Pierre's keynote at Productized Conference 2016 was on “Different ways to manage global design teams. At the core of Pierre’s talk was the belief that it is the team that matters! The audience heard about the four “musts” that Pierre uses when he works with teams, they are:

Promote the team

Empower the team

Represent the team

Protect the team

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Based on the 200 page book "Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story" , this presentation will cover the Six Keys of Product Success: Strategy, Process, Information, Customers, Employees, and Systems.

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In his keynote Bruce Nussbaum argues we live in a world of VUCA—Volatility, Uncertainty, Complexity and Ambiguity. The pace of change, the rate of change and the kind of change in our personal and business lives is a once-in-a-century event. How do we find Opportunity in a world of VUCA and transform that into Products, Services and Engagements with consumers that generate value for our businesses and for ourselves?

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In this talk, Jamin Hegeman talks about how service design looks like, and the future of service design. Service design is no longer new or unknown. The practice is maturing as service design firms gain experience and organizations start to bring service design in house. Journey maps are all the rage, and everyone is talking about designing for the end to end customer experience. So what does it take to be a great service designer? What need do service designers address? What is the craft of service design?

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People don’t buy your product, they buy the story attached to it. So where exactly do you start? How do you capture the imagination? What creates empathy and relevance? Especially when your product is disruptive, world-changing, or challenges the status quo.

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Sandra Fisher-Martins will talk about how unclear key messages and complex content is killing innovative products, and give you some tools to solve the issue. She is particularly interested in the use of plain language and information design in public documents as a way of helping citizens make informed choices about their health, education, welfare, and civil rights.

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While working on a digital product for a highly complex brand with 20 million customers, Alex Crowfoot and his team at digital product studio ustwo realised the business they were working with just wasn’t in the right place to make the product they knew was possible. Alex will present the tools ustwo created and the outcome.

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An in-depth exploration of the challenges, learnings, and successes of bringing Vistaprint’s latest Website Builder, code-named “Tower”, from idea to prototype to launch.

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Diogo presents in his talk how product management has evolved, following a specific discipline. He explains how the process goes from the chaotic status in the beginning to a more linear, optimized state of the enterprise.

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In his PRODUCTIZED talk Rushil Dave from Zalando goes through main stages of product lifecycle with suggestions on how to deal with creation, maintenance and destruction of products to make sound decisions and validate them as early as possible.

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