The Side Man production team -- general manager Roy Gabay (Tony winner for the 1998 revival of A View From the Bridge), producer Jay S. Harris (Tony Winner for 1999’s Side Man), advertising representative, Drew Hodges, producer Peter Manning (Tony Winner for 1999’s Side Man), marketing representative Nancy Richards, and press representative Gary Springer -- discuss moving the Roundabout production to a commercial Broadway run, marketing tactics, ticket pricing, breakdown of the production budget, working on multiple shows simultaneously, and the differences between not-for-profit and commercial theatre.