What would you be willing to do to feel alive in your work every day? Jack Craven asks executives from all walks of life this question.

Jack is the author of Aliveness Mindset: Lead and Live with More Passion, Purpose, and Joy. His book includes more than a dozen tools and frameworks for starting the journey of aliveness.

Some topics we hit in this conversation include where aliveness starts, David Robsen's expectation effect, the actual vs. the ideal self, anchoring mindsets, accelerance, and magic words.