A Brighter Web | Grow your business with digital marketing

Professional Development Made Simple For Digital Marketers

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The best marketers are constant learners. We must keep up with plenty of trends to remain relevant. To help with that, let’s take a look at the six most popular ways to stay on top of digital marketing professional development.

Why is learning important for marketers?
  • It’s always changing.
  • There are no experts.
  • It keeps you sharp and curious.
  • You can be more well-rounded.
    • 1. Books
    • Books are undervalued.
  • Expand your definition of reading: audiobooks count, too.
  • A few reading suggestions:
    • This is Marketing by Seth Godin
  • How to Write Copy that Sells by Ray Edwards
  • Marketing Made Simple by Donald Miller
  • The Story Cycle by Robert Carnes
    • 2. Podcasts
    • Podcasts are easy to listen passively.
  • Practice active listening: take notes, and take action
  • Some suggestions:
    • WorkLife with Adam Grant
  • Hidden Brain with Shankar Vedantam
  • All It Takes is a Goal with Jon Acuff
    • 3. Conferences
    • Conferences are more active and offer an experience
  • These are a quick boost of inspiration and encouragement
  • Create a plan to get the most out of your time & investment
  • Some suggestions
    • Digital Summit
  • WordCamp
  • DigiMarComm
  • Inbound by Hubspot
    • 4. Email newsletters
    • They’re making a comeback
  • Good way to curate lots of online content
  • Avoid content overload by subscribing wisely
  • Suggestions:
    • Daily Carnage
  • Total Annarchy
  • The Hustle
    • 5. Mentor
    • They help to shortcut experience.
  • Help you focus on a relationship
  • Find someone you want to be more like
  • Find a professional program to help connect you
  • They’re mutually beneficial for both of you
    • 6. Make it stick
    • Make learning a regular habit
  • Take notes to help it remain in your head
  • Take action - implement what you learned
  • Share what you learned
    • ...more
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    A Brighter Web | Grow your business with digital marketingBy GreenMellen
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