Marketing Alliance.
Tune in, and explore the infinite product marketing wisdom of guests plying their trade at the hottest roles in the industry.
NB: Views expressed in this show are not necessarily that of Product Marketing Alliance or its affiliated communities.

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LAST EPISODE

From the shark in a puddle ...

05.18.2023

In this episode of Product Marketing Insider, Lawrence Chapman is joined by Robbie Ware, Product Marketing Consultant, Platform Partnerships at TransUnion. Fresh off his first year as a PMM, Robbie discusses his transition into the industry, and what he's done ...

Product Marketing Insider episodes:

05.18.2023 From the shark in a puddle to a goldfish in the ocean: Lessons from a first-year Product Marketer In this episode of Product Marketing Insider, Lawrence Chapman is joined by Robbie Ware, Product Marketing Consultant, Platform Partnerships at TransUnion. Fresh off his first year as a PMM, Robbie discusses his transition into the industry, and what he's done ...
05.03.2023 Unlocking the mind of a VP of Product Marketing \| Harvey Lee, VP of Product Marketing at Product Marketing Alliance Ever wondered what the world of a VP of Product Marketing looks like? Well, in this extra special episode, we've managed to pin down time in the diary of Harvey Lee, VP of Product Marketing at Product Marketing Alliance, who ...
04.20.2023 Lifting the lid on full-stack marketing \| Sandeep Bhara, Fintech Marketing Director In this episode of Product Marketing Insider, host Lawrence Chapman is joined by Sandeep Bhara, Sandeep Bhara, Fintech Marketing Director. Sandeep is a full-stack marketer, as well as a PMA Ambassador, and in this episode, he discusses: • His experience ...
04.05.2023 Changing perceptions: Why non-senior product marketers CAN lead with authority \| Ana Serrano, Global Product Marketing Lead at Salesforce In this episode of the Product Marketing Insider podcast, Ana Serrano, Global Product Marketing Lead at Salesforce, joins host Lawrence Chapman, Senior Copywriter at Product Marketing Alliance. In 2022, Ana was included in our list of Top 100 Product Marketing ...
03.10.2023 How presentations can set your organization apart \| Chris Lynch, CMO at Mindtickle In this special episode of Product Marketing Insider, GhostRanch CEO Mikey Mioduski sits down with Chris Lynch, CMO at Mindtickle. They discuss why presentations are so important, how demos have evolved and why they're so hard to nail, packaging and ...
03.09.2023 How to plan the perfect product launch \| Gayathri Krishnamurthy, AVP of Product Marketing at RingCentral In this episode of the Product Marketing Insider podcast, host Lawrence Chapman welcomes Gayathri Krishnamurthy, AVP of Product Marketing at RingCentral. Gayathri shares her expertise on how to plan and execute a perfect product launch.
02.24.2023 The 3 C's to look out for in presentation materials \| GhostRanch Communications In this special episode of Product Marketing Insider, Mikey Mioduski, Kelsey Jones, and Allie Wilson from GhostRanch Communications take the reins. Looking ahead to the rest of 2023, Allie and Kelsey highlight three C's to look out for in presentation ...
02.10.2023 How to win at win/loss analysis \| Scott Varner, Senior Consultant at Clozd In this episode of Product Marketing Insider, host Lawrence Chapman is joined by Scott Varner, a Senior Consultant at Clozd. Scott manages win-loss programs to help enterprise organizations systematically and helps them uncover why they win and lose deals in ...
01.27.2023 From Aerospace Engineer to Senior Manager of Product Marketing \| Prashanth Shankara, Senior Manager of Product Marketing at Tonkean In this episode of Product Marketing Insider, host Lawrence Chapman is joined by Prashanth Shankara, Senior Manager of Product Marketing at Tonkean. Prashanth is one of the growing legions of professionals that've transitioned into product marketing from another industry, having ...
01.12.2023 Inside the mind of a Top 100 Product Marketing Influencer \| Holly Watson, Senior Product Marketing Manager at Amazon Web Services (AWS) In this episode of the Product Marketing Insider podcast, host Lawrence Chapman is joined by Holly Watson, Senior Product Marketing Manager at Amazon Web Services (AWS). Holly is a seasoned practitioner with 12 years of experience in the product marketing ...
12.21.2022 Working cross-functionally to establish product marketing OKRs \| Rebecca Geraghty, VP of Product Marketing at Publicis Media In this episode of the Product Marketing Insider podcast, host Lawrence Chapman is joined by Rebecca Geraghty, VP of Product Marketing at Publicis Media. The pair discussed how product marketers can work cross-functionally to establish product marketing OKRs. Rebecca touches ...
12.09.2022 Communicating the value of your product \| Harvey Lee, VP of Product Marketing at Product Marketing Alliance In this episode of Product Marketing Insider, Lawrence Chapman is joined by Harvey Lee, VP of Product Marketing at Product Marketing Alliance. They discuss everything it means to successfully communicate the value of your product to your intended target audience. ...
11.22.2022 Building and scaling product marketing teams \| Selin Tyler, Senior Director & Head of Product Marketing at Dolby Laboratories In this episode of Product Marketing Insider, Lawrence Chapman is joined by Selin Tyler, Senior Director & Head of Product Marketing at Dolby Laboratories. During this discussion, the pair discuss how product marketers can build and scale their teams, with ...
11.10.2022 Exploring the mind of a product marketing leader \| Sudha Ranganathan, Director of Product Marketing at LinkedIn In this episode of Product Marketing Insider, host Lawrence Chapman is joined by accomplished leader Sudha Ranganathan, Director of Product Marketing at LinkedIn. A product marketer with a wealth of experience, Sudha is a well-respected leader within the field. She ...
10.26.2022 The secret sauce of product launch strategy \| Madison Leonard, Head of PLG Product Marketing at Vanta In the first episode of the second season of Product Marketing Insider, host Lawrence Chapman welcomes Madison Leonard, Head of PLG Product Marketing at Vanta. Madison is a creative, innovative marketer with a passion for amplifying product potential, creating unparalleled ...
04.29.2022 Establishing a collaborative culture in your product marketing team \| Harish Peri, Head of Product Marketing at Salesforce This week on Product Marketing Insider, Lawrence Chapman welcomes Harish Peri, Head of Product Marketing at Salesforce. Harish discusses how product marketers can establish a collaborative culture in their team. Harish is a growth-oriented SaaS CMO & GM with 20 ...
04.04.2022 The role of analyst relations in product marketing \| Jana Frejova, Product Marketing Lead at Spendesk This week on Product Marketing insider, Lawrence Chapman, Senior Copywriter at Product Marketing Alliance, is joined by Jana Frejova, Product Marketing Lead at Spendesk. A PMA Ambassador and Top 100 Product Marketing Influencer in 2021, Jana’s currently establishing a new ...
03.04.2022 Digital transformation in product marketing \| Kirsten Jepson, Director of Product Marketing at TELUS International This week on Product Marketing Insider, TELUS International's Kirsten Jepson discusses the role of digital transformation in product marketing. During the episode, Kirsten focuses on a breadth of discussion points, including how she defines digital transformation and how it can ...
02.15.2022 Tips for refining product messaging \| Ashley Wood, Head Of Product Marketing at LANDR Audio Inc. In the opening episode of the second series of Product Marketing Insider, host Lawrence Chapman is joined by Ashley Wood, Head Of Product Marketing at LANDR Audio Inc. who shares her expertise on product messaging. Ashley lifts the lid on ...
11.19.2021 Go-to-market strategy at global companies \| Kelly Anderson, Google This week on Product Marketing Insider, we're joined by Kelly Anderson, Product Marketing Manager at Google. Kelly is a product marketing leader with diverse experience in bringing solutions to the market, driving product adoption, building product strategies, influencing senior and ...
11.04.2021 How to improve your writing competency \| Emily Dumas, ZoomInfo In this episode of Product Marketing Insider, Emily Dumas, Content Lead at ZoomInfo, discusses how PMMs can improve their writing competency and how these skills can improve their GTM strategy.
10.22.2021 Go-to-Market strategy advice, with Jeremy Castile This week on Product Marketing Insider, we're joined by Jeremy Castile, Senior Director, Product & Alliance Marketing, Docker. Jeremy counts GTM among his specialties and shared how product marketers can refine their strategy.
10.22.2021 Go-to-Market strategy advice \| Jeremy Castile, Docker This week on Product Marketing Insider, we're joined by Jeremy Castile, Senior Director, Product & Alliance Marketing, Docker. Jeremy counts GTM among his specialties and shared how product marketers can refine their strategy.
10.08.2021 Life as a product marketing consultant, with May Lauren Arad This week on Product Marketing Insider, RapidSOS' May Lauren Arad discusses her product marketing journey and gives an insight into life as a product marketing consultant.
10.08.2021 Life as a product marketing consultant \| May Lauren Arad This week on Product Marketing Insider, RapidSOS' May Lauren Arad discusses her product marketing journey and gives an insight into life as a product marketing consultant.
09.24.2021 Customer churn advice \| Aggelos Mouzakitis, Growth Sandwich This week on Product Marketing insider, we're joined by Aggelos Mouzakitis, CEO & Growth Product Manager at Growth Sandwich. Aggelos founded Growth Sandwich in 2017 in an effort to move on from his corporate product management job and is an ...
09.24.2021 Customer churn advice, with Aggelos Mouzakitis This week on Product Marketing insider, we're joined by Aggelos Mouzakitis, CEO & Growth Product Manager at Growth Sandwich. Aggelos founded Growth Sandwich in 2017 in an effort to move on from his corporate product management job and is an ...
09.10.2021 Exploring a 20 year product marketing journey \| Su Simha, N26 This week on Product Marketing Insider, we're thrilled to be joined by Su Simha, a PMM expert with extensive experience spanning 20 years. Su has worked with companies like Microsoft and has held roles such as VP & Head of ...
09.10.2021 Exploring a 20 year product marketing journey, with Su Simha This week on Product Marketing Insider, we're thrilled to be joined by Su Simha, a PMM expert with extensive experience spanning 20 years. Su has worked with companies like Microsoft and has held roles such as VP & Head of ...
08.27.2021 Transitioning to a PMM role at a global company, with Lisa Edwards This week on Product Marketing Insider, we're delighted to be joined by Lisa Edwards, Senior Product Marketing Manager at HubSpot. We lift the lid on her exciting product marketing journey so far, which skills she thinks are critical for product ...
08.27.2021 How to transition into to a PMM role at a global company \| Lisa Edwards, HubSpot This week on Product Marketing Insider, we're delighted to be joined by Lisa Edwards, Senior Product Marketing Manager at HubSpot. We lift the lid on her exciting product marketing journey so far, which skills she thinks are critical for product ...
08.23.2021 The benefits of video marketing \|Sonduren Fanarredha, Airbase
08.12.2021 Essential PMM traits - and how to master them \| Ali Hanyaloglu, Akeneo Ali Hanyaloglu, Product Marketing Director at Akeneo joins us to discuss all things PMM: his passion for the role, journey to PMM, hopes and visions for the future, and more. --- "If I was to summarise product marketing in one ...
07.30.2021 Roll camera - action! \| Sonduren Fanarredha, Director of Product Marketing at Airbase This week, we’re joined by Sonduren Fanarredha, Director of Product Marketing at Airbase and recognized YouTube partner. We discussed all things PMM, including the role of video in product marketing. Sonduren shares his journey to the role, views on the ...
07.19.2021 Olivia Michaud \| Product Marketing Lead at Tresorit This week on Product Marketing Insider, we're joined by Olivia Michaud, Product Marketing Lead at Tresorit. Olivia helps companies build compelling products by uniting product, marketing, and sales teams. Join us, as she outlines her product marketing journey. --- "You ...
07.15.2021 How to align product, marketing, and sales \| Olivia Michaud, Tresorit This week on Product Marketing Insider, we're joined by Olivia Michaud, Product Marketing Lead at Tresorit. Olivia helps companies build compelling products by uniting product, marketing and sales teams. Join us, as she outlines her product marketing journey. --- "You ...
07.12.2021 Product Marketing Insider \| Liza Collin, Visma We caught up with Liza Collin, Market Readiness Director at Visma, a few weeks before she took to the stage at London's Product Marketing Summit. In the show, she tells us more about her Market Readiness role, how she got ...
07.12.2021 Product Marketing Insider \| Elizabeth Brigham, Morningstar Shortly after she picked up our Product Marketing Leader of the Year award in San Francisco, we set some time aside to chat to Elizabeth about her product marketing journey, a day in her life, the top skills that have ...
07.12.2021 Product Marketing Insider \| Natasha Katson, JetBrains In this week's episode, we spoke to Russian-based product marketer Natasha Katson on how she found her way into product marketing, what strategies she uses to communicate with her 29-strong team, and coffee. Lots of coffee. --- "Communication, the ability ...
07.12.2021 Product Marketing Insider \| G2 Product Marketing Team In the fifth week of the show, we caught up with G2 trio Yoni Solomon, Aubyn Casady and Gina Carr who took home our coveted Product Marketing Team of the Year award in San Francisco. During the show, we dig ...
07.12.2021 Product Marketing Insider \| Kirk Bentley, Pop We quiz Kirk on everything from how he self-taught himself product marketing and what a day in his role looks like, to his relationships with the wider business, where the line sits between product marketing and product management, and more. ...
07.12.2021 Product Marketing Insider \| Garrett Denney, Jamf In episode three, we speak to Garrett about what lured him into product marketing, his quarterly targets, how he interacts with product and sales, the importance of technical credibility, and a whole load more in between. --- "We try to ...
07.12.2021 Product Marketing Insider \| Div Manickam, Dell Boomi We take a 50-minute look into the life of Div Manickam and talk about all things B2B, no-meeting-Wednesdays, product portfolios, and elevating the role of product marketing on an industry-wide scale. --- "9 out of 10 times I would have ...
07.12.2021 Product Marketing Insider \| Martin Aguinis, Flutter We kick off our Insider series with Martin Aguinis, Global Marketing Lead at Flutter, for Google, who recently walked away with our 2019 Rising Star in Product Marketing award. In the show, Martin chats about his university ventures, life at ...
07.12.2021 Product Marketing Insider \| Ajit Ghuman, Narvar This week on Insider we’re joined by Ajit Ghuman, Head of Product Marketing at Narvar to discuss all things PMM and pricing ahead of the release of his new book Price to Scale: Practical Pricing for Your High Growth Software ...
07.12.2021 Product Marketing Insider \| Jennifer Royer, Olive This week on Insider we’re joined by Head of Product Marketing and GTM Strategy at Olive, Jennifer Royer, to discuss all things PMM. Jennifer shares her journey into the role, why it’s the perfect job for her, the PM-PMM relationship, ...
07.12.2021 Product Marketing Insider \| Mary Sheehan, Adobe Advertising Cloud This week, we’re joined by Mary Sheehan, Head of Product Marketing at Adobe Advertising Cloud. Mary discusses her podcast, Women in Product Marketing, her remarkable career journey to date, why she loves the role of a PMM, the differences between ...
07.12.2021 Product Marketing Insider \| Abdul Rastagar, Talkdesk On Insider this week we had a fascinating chat with Abdul Rastagar, GTM Leader and Marketing Author. Abdul explains how he made his way into product marketing, shares insights from his must-read book ‘Up Your Game’ and how it came ...
07.12.2021 Product Marketing Insider \| Rory Woodbridge, Whereby This week we’re joined by Rory Woodbridge, Director of Product Marketing at Whereby, to discuss all things PMM. Rory shares his journey into the role, compares PMM life at an international brand like Google to that at a startup, digs ...
07.12.2021 Product Marketing Insider \| Priyanka Srinivasan, Qualia On Product Marketing Insider this week we’re joined by Priyanka Srinivasan, Director of Marketing at Qualia. Priyanka shares her journey to becoming a PMM and tips for others looking to transition into the role, insights on how to nail a ...

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