Products With Purpose

In this episode of Products With Purpose, Eli spoke with Michelle Noordermeer co-CEO and co-founder of CarbonClick

CarbonClick is the global leader in high-trust climate action. Since 2019, they have empowered over 1,000 aviation and e-commerce companies worldwide with simple, meaningful, and transparent carbon-offsetting solutions.

With 20+ years in aviation, Michelle Noordermeer is a climate change advocate. Recognized as Auckland Airport's 'Standout Environmental Champion,' she co-founded CarbonClick, empowering organizations and customers to tackle climate change. Commercial pilot, Aviation Management degree, and MBA.

Some of the highlights from this episode:

• How to learn, collaborate, experiment, and iterate for business success and team alignment
• Embracing flexibility, adaptability, and the freedom to take risks for rapid growth
• How to elevate credibility through robust standards, enforcement, and public education for impactful carbon offsetting
• Uncovering new possibilities by embracing diverse models and sharing our experiences openly

Make sure to stay until the end to hear Michelle’s book recommendation and something forward-looking that she’s optimistic about right now!

We hope you love this episode! If you do, please take time to share this with someone you think would be inspired by it!

-Relevant Links-

• Michelle's LinkedIn
• CarbonClick

-Episode’s Recommended Read-

• Sapiens: A Brief History of Humankind by Yuval Noah Harari

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In this episode of Products With Purpose, Eli spoke with Paolo Piffaretti co-founder and CEO of Carbonx

Carbonx is a Climate FIntech company working on facilitating the pre-financing of permanent Carbon Dioxide Removal (CDR) technologies. The Carbonx platform helps large corporations rationalize the procurement of permanent carbon removal and thoroughly measure the climate impact of their action.

Carbonx focuses on four core removal pathways that include Direct Air Capture (DAC), Enhanced Rock Weathering (ERW), Bio-based with long-term storage and Ocean Alkalinity.

Paolo brings over eight years of successfully scaling revenue and entrepreneurial initiatives. At Carbonx, he leads the revenue team and strategies to help rationalize the procurement of permanent carbon removals.

Some of the highlights from this episode:

• How reaching net zero by 2050 is crucial, but reduction alone won't suffice. We must remove carbon too
• How Europe leads the way with anti-greenwashing regulations and sustainability reporting directives
• Accelerating natural carbon mineralization for long-term CO2 capture and storage
• Supporting credible carbon removal projects with rigorous evaluation and continuous monitoring
• Exploring promising carbon removal technologies: biochar, direct air capture, and enhanced rock weathering

Make sure to stay until the end to hear Paolo’s book recommendation and something forward-looking that he’s optimistic about right now!

We hope you love this episode! If you do, please take time to share this with someone you think would be inspired by it!

-Relevant Links-

• Paolo's LinkedIn
• Carbonx

-Episode’s Recommended Read-

• Magellan (Paperback) by Stefan Zweig

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In this episode of Products With Purpose, Eli spoke with Sarah Ticho Director and Founder of Hatsumi

Hatsumi is a design studio that explores the intersection of art, the brain, and the body. They develop tools that make intangible experiences visible and help people understand themselves and each other better.

Sarah Ticho began her career in the NHS before transitioning to contemporary art and film. Her experience with grief and mental health challenges sparked her curiosity about how to use embodied technologies to tell stories about the world and how the arts can help people live more fully.

Some of the highlights from this episode:

• Exploring the intersection of art, and sensory feedback experiences to enhance creativity
• Empowering individuals to share their unique stories using art & VR
• Using art as a catalyst for conversations on mental health
• Reconnecting with our body sensations through expressive practices for improved well-being

Make sure to stay until the end to hear Sarah’s book recommendation and something forward-looking that she’s optimistic about right now!

We hope you love this episode! If you do, please take time to share this with someone you think would be inspired by it!

-Relevant Links-

• Sarah’s LinkedIn
• Hatsumi

-Episode’s Recommended Read-

• Atlas of the Heart by Brené Brown

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In this episode of Products With Purpose, Eli spoke with Heather Pearce Campbell, Attorney, Legal Coach & Business Success Strategist of The Legal Website Warrior

The Legal Website Warrior provides legal support to Online Information Entrepreneurs: Coaches, consultants, online educators, experts, speakers, authors, and licensed professionals who are creating a high six-figure, seven, or eight-figure business.

Heather works with world-changing industry leaders, entrepreneurs, and rapidly scaling businesses in the digital, online, and information space to protect your online and offline work and services, brand, and intellectual property.

Some of the highlights from this episode:

• How to secure your business for peace of mind
• Ways to protect your business with insurance, understand policies, evolve coverage
• Securing personal and business assets
• How we can protect our intellectual property (IP) and trade secrets
• Creating clear communication strategies and consistent touchpoints to prevent client disputes

Make sure to stay until the end to hear Heather’s book recommendation and something forward-looking that she’s optimistic about right now!

We hope you love this episode! If you do, please take time to share this with someone you think would be inspired by it!

-Relevant Links-

• Heather's LinkedIn
• The Legal Website Warrior

-Episode’s Recommended Read-

• Difficult Conversations by Douglas Stone, Bruce Patton , Sheila Heen , Roger Fisher
• Playing Big by Tara Mohr

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In this episode of Products With Purpose, Eli spoke with Josh Woodard Founder of Civi

Civi is leading efforts to build a platform aimed at creating a new political future by enabling civil discourse and problem-solving with “the other side”.

Josh is passionate about ethically and appropriately using digital technology to make a positive impact in the world.

He has extensive experience in the social impact and digital technology fields in more than 20 emerging/frontier markets and has led numerous efforts driving positive impact in areas such as agriculture, financial inclusion, health, civil society/governance, workforce development, and resilience.

Some of the highlights from this episode:

• How Civi is working to help people unite, converse, and collaborate for positive change across differences
• Fostering agreement, publishing proposals, and analyzing feedback to empower conversations for positive change
• Empowering the majority for change by promoting collaboration for problem-solving
• How we can foster empathy and realize the shared humanity behind differing views
• Offering alternatives to social media's harm

Make sure to stay until the end to hear Josh’s book recommendation and something forward-looking that he’s optimistic about right now!

We hope you love this episode! If you do, please take time to share this with someone you think would be inspired by it!

-Relevant Links-

• Josh's LinkedIn
• Impact’s Edge

-Episode’s Recommended Read-

• Mindset by Carol Dweck

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In this episode of Products With Purpose, Eli spoke with Richard Parsons, Founder and CEO of Kite Magnetics

Kite Magnetics is a deep-tech hardware startup with a mission to accelerate the transition to emissions-free aviation. They are hard at work developing the world’s highest-performance electric motors and generators so that future aircraft can fly further, carry more and emit less.

Prior to founding Kite Magnetics, Richard worked as a researcher at Monash University for 10 years where he developed new magnetic materials specifically for ultra-high-performance electric motors. In 2021 he left academia to start Kite Magnetics as a spinout company from Monash University to commercialize a new materials technology he co-invented that is being used to produce a new generation of smaller, lighter, and more efficient electric motors for use on electric aircraft so that they can fly further and carry more.

Some of the highlights from this episode:

• The future potential of revolutionizing travel
• Understanding how affordable electric planes will lead to more point-to-point short routes
• Transitioning from academia to entrepreneurship and securing venture capital funding
• Building and leading exceptional teams

Make sure to stay until the end to hear Richard’s book recommendation and something forward-looking that he’s optimistic about right now!

We hope you love this episode! If you do, please take time to share this with someone you think would be inspired by it!

-Relevant Links-

• Richard's LinkedIn
• KiteMagnetics

-Episode’s Recommended Read-

• To Sell Is Human by Daniel Pink

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In this episode of Products With Purpose, Eli spoke with May Al-Karooni CEO and Founder of Globechain

Globechain is the largest ESG reuse marketplace that connects enterprises to nonprofits and SMEs to reuse unneeded items and assets in retail and construction. They generate valuable ESG data on the impact, which makes it all possible.

May’s passion is to prove that a business with its foundation structured on the principle of being commercial with a conscience can grow to become a global company, generating revenue, doing good, and offering infinite possibilities to those who use it.

She also has previously worked within the investment banking and asset management industry, fundraising monies for venture capital, property, and hedge funds for the last 10 years totaling over £120 million in funds raised.

Some of the highlights from this episode:

• Why ESG data is a powerful metric for companies to differentiate themselves and save money
• How we can bootstrap our way to success and take risks as entrepreneurs to secure funding
• How circular economies work and how we can create and support them
• The challenges of growing a network for a nonprofit

Make sure to stay until the end to hear May’s book recommendation and something forward-looking that she’s optimistic about right now!

We hope you love this episode! If you do, please take time to share this with someone you think would be inspired by it!

-Relevant Links-

• May's LinkedIn
• Globechain

-Episode’s Recommended Read-

• 7 Habits of Highly Effective People by Stephen R. Covey
• Emotional Intelligence by Daniel Goleman

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In this episode of Products With Purpose, Eli spoke with Richard Savoie founding CEO of Adiona

Adiona is an AI-powered Optimization SaaS (OSaaS) that allows logistics, supply chain, and mobile workforce organizations to reduce costs, time, and environmental impacts while simplifying operations.

Richard is a patent-holding executive and engineer that is currently reinventing urban mobility, logistics, and transport planning. He has also co-founded two high-tech spin-outs, an award-winning Not For Profit, and a 6000+ member social network just for "Engineers Looking For Stuff" (ELFS).

Some of the highlights from this episode:

• The relationship between commute time and job tenure, and how understanding it can improve employee retention
• Richard’s effective resources and methodologies for learning and exploring with enterprise clients to solve their problems.
• How it's possible to turn a problem into a scalable solution that can make a significant impact
• Key insights into the future of innovation in supply chain and how Adiona approaches it
• How having a clear North Star goal can help you stay focused and committed to your vision

Make sure to stay until the end to hear Richard’s book recommendation and something forward-looking that he's optimistic about right now!

-Relevant Links-

• Richard's LinkedIn
• Adiona

-Episode’s Recommended Read-

• This is Marketing by Seth Godin
• Spin Selling by Neil Rackham
• [Six Sigma Principles](https://www.simplilearn.com/what-is-six-sigma-a-complete-overview-article#:~:text=Six Sigma is a set,3.4 defects per million opportunities.)

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In this episode of Products With Purpose, Eli spoke with Simon JD Schillebeeck Founder and Chief Strategy Officer of Handprint

Handprint is a unique platform that enables businesses to grow sustainably by integrating regeneration into their daily operations. With their innovative regeneration-as-a-Service approach, They help companies automate and streamline their sustainability efforts, ensuring that they can have a positive impact on the planet while also boosting their bottom line.

In addition to founding Handprint, Simon is a passionate advocate for environmental conservation and sustainability. He co-founded the Global Mangrove Trust, a non-profit organization dedicated to large-scale mangrove restoration and preservation.

Simon's commitment to sustainability also extends to his role as Assistant Professor of Strategic Management at the Lee Kong Chian School of Business of SMU, where he educates undergraduate and graduate students on business model design, sustainable operations, and ESG principles.

Some of the highlights from this episode:

• How we can broaden our understanding of climate tech to include nature tech
• How to balance client feedback and long-term vision in tech product development
• How we can understand and positively impact the interconnection of biospheres as guardians
• How we can benefit from nature's ability to rapidly restore itself
• How we can approach this challenge by being patient and persistent in developing capabilities and understanding the product development process

Make sure to stay until the end to hear Simon’s podcast, article recommendations, and something forward-looking that he’s optimistic about right now!

We hope you love this episode! If you do, please take time to share this with someone you think would be inspired by it!

-Relevant Links-

• Simon's LinkedIn
• Handprint.tech

-Episode’s Recommended Read-

• Resilience by Richard Dawkins

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In this episode of Products With Purpose, Eli spoke with Jon Salazar CEO of Gazelle Wind Power Limited

Gazelle Wind Power aims to accelerate the transition to clean energy by becoming the leading provider of floating offshore platforms worldwide.

Jon’s passion for renewable energy and inherent ability to identify and position innovative technologies into successful market opportunities is the driving force behind the company

He also has a highly successful track record in management consulting, R+D+i, and entrepreneurship in Europe and the Middle East and has a master’s degree in Telecommunications Engineering from the Technical University of Madrid (UPM).

Some of the highlights from this episode:

• The challenges of deploying floating offshore wind technology at scale
• How Gazelle Wind Power is working to make renewable energy more accessible and affordable for everyone
• How floating offshore wind could become a major source of clean energy
• Why designing for worst-case scenarios is crucial in the engineering part of this technology

Make sure to stay until the end to hear Jon’s book recommendation and something forward-looking that he’s optimistic about right now!

We hope you love this episode! If you do, please take time to share this with someone you think would be inspired by it!

-Relevant Links-

• Jon's LinkedIn
• Gazelle Wind Power Limited

-Episode’s Recommended Read-

• Release Your Breaks by Jim W. Newman

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