In this episode of "Productive Shows and Events For Leads," host Shawn Paul welcomes back Justin Jeffcoat from Improve It Home Remodeling. Following their previous discussion on overcoming door-to-door sales fears, Justin now shares his expertise on excelling at home shows and events. He recounts their recent successful home show experience, where he tirelessly secured appointments, demonstrating his prowess in lead generation. Justin emphasizes the abundance of potential customers at such events and the importance of a strategic approach to engage them effectively.

Justin outlines a three-step process for turning booth visitors into leads: initiating quick rapport, identifying their needs through a sweepstakes question, and addressing pain points to secure an appointment. He illustrates this with a lively example, showing how to connect personally, uncover issues like drafty windows, and offer solutions without pressure. Shawn highlights how this method adapts to his Culligan sales, using sweepstakes to pinpoint customer priorities. Justin’s tips promise to boost confidence and conversions for sales reps at shows.

Contact Shawn Paul:

Phone - 502-756-1366

Email - [email protected]