Rafal Maciag is Founder and CEO of ModelingEvolution, which helps businesses and organisations implement effective, high-quality software solutions. The company's Modellution product provides a collaboration platform for Event Storming and Event Modeling.

In today's episode:

• The foundational concept of Event Storming and how it serves as a catalyst for collaborative transformation

• How to integrate Event Storming and Event Modeling concepts into a business

• Rafal's story of founding a company and lessons learned

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Rafal's contact info:

• LinkedIn: https://www.linkedin.com/in/rafalmaciag/

• ModelingEvolution: https://www.modelingevolution.com/

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Where to find the host, Adam Wakeling:

• Twitter: https://twitter.com/adamjwakeling

• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/

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In this episode, we cover:

(00:00) Introduction

(00:56) Putting everyone on the same page

(02:32) What is Event Storming?

(08:40) Examples of 'events'

(12:39) Enabling Customer Journey Mapping

(16:00) How often to conduct Event Storming

(23:48) 'Movies' in Event Storming

(26:17) Who organises everything?

(28:10) Challenges of implementation of Event Storming

(29:54) How organisations are working with ModelingEvolution

(31:24) What Rafal has learned from founding a company

(33:37) Building the right things

(36:14) Final thoughts from Rafal

(38:00) Outro

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Gabrielle Hayes is a Product and Agile Coach. She is co-founder and instructor at Product x Agile, which brings expertise to product teams in the form of human-centred, on-demand, self-paced courses.

She is also passionate about all things Product Discovery, which is the main topic of today’s episode.

In today's episode:

• The fundamentals of successful Product Discovery

• How Product Discovery fits in the Product Development Lifecycle (PDLC)

• How to influence change in an organisation for better product discovery outcomes

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Gabrielle's contact info:

• LinkedIn: https://www.linkedin.com/in/gabrielleahayes/

• Product x Agile: https://www.productxagile.com/

• Product x Agile on LinkedIn: https://www.linkedin.com/company/product-x-agile/

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Where to find the host, Adam Wakeling:

• Twitter: https://twitter.com/adamjwakeling

• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/


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In this episode, we cover:

(00:00) Podcast Introduction

(00:46) What is Product Discovery?

(01:28) Iterative approach to Product Discovery

(02:44) Kano analysis model

(04:09) Where to start with Product Discovery

(06:04) Having a dynamic product team

(08:40) Framework for discovery efforts

(11:20) Impact of Customer Success teams

(12:55) Reaching non-owned audiences

(15:40) What questions to ask your customers

(19:21) Deeper empathy with customers and users

(22:10) What to do after the MVP launch

(23:30) What to document in discovery

(26:15) How to approach feature prioritisation

(29:00) The role of innovation within Product Discovery 

(32:20) Utilising AI for Product Discovery

(35:15) Pressure of being in a 'feature factory'

(38:04) Influencing leadership to enable more Product Discovery efforts

(40:43) About Product x Agile

(42:44) Outro

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Alina Verbenchuk is Senior Product Manager @ HypeAuditor and was previously Product Manager @ Creator Tools at YouTube and Program Lead at Google. 

She is also Founder of Verbetcetera, which looks to help empower tech careers through mentorship and consulting for people from various backgrounds. 

In today's episode:

• Exploring how technical skills enhance a PM's ability to work effectively with engineers.

• Alina's personal journey of realizing the importance of technical skills in her role as a PM.

• Discussing other crucial areas, such as generative AI and agents, in the evolving product development landscape.

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Alina's contact info:

• LinkedIn: https://www.linkedin.com/in/alinaverbenchuk/

• YouTube: https://www.youtube.com/@alinaverbenchuk683

• Verbetcetera: https://verbetcetera.com/
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Where to find the host, Adam Wakeling:

• Twitter: https://twitter.com/adamjwakeling

• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/

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In this episode, we cover:

(00:00) Introduction

(00:53) Reading Alina’s Linkedin post

(02:06) Difference between a PM and a Technical PM

(04:18) Advantages in more complex products

(05:22) Computer Science prerequisite in Google PM interviews

(06:54) Importance of communication

(07:51) Engineering's respect for having technical skills

(10:04) The moment of technical realization

(12:30) The start of the technical journey

(15:17) Starting with SQL

(16:07) Key technical PM areas to learn 

(18:00) Rise of generative AI and agents

(19:27) Verbetcetera

(20:45) Thinking about a problem with technical skills

(22:47) Difference between Google and smaller companies

(26:18) Approaches and time to spend on different goals

(28:26) Turning theory into practice

(29:45) Favorite parts of technical development

(31:18) Outro

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Gisela Rossi is a technology leader, public speaker and mentor, and currently working as Engineering Manager at HSBC. 

She was previously Engineering Manager at Pollen, WISE YP Board Member and a Software Engineer at Facebook, among other roles.



In today's episode:

• What a great Engineering Management and Product Management relationship looks like

• Building trust in a development team

• How to successfully launch and iterate on a Minimum Viable Product (MVP)

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Gisela's contact info:

• LinkedIn: https://www.linkedin.com/in/giselacrossi

• Twitter: https://twitter.com/gise_rossi

• Blog: https://giselarossi.co.uk/
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Where to find the host, Adam Wakeling:

• Twitter: https://twitter.com/adamjwakeling

• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/

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In this episode, we cover:

(00:00) Podcast Introduction

(00:39) What will be covered in today's episode

(01:09) Engineering Manager and Product Manager relationship

(05:04) Importance of trust in a team 

(11:44) Tactics on improving alignment 

(14:05) What is an MVP?

(16:23) Trimming an MVP

(21:56) Who defines success of an MVP?

(25:00) Building MVPs in challenging financial conditions

(33:11) The value of OKRs 

(33:33) Common mistakes in MVP builds

(38:44) Experience working as a mentor 

(42:29) Outro 

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Chris Clinton is co-founder of Naq Cyber, and was previously a Cyber Security Consultant and Engineer, working with NATO and a number of defence organisations.

In today's episode:

• What is cyber security and how to protect your business

• Fundamentals in preventing cyber attacks

• How Naq Cyber went from idea to product market fit

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Chris's contact info:

• LinkedIn: https://www.linkedin.com/in/chrismclinton/

Naq Cyber: 

• https://www.naqcyber.com/

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Where to find the host, Adam Wakeling:

• Twitter: https://twitter.com/adamjwakeling

• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/

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In this episode, we cover:

(00:00) Podcast Introduction

(00:42) Definition of cyber security

(04:09) The biggest risk in cyber security

(06:55) First steps in implementing a cyber security strategy

(09:11) Risk assessment steps

(13:00) Approach to protecting passwords

(17:20) Using personal devices for work

(18:22) The business of IT certifications

(23:12) Lessons from growing Naq Cyber from ideation 

(28:22) Naq Cyber MVP

(33:33) Tracking competitor features and solving problems

(38:34) Manual first, automation second 

(41:48) Future of cyber security

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Michael Migliore is a Lifetime Value (LTV) expert and was Head of Customer Value at News UK, CMO of The Modular Analytics Company (TMAC) and has worked with a number of other organisations on their LTV and growth strategies.

In today's episode:

• How Marketing and Product teams can work better together

• Fundamentals of an LTV strategy in B2B products

• How to approach pricing of a B2B product

• Ways to reduce churn and where it is positioned in LTV strategies

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Michael's contact info:

• LinkedIn: https://www.linkedin.com/in/michael-migliore-75966636/

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Where to find the host, Adam Wakeling:

• Twitter: https://twitter.com/adamjwakeling

• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/

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In this episode, we cover:

(00:00) Podcast Introduction

(01:34) Definition of a great product 

(02:44) The Product and Marketing relationship

(07:04) Lifetime Value framework

(11:00) How to approach a SWOT analysis

(16:04) Pricing and price sensitive 

(18:20) LTV timeframes - what is a lifetime?

(20:12) The dark art of pricing

(23:10) The right discounting approach

(27:37) Additional pricing tactics

(30:54) Marketing input into product feature development

(35:00) Marketing and product 'buddies' in a company

(35:50) Churn and LTV 

(39:30) Execution tactics in tackling churn

(43:13) What metrics to track in LTV 

(47:00) Application of AI in LTV

(48:45) Creative pursuits outside work

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Tom Merryfield is the Founder of Thoughtful Marketing, helping organisations with their SEO, Google Ads and website improvement requirements. Prior to founding Thoughtful Marketing, he was Senior Marketing Manager at Pure World Energy, Marketing Manager (EMEA & APAC) at Precor and Product Manager at Koch Media. In today’s episode:

• How SEO strategies differ for different types of organisations

• The key elements of a great SEO strategy

• Common mistakes in SEO

• The possible impact of AI on SEO

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Where to find Tom Merryfield

• LinkedIn: https://www.linkedin.com/in/tmerryfield/

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Where to find the host, Adam Wakeling:

• Twitter: https://twitter.com/adamjwakeling

• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/

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In this episode, we cover:

(00:00) Podcast Introduction

(01:06) Why Tom works in SEO

(02:20) Types of clients Tom works with

(03:30) First steps in creating an SEO strategy

(04:40) The SEO audit

(08:04) Ranking for high volume keywords

(10:27) The challenge for smaller companies

(11:22) The importance of trust in SEO

(12:50) Company name changes and domain authority

(15:02) On-page SEO approaches

(19:50) AI and Chat GPT impact on SEO

(22:07) SEO changes in 2023

(23:38) Ranking for non-branded keywords

(28:44) Root domains vs subdomains

(29:45) Mistakes people make in SEO

(33:44) Engaging with SEO agencies and finding partnerships

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Other Links:

• Website: https://www.thoughtfulmarketing.co.uk/

• ChatGPT: https://openai.com/

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Welcome to the The Product Development Podcast, giving you the full story on what makes a great product, with 1-1 conversations from leading Product, Marketing, Sales, Engineering and Leadership professionals.

(0:00) Introduction to the Podcast
(0:31) Topics 

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