Today on Productive Joy, Dr. Christie welcomes Danielle Bornowski, a growth strategy CEO and mom who left nonprofit PR/communications in 2019 after feeling called to do something more and realizing she excels at translating sales and marketing in a comfortable way. Danielle shares how she and her husband turned their backyard chickens into a profitable “adopt-a-hen” business for people who want farm-fresh eggs and an experience—naming hens, receiving updates, and following the flock on Instagram (@nest_and_nonsense).
She applied client-style marketing strategy to the chickens by building a customer experience, creating a chicken directory and adoption certificates, and using a custom GPT trained on each hen’s personality to generate captions. She and Dr. Christie talk about leaning into what lights you up to differentiate yourself, building trust through authenticity and consistency, distinguishing growth discomfort from misaligned tactics, writing your own rules, and choosing one thing to show up for.
Find focus and solutions by connecting with Dr. Christie at:
christie@ intentionalitygroup.com
Episode Highlights:
00:00 Welcome and Guest Intro
00:52 Chickens as Case Study
01:30 From Nonprofit to CEO
02:39 Calling and Marketing Genius
04:38 Chicken Adoption Business
07:47 Waitlist and Instagram Hens
09:58 Productive Joy Defined
14:12 Be Yourself in Marketing
16:59 Sticker Lady and Standing Out
17:48 Standing Out Matters
18:53 Trust Through Authenticity
20:02 Authenticity Is Consistency
21:33 Good Friction vs Wrong Fit
24:04 Pushing Past First Times
25:22 Chicken Names and Personalities
29:10 Write Your Own Rules
31:01 Rapid Fire Takeaways
33:24 One Thing to Act On