The "Jelly's Last Jam" production team - general manager Michael David, advertising representative Rick Elice of Serino Coyne, press agent Richard Kornberg, producers Pamela Koslow and Margo Lion, and legal counsel Jean Ward - discuss developing the musical for Music-Theater Group, working with director/performer Gregory Hines, creating a standout ad campaign, and fundraising with multiple workshops and finding corporate investors for the resulting $5 million production budget.

Production: Jelly's Last Jam - September, 1992

For more than 30 years the American Theatre Wing has been bringing together performers, directors, playwrights, designers, choreographers, producers and behind-the-scenes personnel from the American and international theatre, the seminars offer a rare opportunity for students and audiences to see the people who create theatre engaged in thoughtful conversation with one another. With more than 600 past guests, the seminars have become an unequalled archive of theatrical talk, a chance to hear from the people behind the characters, stories and productions that draw us to the theatre.

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Production: Jelly's Last Jam - September, 1992

Production: Jelly's Last Jam - September, 1992

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