Tony Award Winners on Working In The Theatre

Production: Grind - April, 1985


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The producing team of the 1985 Broadway musical Grind -- advertising representative Jeffrey Ash, group sales executive Ronald S. Lee, executive producer Ruth Mitchell (Tony Awards for Cabaret and Candide), and producers Michael Frazier, Kenneth Greenblatt (three-time Tony winner in 1982 for Nine, in 1984 for La Cage aux Folles and in 2005 for the revival of La Cage aux Folles), Mary Lea Johnson (Tony winner for Sweeney Todd), and John Pomerantz -- talks about bringing the nearly $5 million production to Broadway after a tryout in Baltimore, working with director Hal Prince, the importance of advertising and group ticket sales in light of mixed critical reviews, comparisons to their previously produced hits La Cage Aux Folles and Nine, and budgeting a new American musical with a controversial royalty structure that doesn't pay the creative team until the production turns a profit.
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Tony Award Winners on Working In The TheatreBy American Theatre Wing and CUNY

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