Ep 162: “Product of USA”… Changes in Beef Labeling w Leo McDonnell

The USDA closed the loophole that requires IF a beef product CHOOSES to be labeled a "Product of the USA" it must be Born, Raised, Slaughtered, and Processed in the USA.  Leo McDonnell is my guest as we get his take on this change.  It's a topic he has been advocating for, for 25 years. And as we know Country of Origin Labeling has been a controversial issue in our industry for many years.  So, what clicked… what was it in these latest changes that brought agreement amongst industry groups that have been at odds in the past on this issue?  We’ll discuss that as well as his thoughts on the WTO, the results of the Consumer Survey on beef products, and why he believes this voluntary approach to Country-of-Origin Labeling could build cooperation in the industry.

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