The production team for the musical Side Show -- producer Emanuel Azenberg (with numerous Tony Awards including Children of a Lesser God, The Real Thing, Lost in Yonkers and many more), press representative Bill Evans, and general manager Abbie M. Strassler -- talk about the show's journey from presentation to workshop to Broadway; the role of producer, casting director, general manager, company manager, and press agent; casting principal and chorus members; and marketing a new show.