All Things Product with Teresa and Petra

Product vs. Project Operating Models


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Topics Covered:

  • The Big Question: Can product and project models run side by side?
  • Defining the Operating Models: Breakdown of product vs. project models. Why outcomes vs. outputs matter.
  • Why the Shift Happened: How the history of software delivery shaped our current challenges.
  • When Project Models Still Make Sense: Examples like GDPR, accessibility, and other one-off initiatives.
  • Gray Areas and Edge Cases: Accessibility, internal compliance, and examples from Petra’s course work.
  • Framing Work as Product or Project: Why even product teams need to think in project terms sometimes.
  • Working Cross-Functionally: How to collaborate with HR, Finance, and other departments still in project mode.
  • Dual Lenses, Not Rival Camps: Seeing your work through both frameworks, depending on context and constraints.
  • Pattern Recognition Over Time: Learning when to switch models based on repeating challenges.
  • Feedback Loops and “Done-ness”: How feedback loops reveal whether work is actually finished—or just paused.
  • Key Takeaways:

    • Don’t get dogmatic: models are tools, not rules.
    • Project models work well for one-time, compliance-driven work.
    • Product models shine with evergreen challenges and durable teams.
    • You can—and often should—use both lenses.
    • Feedback loops help determine whether something is truly done.
    • Resources & Links:

      • Follow Teresa Torres: https://ProductTalk.org
      • Follow Petra Wille: https://Petra-Wille.com
      • Mentioned in the episode:

        • The Product Operating Model by Marty Cagan
        • General Data Protection Regulation (GDPR)
        • Product Discovery Courses by Teresa
        • Okta
        • Outlook
        • ...more
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          All Things Product with Teresa and PetraBy Petra Wille & Teresa Torres