In this episode of the ProFaith Branding Academy podcast, host Gilles discusses the importance of churches optimizing their listings on Apple Maps. Gilles begins by sharing key statistics that reflect the widespread use of Apple's Safari browser and Apple Maps, highlighting the potential reach and impact for churches. He emphasizes the effectiveness of maintaining a digital presence in spreading the Gospel and growing congregations. He then shares practical steps to ensure a church is well listed and optimized on Apple Maps, including the need to check regularly for platform updates. Gilles underscores the significance of this digital marketing effort, calling it part of a church’s ‘ministry’ and an important tool for fulfilling the Great Commission in a digital world. His discussion also touches on frequently asked questions about the impact and importance of using Apple Maps to grow churches.