Products X People

Listen, I know how emotional it can be to buy for your boutique or to create a product YOU love, but it doesn't land with your customers.

Rather than pushing a boulder up the hill, its important to take the emotional response out when looking at numbers- it doesn't make sense to take up floor or digital space if its not bringing in that $$$$.

The Best Seller Secrets Challenge is awesome for both brands AND boutiques, because it shows you why and how leaning into the things that are already proven -with dollars- are the way to creating more sales and more success. 

Having taken The Product Boss' Multi-Stream Machine course myself, I can say with certainty that their material is inspirational and actionable- we need both, right?

The FREEEE 5 day challenge kicks off on February 14th...think of it as a Valentine's Day gift to yourself and your business!

Hope to see you inside the group!

When you're growing your brand, whether that is as a boutique, a product, a subscription box...its easy to feel discouraged by larger, more established players who seem to have it all dialed in.

Well, this episode is proof that a lot happens BTS that is not documented, and as someone who values transparency and aligned action, I wanted to give the WHY behind our own shift and allow you to see that pivoting is part of the process.

Being that Mercury Retrograde is upon us, this is a great time to slow down and think about what we want. 

Can we allow it to happen? 

To evolve on its own?

To leap when we feel its time?

I say, YES.

Go with the flow and pivot with ease!

Ready to start your week with some major inspiration?

In this episode, I talk about how creating your own line of physical products is the perfect way for boutique owners, salons, subscription boxes, and even coaches to add more profit and better margins to their assortment.

Its a great way to add increased perceived value items, connect with your customers and sell through storytelling.

Let's dig in!

If you're a fellow product maker or brand who has been doing the retail thing well for a while and are thinking about wholesale- this episode is for you!

As a former award-winning boutique owner, I am sharing my unique perspective as both a wholesale product brand AND retailer plus the #1 thing I see most brands and makers overlooking when starting their wholesale journey.

Hint- its proobably *not* what you think.

And, for those of you who already have a viable product with profitable wholesale margins who are looking to uplevel their appeal to retailers before the holiday rush, I am opening a few highly limited spots for a 1:1 coaching experience.

To apply, please fill out the form HERE.

Wow, its a year since the ‘Rona came around and completely turned the world upside down. Isn’t it crazy how quickly yet painfully slow the past year has gone?

For my businesses, 2020 was supposed to be the year we really rolled out working on doing farm events, building up our farm as far as flower beds for flower sales were concerned, and working on in person events.

Welp… needless to say that was not happening.

2020 was the year of forced pivots, creative ideas, massive trial and error.

But, one of the things that got me through all of it in the beginning was my membership.

Having recurring revenue I KNEW I could depend on each month was so helpful in calming my nerves & helping me make ends meet until I got my stride back.

We'll touch on ways that boutique owners, makers and brick and mortars can start to think about adding membership or subscription models services to their existing business- almost as an insurance policy.

Let 2021 be the year you safely diversify your income streams!

WANT TIPS ON MEMBERSHIPS? Head over here!

If you are a brick and mortar boutique owner, pull up a chair because I have some juicy, actionable tips for you to think about and try out in your space.

With a degree in Merchandising Management, nearly 10 years as a home/ lifestyle/ design retailer and nearly a decade in creative consulting...you can definitely say that all things visual is MY JAM.

I am here to give you some of my favorite tips and tricks from how to make amazing displays from IKEA furniture to spotlighting a product that you really want to highlight and sell.

As always, I love hearing how any of this information has helped you, so if you implement it- let me know!

If you enjoy this episode and are ready to go a little deeper, come check out my retail audits available over on my Buy Me a Coffee page!

Are you a brand or a product maker and have always wondered how boutiques go about choosing new merchandise or products to bring into their store? 

Or maybe you’ve wanted to get your wholesale product into brick and mortar but have no idea how to go about doing it? 

Well, in my 9 years of experience in retail, I’ve seen it all and am giving you the behind the scenes look on how products and brands are often chosen!

We also take a step-by-step look into some of the best methods to get in touch with busy boutique owners, managers and buyers who make the important decisions about product assortment.

HINT: its all about genuine relationship building!

2020 has been a sh*t show for most of us, hasn't it?

Before the pandemic hit and changed everything for us, I was constantly wrapped up in MAKING the details happen. 

Worrying over how it would play out,  when it would play out, and what exactly -step by step- it would look and feel like.

I had no idea I was actively doing this and how stressful it was- it totally bummed out the creative process.

But,  after coming the realization that my plans for 2020 were now dust, I found myself missing elements of my old life- even RETAIL.

I'll never forget telling my husband "Ummmm....so I've been kinda thinking lately that I miss doing retail" and the look of complete shock on his face.

This year has been filled with massive, MASSIVE pivots and embracing things that I said I would never do.

The weird  thing?

Those things I said I would never do have brought me so much joy and ease.

When I stopped planning and started living, when I stopped saying why something wouldn't work and started thinking of why it would, when I stopped thinking "How will people like this?" and started just creating things that made my heart happy...... things launched in a completely different way.

If you've been struggling with micromanaging the details and stressing over the how/ when.... I hope this episode sparks a little something in you!