Types Of Business Models: Which Of These 5 Types Is Best For You With Greg Cassar

Links Mentioned:

* www.rainmakerpartner.io

* www.advertisingboost.com

* www.collective.com.au

* The Billion Dollar Mistake

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

* www.CallAshRoy.com

* www.PremiumProductivity.com

Related Episodes:

* 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth

* 055. Ezra Firestone on How To Use Ecommerce To Take Your Business From Six Figures To Seven

* 122. Shark Tank Judge — John McGrath — On How To Cultivate A Success Mindset And Build An Enduring Brand

* 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing

* 044. Hiten Shah — Cofounder of Kissmetrics — How To Assess If The Software As A Service (SAAS) Business Model Is Right For You

* 176. The Alter Ego Effect With Todd Herman

Ash Roy and Greg Cassar Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

Greg: 00:00

I'm kind of lucky now that I've achieved a higher level of freedom in my life at 44 then most people will ever really achieve in their lifetime. But when you talk about luck, I think luck can also be labor under correct knowledge. You can do things to engineer luck if that makes sense.

Ash: 00:25

Welcome everyone. Welcome to the productive insights podcast. This is Ash Roy, your host and today's guest is Greg Cassar. Greg Cassar started selling online in 2003 after he left his fulltime role in 2009 which was in it in the corporate world. He left to run his own digital marketing agency, which specialized in traffic and conversion. Greg has invested over $250,000 in his education, has worked with 300 businesses and driven over 2 million leads. He's responsible for over $500 million in online sales and has worked with some online marketing greats who have previously been on this podcast, including Ryan Deiss. In episode 170 and Ezra Firestone and episode 55. Greg is a master at performing split tests and has recently been doing a lot of work in the ecommerce space. So Greg has some great knowledge to share with us in terms of the various business models out there and what really lends itself to creating a life of freedom. So I'm delighted to welcome Greg Cassar from collective.com.au Welcome Greg.

Greg: 01:41

Hey Ash. Thank you very much for having me. It's a real pleasure. I've uh, we've known each other for many years. I've always found you to be a stand up guy. And I was talking to another guy today, guy, so home and he said, Ash, he always comes from just such a place of giving. So I think that's a, a true compliment that, you know, people talk about you like that.

How To Create Great Marketing Offers Using Eugene Schwartz's 5 Stages of Buyer Awareness

 

Links Mentioned:

* www.fubbi.co

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

* www.CallAshRoy.com

* www.PremiumProductivity.com

Books Mentioned:

* Content Hacking: How Companies Are Achieving Explosive Growth With Content

* Breakthrough Advertising

Related Episodes:

* 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer

* 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth

* 117. How to Create An Empathy Map

* 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach

* 129. PPC (Pay Per Click) Advertising – A Holistic Approach with Ilana Wechsler – Part 1

* 130. Ilana Weschler on Google Ads and Holistic Pay Per Click (PPC) Advertising – Part 2

* 145. Amy Porterfield and I Reveal (And Confront) Our Deepest Fears Around Creating Video Content And Share Actionable Tips Around Mindset

Ash Roy and Alexi Neocleous Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

 

Ash Roy:

00:00:00 He wrote to Warren Buffet and got a personal response from Warren Buffett inviting him to the Berkshire Hathaway annual general meeting. I was blown away by the story and I really want you to hear it. So Alexi, would you like to tell us how all this happened? How did you get Warren Buffet to write to you personally?

Ash Roy:

00:00:26 Welcome back to the productive insights podcast. I'm Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. I'm delighted to welcome back Alexi Neocleous, who was a guest very recently on the productive insights podcast and we had a conversation about how to create compelling content by doing excellent research, excellent market research.

Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach

Links Mentioned:

* www.fubbi.co

* www.backlinko.com

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

* www.CallAshRoy.com

* www.PremiumProductivity.com

Books Mentioned:

* Content Hacking: How Companies Are Achieving Explosive Growth With Content

Related Episodes:

* 061. Why Attention Is The New Currency — With Kevin Rogers

* 038. Rand Fishkin – How To Create Great SEO-Friendly Content Plus Key Trends In Search

* 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing

* 040. Eisenhower Matrix – How To Use The 4-Quadrant Matrix For Business Success

Ash Roy and Alexi Neocleous Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

Alexi

00:00

Cause if you can understand and crystallize the intent behind the search, you can start to predict behavior. Yes. That's a whole separate thing that I'm not even gonna try and get into. Now, this is where you have an incredible advantage. If you really understand your audience's intent, you could start to anticipate what they're gonna think or what they're gonna search for.

Ash Roy

00:24

Welcome back to the productive insights podcast. My name is Ash Roy. I am the founder of www.productiveinsights.com and the host of the Productive Insights podcast. And I am delighted to have a very special guest today. And his name is Alexi Neocleous and he is the founder of fubbi.co. He's also the author of this very cool book called content hacking, which I received when I attended the superfast business live event recently in Sydney. And it is filled with awesome little tips and tricks I highly recommended. So Alexi is a master copywriter and he's also elicited a response from Warren Buffet, a personal response. Alexis view is that if you can say the right thing in the right way, you can achieve almost anything. So we'll be talking about that a bit later in this episode and really excited to welcome Alexia to the podcast. So welcome Alexi

Alexi

01:20

Hi Ash. Good morning. How are you?

Ash Roy

01:22

Good, great to have you here, man.

Alexi

01:24

Thank you.

Ash Roy

01:26

So, Alexi, we’ve been talking about content hacking in the past and you’ve talked about how you can create great quality content using the strategies explained in this book, which has very little fluff. It’s very actionable stuff, again, are highly recommend it.

Justin Herald On A Customer Focused Approach To Business Growth

 

Links Mentioned:

* Click here to download the podcast shownotes

* www.justinherald.com

* www.customerculture.com

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

* www.CallAshRoy.com

* www.PremiumProductivity.com

Related Episodes:

*

075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey?

*

116. Brian Clark — Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More!

*

117. How to Create An Empathy Map

*

166. How To Use Referral Based Marketing To Grow Your Business – With Robert Gerrish

*

168. How to Overcome Implementation Paralysis with Sonya Keenan – Part 1 of 2

*

169. How to Overcome Implementation Paralysis with Sonya Keenan – Part 2 of 2

Justin Herald and Ash Roy Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

Ash Roy: 00:00

Welcome everyone. Today's guest is Justin Herald and he's passionate about business growth and customer service and he's accumulated a lot of knowledge in these areas over the years. His expertise is in helping businesses to connect and engage with their customers and to do so in a more meaningful and productive way. I recently saw him speak and I found his no BS approach to being very refreshing and very entertaining. He's also created customer culture which focuses on helping businesses deliver amazing experiences to their customers. He's the author of eight international bestselling books and is regarded as one of Australia's best and most sought after speakers. He speaks in front of about a hundred thousand people each year. I'm delighted to welcome Justin Herald to the Productive Insights podcast. Welcome Justin.

Justin Herald: 00:50

Thank you, man. Thank you.

Ash Roy: 00:52

Great to have you on the show, Justin. So let's kick off straight away and start talking about customer culture. This is something you teach. So could you share with our listeners what customer culture means and how it can tran...

Molly Pittman & I Discuss Messenger Marketing, Facebook's Future And Lots More

Links Mentioned:

Click here to download podcast shownotes

www.course.manychat.com

www.trainmytrafficperson.com

Perpetual Traffic Podcast

www.digitalmarketerdownunder.com.au

www.digitalmarketer.com

www.GetMeToDone.com

www.Productiveinsights.com

www.YouTube.com/ProductiveInsights

www.CallAshRoy.com

www.PremiumProductivity.com

Related Episodes:

038. Rand Fishkin – How To Create Great SEO-Friendly Content Plus Key Trends In Search

160. GDPR Made Easy: How To Meet Your Legal Obligations As They Relate To The General Data Protection Regulations

061. Why Attention Is The New Currency — With Kevin Rogers

 

How To Use FB Messenger Marketing To Grow Your Business Profitably — Key Insights And Action Steps

Get clear on the marketing implications of the key difference between Facebook and Google (user intent)

There are some key differences between Facebook and google when it comes to your marketing strategy. And it really comes down to user intent:

When someone uses Google, they typically go there to find a solution. This means your ads for your products and/or services are more likely to convert buyers into paying customers.

 When a user logs in to Facebook, she or he is there to be entertained. So by definition, any advertisement is “interruption-based”. The customer is there to experience some sort of entertainment rather than buy a product or service.

That said, Facebook has better targeting options which offset the challenges around interruption-based advertising

Facebook and google have their own advantages the combined effect is greater than the sum of the individual parts

Action step: Listen to this podcast episode where we talk about holistic advertising https://productiveinsights.com/129/

2. Adopt a holistic approach to marketing - combine Facebook and google ads (and any other platforms you choose to advertise on)

Having understood how the platforms work, you now need to understand that it's important to use MORE than one platform. The combined effect of multiple platforms is powerful. In a market saturated with messages and information, it helps to be present on multiple-platforms

Definitely consider using Instagram. Molly spends more time on her Instagram feed than she does on Facebook.

There’s one thing you should be aware of though, and that is this. The best advertising campaigns in the world won’t make up for a poor offer that doesn’t deliver on its promise. In fact, advertising a poor offer is only going to accelerate damage to your brand. Always ensure that you have an excellent offer that delivers on its promise. You can do this by taking the time to understand your audience and the problem you’re helping them to solve.

Action step: Speak to your advertising specialist about creating a holistic approach to advertising that works across multiple platforms. Use different modalities (video, audio and written) with your advertising where possible

3. Molly and I discussed the fact that ‘the conversation’ on Facebook appears to be moving off of the feed and onto Messenger.

Molly and I talked about some very clear actionable steps you can take to get started with messenger marketing. You can start by going to course.manychat.com and learn about howManychat works.

 Action step: Go to www.courses.manychat.com and sign up to learn about messenger marketing and how to use it in your business

Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer

Links Mentioned:

* Click here to download the podcast shownotes

* Free Onboarding Automation

* Free Coupon for ActiveCampaign Quickstart Training

* www.TheActiveMarketer.com

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

* www.CallAshRoy.com

* www.PremiumProductivity.com

Related Episodes:

*

001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing

*

005. Jake Hower (Fuzed App Creator) On How To Increase Customer Retention Through Automated Marketing

*

170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth

*

171. Email Marketing Success Strategies Revealed with Co-Founder of Digital Marketer Richard Lindner

How to set up your marketing automations to mirror real life sales situations using a clear tagging strategy

Imagine this.

It’s 1995.

You're looking to buy a pair of shoes so you walk into a shoe store.

You’re greeted by a salesperson. He’s polite and genuinely tries to help you solve your ‘problem’.

He asks you what you‘re after. Do you need dress shoes? Or running shoes? Or casual wear?

He asks you if you have any special requirements. Do yo have flat feet?

After having carefully understood your needs, he shows you the right pair of shoes to suit your specific needs and explains why these shoes are the best solution for you.

Would you buy the shoes from him?

You’d probably buy the shoes from that salesperson, right?

Well, it’s no different in the online world.

Sales funnels work in the same way. Except they typically happen online via email marketing automation.

When you build a sales funnel, you first build trust with your customer by understanding their problem.

You then send them solutions (often in the form of online content) that’s specifically targeted to their problem.

You deliver some a meaningful transformation through that content in the context of that problem they’re trying to solve.

After having delivered value to the customer you then (and only then) offer them a product that’s relevant to them and their specific problem.

In this episode,

Amy Porterfield and I Reveal (And Confront) Our Deepest Fears Around Video Content Creation (And Share Actionable Tips Around Mindset)

Amy Porterfield is an online marketing expert, an educator, and the host of a top ranking podcast named Online Marketing Made Easy. She's worked with mega brands like Harley Davidson Motorcycles and has worked with Peak Performance Coach, Tony Robbins where she oversaw the content development team and collaborated on a groundbreaking online marketing campaign.

Through her best-selling marketing courses, thriving social media community and her popular podcast, she inspires a grounded, tangible and self-affirming sense of "Wow, I can really do this" for over 250,000 online entrepreneurs.

She proves that moving away from step-by-step into action-by-action, even the newest online entrepreneurs can bypass overwhelm and self-doubt and move closer to building a life and business they love.

In

Share this Episode:

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Links Mentioned:

AmyPorterfield.com

#179: The Real Truth Why I Hate Video (Hint: It's My Weight)

The Life Coach School Podcast with Brooke Castillo

www.CallAshRoy.com

www.Youtube.com/ProductiveInsights

Related Episodes:

062. Suzi Dafnis On How To Find Your Ideal Mentor And The Value Of Mentorship

128. International News Anchor — Julie MacDonald — And I Discuss Actionable Strategies Around Using Authenticity To Build An Enduring Business Brand

Key Points and Insights

3:51 - Intro

5:06 - Amy's podcast episode - #179: The Real Truth Why I Hate Video (Hint: It's My Weight)

Amy's reveals her deepest fears around video creation and why is it important to her to overcome these challenges

10:23 - Mindfulness explained

13:23 - Amy shares her specific challenges around video creation

14:42 - Ash discusses the thin line that separates vulnerability and weakness (Acknowledging and accepting vulnerability is a sign of courage, not weakness)

18:02 - The importance of genuine authenticity and the importance of not "faking it" on stage

22:41 - Specific action steps you can take right now to overcome your fear

Action Steps

Name the feeling e.g. "I"m feeling fear" or "I"m feeling shame" and rate it on a scale of 1 - 10 (10 being intense and 1 being almost nonexistent)

Notice where in your body the emotions are manifesting itself e.g. "I"m feeling shame as a tingling sensation in my forearms" or "I"m feeling fear as a pit in my stomach"

Use your breath as an anchor and "watch'" the sensation change and eventually dissipate (It's often a good idea to take 3 deep breaths to stabilize your mind)

After the feeling has dissipated, reassess the intensity of the feeling which you assessed in step 1 (and notice if there is any change in the rating - no change is ok. The key is to notice whether or not there has been a change in the sensation/feeling )

Click here to download the podcast shownotes

Common mistakes around Video Creation

Video creation isn't for the faint-hearted.

In my experience, creating useful video content has taken a combination of careful planning, good scripting and a healthy dose of courage.

Just to make sure I'm not a dribbling mess of umms and aaas (for which my editor is deeply grateful I'm sure) I have to make sure I have my thoughts clearly set out on a piece of paper.

My point is this: a good video requires a good script. And that's just the beginning!

Here are 5 common mistakes I've seen when it comes to video presentations:

Lack of Preparation: Way too many people ad-lib and think they're g...

Ryan Levesque Reveals A Sneak Peak Into His Upcoming Book In 2019 & His New Methodology — A Prequel To The Ask Method

Ryan Levesque is the CEO of The ASK Method® Company and author of the #1 National Best-Selling book, ASK - as featured by Inc. Magazine as their #1 Marketing Book of the Year and by Entrepreneur Magazine as their #2 Must-Read Book. The ASK Method® Company was ranked #462 on the 2017 Inc. 500 List and named the #7 Fastest Growing Company in Austin, TX.

Ryan is also CEO & co-founder of bucket.io™ - the leading marketing funnel software entrepreneurs are using to build interactive quizzes, assessments, and surveys to segment their audience into buckets and create a tailored buying experience online.

Share this Episode:

Click to Tweet

Links Mentioned:

AskMethod.com

Bucket.io

www.PremiumProductivity.com

www.CallAshRoy.com

www.Youtube.com/Prod

Related Episodes:

026. Survey Funnel Formula with Ryan Levesque – How to Ask Your Way to Profit

Click here to download the podcast shownotes

Key Insights:

3:12 - Ask Methodology and its evolution

10:14 - Choosing the right Market

14:30 - Can this method be used to re-evaluate your market?

23:32 - How to use Google Trends to pick your market

31:19 - Action steps you can take right now

The Alter Ego Effect With Todd Herman

Links Mentioned:

* Click here to download the podcast shownotes

* www.toddherman.me

* www.alteregoeffect.com

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

* www.CallAshRoy.com

* www.PremiumProductivity.com

Books Mentioned:

* The Alter Ego Effect: The Power of Secret Identities to Transform Your Life

Related Episodes:

* 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth

* 145. Amy Porterfield and I Reveal (And Confront) Our Deepest Fears Around Creating Video Content And Share Actionable Tips Around Mindset

* 142. Harvard Asst. Professor of Psychiatry — Dr. Srini Pillay — On The Power Of The Unfocused Mind and Productivity - Part 1 of 2

* 143. Harvard Asst. Professor of Psychiatry — Dr. Srini Pillay — On The Power Of The Unfocused Mind and Productivity - Part 2 of 2

 

Alter Ego Effect Action Plan

Applying the principles of the alter ego effect can be powerful in your life and your business. There are some action steps outlined below in this section, but they aren’t a substitute for reading the book. I highly recommend getting your own copy of the book so you can hear from Todd himself.

Once you’ve done that I suggest implementing the action plan below:

1. Decide on who your alter ego will be and why

Think about the people who‘ve inspired you most in your life. What qualities about them do you find inspiring? For instance, I find Barack Obama’s speeches to be very inspiring. I felt he stood up for what he believed in and reformed the financial and health systems in his two terms. This meant he faced a lot of criticism. But his commitment to his vision and his ability to stay focused was exactly what I found inspiring.

Who do you find inspiring? Why do you find them inspiring? Grab a pen and paper and write their names down. Write down the qualities you admire in them. What about their qualities do you relate to? Why?

2. Reconnect with your inner child to suspend disbelief (and unlearn the self-limiting lessons that 'growing up' has taught you)

Remember when you were a young kid around the age of 7? Do you remember feeling a sense of wonder and excitement about most things in life? Do you remember feeling filled with possibility? But then as you grew into your teens and then into adulthood, that sense of possibility kinda faded away? The world told you to be realistic? Dreaming of possibility was seen to be immature and childish?

Well, I‘ve got news for you. Being childlike (not childish) is critical if you want to reach your true potential. To embrace your alter ego you need to step into your imaginary world and embrace it with so much passion that you draw that world into your...

James Clear On Atomic Habits : An Easy Way To Build Good Habits And Break Bad Ones

 

Links Mentioned:

Click here to download the podcast shownotes

www.jamesclear.com

www.atomichabits.com

www.GetMeToDone.com

www.Productiveinsights.com

www.YouTube.com/ProductiveInsights

www.CallAshRoy.com

www.PremiumProductivity.com

Books Mentioned:

Your Erroneous Zones

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

Related Episodes:

142. Harvard Asst. Professor of Psychiatry — Dr. Srini Pillay — On The Power Of The Unfocused Mind and Productivity - Part 1 of 2

143. Harvard Asst. Professor of Psychiatry — Dr. Srini Pillay — On The Power Of The Unfocused Mind and Productivity - Part 2 of 2

Atomic Habits 7-step quick start action plan

This action points below aren’t a substitute for the book Atomic Habits. They are useful as a short guide to useful habit creation, however.

1. Redesign your physical environment to build better habits over time

Our environment has more of an impact on our behavior than most of us realize. Change your environment and you’re likely to change your behavior. What does this mean?

If you want to watch less TV don’t have your lounge facing the TV. Have it facing away from the TV. Or better still, don‘t have a TV at all! Want to get fit? Spend more time at the gym and don’t buy junk food when you go shopping. You can’t nibble on unhealthy snacks if they aren’t in your pantry! Want to consume less social media? Remove the apps from your smartphone. Or do what James Clear talks about in this episode and don‘t have social media apps on your home screen. Move the apps to the fourth or fifth screen on your smartphone so they‘re harder to access.

I’d like to play the guitar again so I‘ve got the guitar sitting in my home office on a stand. I don‘t have to go to the hassle of unpacking it if I want to play it. I can literally pick it up and play. Because I want to develop the habit of playing the guitar (again) I’m reducing the ‘friction to access’.  Conversely, if I want to stop playing the guitar, I’d put it in the guitar case and store it in the attic.

2. Redesign your digital environment to change habits over time

We spend a huge proportion of our time on smartphones these days. Most of us experience our lives through our phones. Unless you attempt to cap your screen time on your smartphone, your phone will be a huge part of your environment. And for obvious reasons, that isn’t usually a good thing.

If you use Apple products make sure you have ‘screen time’ turned on. This tells you how long you’ve been using your phone each day and allows you to monitor and change your behavior.

3. Use your natural tribal instincts to your advantage

Even though we’re now a ‘civilized’ society several of our biological instincts remain with us even today. Fitting in with our tribe is one.

Jim Rohn had once said you’re the average of the 5 people you hang around. There’s some truth to this. And I believe it comes back to our tribal instinct to ‘fit in’. Back in those days, being cast out from the usually meant certain death. We evolved to survive in tribes and that instinct remains with us today. So use that to your advantage.

Want to get healthier? Spend more time with people who work out. Get a gym buddy.

Want to become a better musician? Hang out with musicians.

Want to become a better leader? Spend time with people who display leadership qualities. Watching YouTube videos or reading books written by great leaders is a great place to start.

4. Increase ‘friction to access’ to break bad habits