End Hype with Callye Keen

Amazon accounts for almost half of all e-commerce sales. How to you succeed on a massive platform? How do you use the platform to create a brand?

Mina Elias is the founder of Trivium Group. Their goal is to be the last Amazon agency you ever hire. Mina uses his experience as a successful brand owner and experience from help 100s of Amazon sellers to tell us the best strategies working today.

Learn more
https://triviumco.com/
https://www.instagram.com/theminaelias/
https://www.linkedin.com/in/mina-elias-52313772/

What if you could create a piece of content so good everyone watches, buys, and shares? Harmon Brothers have created some of the most memorable viral video ads including Squatty Potty and Purple mattresses.

Benton breaks down how the philosophy of Harmon Brothers goes beyond creating great videos but focusing on growing customers into unicorns.

Learn more
https://harmonbrothers.com/home

Raising Unicorn Podcast
https://podcasts.apple.com/us/podcast/raising-unicorns-a-harmon-brothers-podcast/id1462554440?uo=4

Ryan Lewendon is a Partner at Giannuzzi Lewendon, a premier boutique law firm that focuses on the representation of privately-held, high-growth consumer products companies.

Since 2007, Ryan has focused his practice on helping innovative consumer products entrepreneurs grow their companies by navigating both the day-to-day hurdles and the tent-pole obstacles and opportunities a consumer products company must navigate on its way towards an acquisition.

Ryan discusses working with Vitamin Water, Body Armor, and other major brands from inception through acquisition including collaborating with celebrity partners to enable rapid growth.

Learn more about Ryan
Giannuzzi Lewendon - https://gllaw.us/
Naturally New York - https://www.naturallynewyork.org/

Callye Keen and Alex Fedotoff talk about why some some entrepreneurs succeed against all odds and others crumble with every advantage. The episode covers a range of topics from mindset to action to partnerships.

Alex runs a 30 million-dollar e-commerce business and coaches through his group E-commerce Scaling Secrets.

Learn more:
Program: https://www.ecommercescalingsecrets.com/
YouTube: https://www.youtube.com/c/AlexFedotofff
Instagram: https://www.instagram.com/alexfedotofff/

Kate James (Digital Commerce Marketing @ Coca-Cola) provides explains breaking through the noise with collaborative limited editions releases and experiences.

From selling solar to selling cookies, Bennett Maxwell breaks down his growth in the cookie business. Focusing on business processes allows him to franchise the business scaling from a single operation to selling 120+ locations.

Learn more about Dirty Dough Cookies:
https://dirtydoughcookies.com/

Part of me hopes I am wrong but recessions are inevitable. The US has avoided a true  recession for a long time.

In this episode, I share what am I doing and what am I coaching clients to do to thrive 

I cover ...
General Strategies
Having a Purpose-lead Business
Staying Relevant with Positioning
Capturing Imagination and the conversation
Diversifying Sales Channels
and ... a little on the Judo of Market Dynamics

This episode is fast. I want to lay the groundwork for other highly tactical episodes coming to help you build a recession proof E-commerce business

Product Research to Validate Winning Products

You are in the shower, you got struck by some random idea. You got hit by Zeus's lightning bolt. ... And years of your life are just gone down the drain

OR You're gonna be a millionaire.

You had a million dollar idea. It's gonna skyrocket to the moon. All of your hopes, your dreams, your desires, your wildest fantasies are about to come true because you have just come up with a winning product idea.

Well, probably neither of those things are true, but I wanna step through a very simple process.

What would I do if I started from scratch? If I lost everything, I had no money. Find out in this episode 

Nathan Hirsch and Callye Keen talk through the evolution of business, stacking skills, and the power of outsourcing.

EcomBalance
https://ecombalance.com/

Outsource School
https://www.outsourceschool.com/