Product Research to Validate Winning Products

You are in the shower, you got struck by some random idea. You got hit by Zeus's lightning bolt. ... And years of your life are just gone down the drain

OR You're gonna be a millionaire.

You had a million dollar idea. It's gonna skyrocket to the moon. All of your hopes, your dreams, your desires, your wildest fantasies are about to come true because you have just come up with a winning product idea.

Well, probably neither of those things are true, but I wanna step through a very simple process.