The "Moon Over Buffalo" production team -- press representative Adrian Bryan-Brown, designer/producer Heidi Landesman, producer Elizabeth Williams, general managers Wendy Orshan and Jeffrey M. Wilson of 101 Productions, and Serino Coyne advertising representative Ruth Rosenberg -- discuss the process of bringing Ken Ludwig's play to Broadway, from the first reading, casting Carol Burnett, finding a director, creating the $2.4 million budget including an out-of-town tryout, to advertising, press coverage and opening night reviews.