End Hype with Callye Keen

Entrepreneurship is an exciting and rewarding career path, but it also requires a great deal of hard work and dedication. In order to succeed, entrepreneurs need to develop certain leadership traits that will help them build and maintain strategic partnerships. These traits include communication, collaboration, trust, flexibility, vision, and resilience.

Communication is an essential leadership trait for entrepreneurs. Effective communication skills are key to building and maintaining strong relationships with customers, partners, and other stakeholders. This includes being able to clearly articulate goals, objectives, and expectations and to listen actively to the needs and concerns of others.

Getting started

Start a podcast

Learn to speak

Collaboration is also an important leadership trait for entrepreneurs. By working together with partners and stakeholders, entrepreneurs can create more effective solutions and achieve greater success. This requires the ability to build consensus and to understand the perspectives of all parties involved.

Collaboration goes beyond management

Collaboration means exchanging ideas and responsibilities

Getting started

Create content with someone

Join a community

Mentor someone

Help plan an event

Trust is another important leadership trait for entrepreneurs. Building trust with partners and stakeholders is essential for successful collaboration and for creating long-term relationships. This includes being honest and transparent and demonstrating a commitment to the partnership.

Getting Started

Be reliable.

Be consistent.

Add value in a clear, measurable way. Make people people money

Flexibility is also an important leadership trait for entrepreneurs. The ability to adapt to changing conditions and to respond quickly to customer needs is essential for success in the business world. This requires being open to new ideas and approaches and being willing to take risks.

Getting Started

Learn PDCA

Allocate a portion of time and energy to risky experiments. Learn to execute, analyze, and adjust. Get more comfortable with the unknown and being wrong.

Vision is another important leadership trait for entrepreneurs. A clear vision of the future is essential for setting goals and creating strategies to achieve them. This requires the ability to think creatively and to identify opportunities for growth and expansion.

Getting Started

Understand your North Star … the why

Create a massive goal

Work with a coach or mentor. They will ask uncomfortable questions.

Communicate with employees and collaborators your shared destiny

Resilience is a critical leadership trait for entrepreneurs. The ability to bounce back from challenges and setbacks is essential for success.

Nothing ever goes perfectly as planned.

Even success can break a business system.

Success requires having the mental toughness and determination to stay the course.

You will have challenges

Business success is a partially a game of attrition. Your competition quits.

Getting Started

Do Hard Things

Narek founded The Crowdfunding Formula helping people launch products through platforms like Kickstarter and Indiegogo. From that experience, he developed a prelaunch platform for creators to validate their ideas with customers.

We discuss why success requires testing, why entrepreneurs get pricing wrong, and why the best designed products do not always win.

Learn More
https://prelaunch.com/
https://www.narekvardanyan.com/
https://www.linkedin.com/in/narek-vardanyan/

Stephen Key is the world’s leading expert on how to license a product idea and a 2018-2019 AAAS-LemelsonInvention Ambassador. As an independent inventor, he achieved repeat success commercializing products ranging from simple novelty gifts to complex packaging innovations. He is currently the patent strategist for Fishbone Packaging, the environmentally-friendly solution for single-use plastic rings. 

In 1999, he cofounded inventRight, the coaching program that has taught inventors from more than 65 countries how to harness the power of open innovation and the licensing business model to bring their ideas to market. 

He is the author of One Simple Idea, Sell Your Ideas With or Without a Patent, Become a Professional Inventor, and Licensing Ideas using LinkedIn. 

To help creative people become profitable inventors, he has written more than 1,000 articles for Forbes, Inc., and Entrepreneur magazines and published over 900 videos on his popular YouTube channel inventRightTV.

Links

Personal website — https://stephenkey.com

inventRight website — https://www.inventright.com

YouTube channel — https://www.youtube.com/inventRight/

One Simple Idea — https://www.amazon.com/One-Simple-Idea-Revised-Expanded/dp/1522690379

LinkedIn — https://www.linkedin.com/in/stephenmkey/

Twitter — https://twitter.com/stephenkeymedia

Forbes —https://www.forbes.com/sites/stephenkey/

Inc. — https://www.inc.com/author/stephen-key

Entrepreneur — https://www.entrepreneur.com/author/stephen-key

What if you could reach out to the people who add products to their cart but never log in and do not buy? That is only the start of what Retention.com enables e-commerce brands to do.

Adam Robinson discusses
- Using data to resolve deliverable, emails from web traffic
- Growing his company without investment or paid advertising
- The value of partnering and collaborating with other SaaS tools

Learn more:
https://retention.com/

Special edition of End Hype. Callye Keen brings on friend and small business business expert Julie Traxler to co-host.

They talk
- Using social media to build relationship
- Why followers don't always matter
- The silly, toxicity of the "bro entrepreneur" attitude

Learn more about SB Pace:
https://www.sbpace.com/
https://podcasts.apple.com/us/podcast/bizquik/id1529912942

While running a well-known video editing agency, Ken Okazaki consistently heard from customers about the pain of setting up record content. Go Box Studio was born from those conversations.

Ken teaches us about
1. How join and participate in communities
2. How to involve customers in development
3. Why learning technical skills creates better products
... and more

Learn more:
Go Box Studio
Ken Okazaki on IG
Content Capitalist Podcast 

Dawn is a perfect case study in the power of developing relationships to launch a product and build a brand. We discuss:
- Aligning passion to a mission bigger than you
- Participating in community and engaging important conversations
- The benefits and levels of pitching to win money, mentors, access, and investors
- How partnerships with massive corporations work and how they change your business

Learn more about Dawn and The MOST
https://www.instagram.com/dawndoesthemost/

Longplay Brands focuses on brands who are in it for the long play. Jess Chan provides expert insights in keeping customers engaged by building relationships with them through email and SMS.

Struggling brands are obsessed with lowering customer acquisition costs by a couple of percentage points. Great brands obsess with the entire lifecycle of engaging customers.

Learn more:
https://www.longplaybrands.com/

Callye Keen talks to the mysterious Wiz of Ecom about the value of attention, building audiences, making money online, how starting an agency leads to launching a successful ecom brand, and why we should all give Twitter a second look.

Learn more about Wiz of Ecom
Twitter: https://twitter.com/wizofecom
The Utopia: https://www.theutopia.io/

Lack of clarity plagues entrepreneurs. End Hype answers any question submitted by listeners. The most common questions people have lack enough focus where answers can have any meaning. 
How do I grow my business?
How do I increase my product sales?
What is the best strategy to market a product?
These questions are common but general questions can only receive general answers.
In this episode, Callye Keen explains a simple framework for getting clarity and asking better questions so you can grow your product business.