Sign up to save your podcasts
Or
Share Productize It: How Clear Offers Create Demand, Conversations, and Consistent Revenue with Rhiannon Franz
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Productize It: How Clear Offers Create Demand, Conversations, and Consistent Revenue with Rhiannon Franz
If your services feel hard to explain—or even harder to sell—this episode is for you.
Tam Smith is joined by Rhiannon Franz, Founder and CEO of RhiVive Marketing, to unpack what really changes when you stop customizing everything and start productizing your expertise. Rhiannon helps ex-corporate pros simplify their messaging, position their value clearly, and create offers people actually understand and want to buy.
Whether you're stuck in the custom-to-order cycle or unsure how to turn your process into a sellable package, this episode offers the mindset shifts and practical steps you need to create offers that spark demand and make selling feel easier.
In this episode, we cover:
- Why unclear offers are costing you clients (and what to do instead)
- What it really means to “productize” your services—and why it matters
- How to structure an offer that scales (even if you're just starting)
- The difference between marketing copy and messaging that sells
- What to include in your first offer audit
Sales as Service Challenge — Start Now!
Block 30 minutes this week to audit your current offer.
Ask yourself:
- Is it clear who it’s for and what problem it solves?
- Is there a defined outcome or transformation?
- Would someone seeing it for the first time instantly understand what they’re buying?
If not, pick one service to start simplifying and packaging. Give it a name. Define the scope. Put it in writing.
Clarity sells—and productizing your service is the first step to making it easier to buy, refer, and deliver.
Links & Resources:
- Learn more about RhiVive Marketing
- Connect with Rhiannon on LinkedIn and Instagram
- Get Rhiannon’s Cash-Out Blueprint
- Built to Sell: Creating a Business that Can Thrive Without You
- Join us for the next SAS LIVE Office Hours Event!
- Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients.
- Grab your 5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away.
Have an episode idea? DM me on LinkedIn and let me know!
—
Tam Smith is a Sales Growth Strategist and founder of ST49 Sales Marketing, where she helps female founders and agency owners ditch feast-or-famine cycles with sales systems that actually feel good to use.
With 15+ years in sales leadership, Tam’s work focuses on building genuine relationships, crafting smart outreach strategies, and creating consistent client pipelines—no pressure tactics required.
When she’s not helping clients build reliable sales systems, you’ll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.
View all episodes
By Tamara SmithIf your services feel hard to explain—or even harder to sell—this episode is for you.
Tam Smith is joined by Rhiannon Franz, Founder and CEO of RhiVive Marketing, to unpack what really changes when you stop customizing everything and start productizing your expertise. Rhiannon helps ex-corporate pros simplify their messaging, position their value clearly, and create offers people actually understand and want to buy.
Whether you're stuck in the custom-to-order cycle or unsure how to turn your process into a sellable package, this episode offers the mindset shifts and practical steps you need to create offers that spark demand and make selling feel easier.
In this episode, we cover:
- Why unclear offers are costing you clients (and what to do instead)
- What it really means to “productize” your services—and why it matters
- How to structure an offer that scales (even if you're just starting)
- The difference between marketing copy and messaging that sells
- What to include in your first offer audit
Sales as Service Challenge — Start Now!
Block 30 minutes this week to audit your current offer.
Ask yourself:
- Is it clear who it’s for and what problem it solves?
- Is there a defined outcome or transformation?
- Would someone seeing it for the first time instantly understand what they’re buying?
If not, pick one service to start simplifying and packaging. Give it a name. Define the scope. Put it in writing.
Clarity sells—and productizing your service is the first step to making it easier to buy, refer, and deliver.
Links & Resources:
- Learn more about RhiVive Marketing
- Connect with Rhiannon on LinkedIn and Instagram
- Get Rhiannon’s Cash-Out Blueprint
- Built to Sell: Creating a Business that Can Thrive Without You
- Join us for the next SAS LIVE Office Hours Event!
- Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients.
- Grab your 5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away.
Have an episode idea? DM me on LinkedIn and let me know!
—
Tam Smith is a Sales Growth Strategist and founder of ST49 Sales Marketing, where she helps female founders and agency owners ditch feast-or-famine cycles with sales systems that actually feel good to use.
With 15+ years in sales leadership, Tam’s work focuses on building genuine relationships, crafting smart outreach strategies, and creating consistent client pipelines—no pressure tactics required.
When she’s not helping clients build reliable sales systems, you’ll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.