Links Mentioned:
productiveinsights.com/membership Productive Insights Membership
productiveinsights.com/175 conversation with James Clear
productiveinsights.com/207 conversation with Brian Tracy
SMART goal setting is more than just a buzzword. It's a transformative strategy that can turn your aspirations into achievements. In this video, I'm going to talk about exactly how you can use the SMART goal setting system to turn your dreams into a reality. SMART is an acronym for Specific, Measurable, Achievable, Relevant, and Time bound.
And by applying this smart system to your goal setting and achievement, you can not only dream big, but actually achieve big. So let's get started somewhere along my journey. When I was completing my undergraduate degree in business and then my CPA, and then my MBA, while working in banking and finance, I realized how crucial the smart goal setting system was for success.
But I also realized that alone wasn't enough more on that later first let's break down the smart goal setting system into its five components and why it's so essential to us. Okay, let's talk about the first part of the smart goal setting system. During my undergrad in business, my goals were vague and unfocused.
They were anything but specific. And guess what? My results bore that out. If I had been clear about what grades I wanted, What coursework I had to complete by when, chances are I would have done a lot better. If I thought about why it was important for me to achieve my goals, my results would have been much better than just average.
Imagine if I had set clear goals like achieve at least an A in accounting. By studying three times a week and completing all my assignments at least two days in advance so that I could maintain a high grade point average, that could have completely transformed my academic career. Well, as it turns out, I was a lot more specific with my goal setting when I did my MBA a little bit later on.
And I ended up getting a distinction average from the leading business school in Australia. So the specificity did work. For you, as a business owner, this translates to being crystal clear on what you want to achieve, when you want to achieve it, and most importantly, why it's important to you that you achieve it.
Maybe it's your family. Maybe it's a professional aspiration you want to fulfill. Whatever it is, being specific and clear about your goals can dramatically transform your results.
Okay, let's talk about the second element, Measurability. And we are going to use a direct example from our very own toolkit.
At Productive Insights, we've harnessed the power of A B testing to dramatically improve the performance of our landing pages and the user experience. We focused on changing one variable at a time, be it a headline, a call to action, or even a color scheme. This methodical approach allowed us to understand exactly what elements on that landing page were making a difference.
and helped us to double down on what was working and cut out what wasn't. So this wasn't actually about guessing. It was using a measurable approach with data to guide our decisions around how to best improve the user experience and therefore conversions. As a business owner, I found that measurement creates a very important feedback loop, which helps to improve performance incrementally.
I would highly recommend that you incorporate measurement into your goal setting process.
Okay, let's talk about the next element, Achievability. It's essential to set goals that are ambitious, yet within your capacity, if you're going to stay motivated. For example, when looking to enhance our search engine optimization.
We set progressive goals on a monthly basis that would cumulatively lead us to the end result we wanted to achieve in terms of traffic, bounce rates, and time on site. We analyzed our baseline performance and identified key areas for improvement. I then subscribed to applications like RankIQ, Ahrefs, and SparkToro to help break these goals down into smaller achievable targets and also to continue the measurement process.
Setting achievable goals allows you to identify small wins, build momentum, and keep your team engaged.
And the next step is setting Relevant goals. This means aligning your goals with your overall business objectives. In our case, we redirected our focus on enhancing client engagement through better content, rather than just increasing the number of visits to the site.
This strategic shift, not only improved engagement rates on the website, but also helped us to connect more meaningfully with our prospects. And a wonderful by product was. We started ranking for keywords that we weren't previously ranking for because our website was seen as being more authoritative and more reliable by the search engines.
So our recommendation is to set goals that are relevant and aligned with your business objectives. Measure them. frequently and ensure that the alignment continues because businesses change over time and so does the business environment.
