Professionally Speaking

How are winning Toastmasters speeches created?

I asked Christine Robinson, whose speech The Empty Chair won the District 57 Spring Conference May 8, 2010, held at the California Maritime Academy in Vallejo California.

In this podcast interview, Christine discusses the original motivation for the theme of the speech and then shares the mechanics of writing and practicing the speech.

Her speech is rooted in the passion and conviction for the topic: "It had it's own vitality...it is time, now more than ever, to fill our chairs, to be present for others."

Tomorrow, I'll share Part 2 of the interview, where Christine talks about the upcoming contest in Palm Desert.

To hear Part 1 of the interview, click on the podcast icon below.

Matt Upton's employment career has taken him from selling cards and lawn care to flipping burgers, folding tacos, selling knives, air conditioners, home insulation, to overseeing housing developments, to leading a sales force in five western states for a food manufacturer, leading various for profit businesses as well as non-profit businesses. The common thread has always involved public speaking.

As a professional speaker, writer, wisdom coach, and trainer Matt has conducted over 3000 presentations both throughout the United States as well internationally. His background in small groups and large group setting presentations has positioned him as an authority the area of business, personal and relationship growth.

He brings to the audience participants his successes and failures with humor and professionalism allowing them to learn while enjoying their invested time.

Matt works through the theme On the Move … FORWARD. This has enabled individuals as well as businesses both small and large advance forward to the next level of success. His work takes him across the United States and internationally.

Pro-Track Profile

Matt is enrolled in the 2010 Pro-Track class sponsored by the Northern California Chapter of the National Speakers Association.

He has experience speaking internationally in Bulgaria, to hear about his adventures there and his impressions of the Pro-Track program, click on the icon podcast below.

Having spent 30-plus years in organizational communications in Fortune 500 companies, consulting firms, and as an independent consultant since 1996, Shel Holtz, ABC, brings a depth of experience to his engagements. Shel has worked with online communications since the mid-1980s; he currently focuses on the application of social media to strategic business communication. Shel also provides counsel and guidance on traditional online communication and conventional media.

Shel is the author of five books, including Public Relations on the Net, Corporate Conversations, Blogging for Business and the recently released How to Do Everything with Podcasting. (Along with co-author John C. Havens, Shel is currently writing "Web 2.Open," addressing the role communications play in organization efforts to attain transparency.) He has also written countless articles for magazines and journals. He is in demand as a speaker at conferences and workshops around the world.

Shel keynoted at the Ragan Corporate Communicators Conference in Detroit. I asked him what was new in his world. To hear what he told me, click on the podcast icon below.

Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources.

She shows them how to build a profitable stable of customers, and through precision planning, promotions, branding, and placements in the media, be visible and get known.

Roberta also advises and develops deeply knowledgeable, ambitious experts, especially women, who want be known as a go-to thought leader or authority in their field of expertise.

She swims in the frigid waters of San Francisco Bay, which she says is an apt metaphor for how she helps clients navigate extreme business issues and cross currents that can swirl around them at any time.

An award-winning marketer and PR consultant, Roberta writes and speaks on how to get a distinctive marketing edge and be extraordinarily visible. Her consulting practice, Guise Marketing & PR, is headquartered in San Francisco.

Get a piece of Roberta's mind at her website and blog. Check out her podcast profiles of influential women.

Connect with her on Twitter, Facebook or LinkedIn.

To hear what she shared with me about her services, and to hear what she's enjoying about the National Speakers Association Pro-Track class, click on the podcast icon below.

David Mariant is an author, speaker, life coach, and founder of The Bipolar Coach and Surviving Bipolar. David reaches thousands by radio in over 30 countries worldwide. He is a sought after speaker who is recognized by mental health professionals and bipolar sufferers alike as a top expert on overcoming Bipolar Disorder. Having overcome his own struggle with bipolar, he fully understands, with great compassion, the struggles of others.

David is available for motivational and informative speaking engagements, keynotes, workshops and bipolar life coaching for individuals with bipolar and their families. He is a member of the Santa Clara County Mental Health Board of California, working to insure quality mental health care for people who suffer with mental illnesses of all types.

David's Story

"Since first being diagnosed with bipolar disorder and after my own brush with death, I have become a passionate student of bipolar disorder. If you are interested in the truth about bipolar disorder and how to live with its hidden dangers, then I am your guy. I am a certified life coach for anyone, but specializing in coaching individuals with bipolar disorder.

I equip bipolar sufferers and their families with awareness by teaching them mental and physical strategies that they will need in order to help them survive, overcome the illness, and thrive. Medicine alone is rarely enough. My Surviving Bipolar Disorder Made S.I.M.P.L.E. Seminar and Workshop, has changed many people’s lives, giving them a new and successful way to live with this challenging illness."

Pro-Track Profile

David is a member of the Northern California Chapter of the National Speakers Association Pro-Track class of 2010. He shared with me the story of his life and work and how he came to find out about the Pro-Track opportunity - with the help of NSA/NC founding member Patricia Fripp. To hear what he told me, click on the podcast icon below.

Vickie Sullivan is internationally recognized as a top market strategist for experts. Specializing in branding for high-fee professional speaker markets, she has launched thousands of thought leaders since 1987. Vickie’s groundbreaking work has earned her an appointment on the Women’s Leadership Board for the Kennedy School of Government at Harvard. In that capacity, she presented three times to the Harvard student body on personal branding and prominence.

On Saturday she presented to a somewhat less august institution than Harvard. She rocked the house at the meeting of the Northern California Chapter of the National Speakers Association. Her presentation, Brand It And They Will Come: Build a High-Fee Brand When You Are Not Famous, was short on fluff and long on street-wise detail to help the average $1,000 - $5,000 speaker in the audience stand out from the crowd.

An era of practicality

With meeting expenditure down, even as the number of meetings are trending higher, clients are doing more with less. Unlike the go-go days of the boom period, we are now living in an era of practicality. Executives are micromanaging meetings down to the level of choosing the theme and seating arrangements. They are sending interns to do first-round interviews with prospective speakers. Many speakers are not only competing with each other for gigs, they are competing with the authors, bloggers and social media mavens who will speak for free in order to pimp their books and consulting programs.

So what's a novice speaker to do?

First, lose the obsession with presentation skills. Being able to present well is table stakes. Next, realize meeting organizers divide the world into speakers who are nice to have and those they gotta have. In order to fall into the latter camp the information you offer has to overlap with the buyers perceived needs and beat out the other options being considered for the meeting agenda. You have to stand out from the crowd by uniquely branding yourself. Getting hired requires you create a vivid picture in the client's mind of what they will get when you speak at their event. Craft your brand in a way that appeals to the buyers emotions and creates an image of you in a category of one. Vicki goes into more detail on the importance of differentiation in this Special Report on her website:

If branding is the promise you make to the market, then differentiation is the stage you use to deliver on your promise.

The Three Keys to a High-Fee Brand

One: A Successful Story

Your compelling story is only useful to the extent it teaches others. Sports hero's have a problem on the speaking circuit if their motivational stories don't connect with the couch potatoes in the audience. We can connect with the audience by telling stories that break with the expected and bring opposites into play, compare unexpected things or roles or reveal a Eureka moment. Vickie's website has an article on writing Stories That Create The Emotional Drive To Buy.

Two: A Point of View

Build a point of view around hot issues. Focus on a Big Idea. Make the invisible visible. Tell people things they've not heard before. Three options that help build a unique point of view:

Predict the Future - what can we expect that will impact the audience's world in unexpected ways? In my world, I'm seeing a growing backchannel of communication using PDA's and social media to converse about the speaker while they are still onstage.

Sound the Alarm - what does the audience need to know that will save their skins? Again, in my own world, too much information is being crammed into presentations by subject matter experts. Someone else in the audience today shared how middle managers in Silicon Valley technology companies are addicted to the corporate crack of repeatedly launching projects to boost their career without realizing they are burning everyone out with their 7x24 demands. She realized she could develop a compelling point of view by sounding the alarm about this destructive behavior.

Call The Game - what are people doing that's having an impact they don't understand? In the corporate world it's often the belief that 33 PowerPoint slides are needed where three would be more effective at getting the message across. I can call the game by showing presenters how they can speak less and say more.

Three: Compelling Content

Vickie writes that compelling content creates constant curiosity:

Curiosity is our radar system. It gives us early warning to change and opens the door for innovation. All of us use this emotion to be inventive and fulfilled. The media and the marketplace use curiosity to search for the latest thinking, a fresh perspective that jumpstarts conversations and originality. Help your market get what they don't have, and watch buyers run to you to learn more.

Softly Softly

As dynamic and challenging as we need to be to brand ourselves, Vickie warns against alienating clients. Before you hit them upside the head with frightening predictions or ring the alarm bells, she advises that you start by stating something everyone can agree with. Then focus in and add a unique twist before explaining why you are proposing a credible alternative to the status quo.

Vickie Unplugged

After the event ended, I wanted to hear more from Vickie, so I asked her to explain how the era of practicality impacts speakers and why she believes it's important that we keep an air of mystery about what we do. To hear what she told me, click on the podcast icon below.

Jack Sramek is a graduate of the United States Naval Academy and a former Marine Corps Fighter Pilot. He flew 125 combat missions in Vietnam as a member of the famous "Blacksheep Squadron" and served as the personal aide to Lt. General Lewis W. Walt, commander of all Marines in Vietnam. Upon leaving the Marine Corps, he continued flying as a pilot with Trans World Airlines, completing a 30 year career.

In parallel with his position at TWA, he obtained a California Real Estate Broker’s license in 1974. Remembering his parents’ experience as owners of a 50 acre farm near Pittsburgh, Pennsylvania, which they sold at retirement for 100 times more than they had initially paid for it, he began a career in Land Banking. He watched Orange County and the San Jose area go from agricultural land to what they are today, as urban growth multiplied land values. Bob Hope, Gene Autrey, Roy Rogers and others built huge fortunes by buying and holding land in the path of growth.

Strategic land banking has been the best kept secret in the investment community. Few people are aware of how, why and where to take advantage of this simple supply and demand option or the fact that they can use their IRA, 401(k) or other investment funds to acquire pre-development land.

With one out of every eight people in the United States living in California, Jack is on a mission to teach people how to use this vehicle for diversification, college educations, retirement or general wealth accumulation. He frequently speaks professionally on the subject, is honing his skills at Pro-Track and is presently completing a book on how to use land banking to "hatch a million dollar nest egg."

Jack can be reached at [email protected]

His website is www.StrategicLandBanking.com.

To hear what he told me about his background and his reasons for enrolling in Pro-Track, click on the podcast icon below.

In order to gain a competitive edge it is essential for professionals to strive for both professional and personal excellence. Frauke Schorr's work focuses on professionals who struggle and need outside expertise to bring their careers, businesses, and teams to the next level.

As part of her PhD in Organizational Psychology Frauke interviewed highly accomplished entrepreneurs and leaders on their experience of becoming successful. She found that the most successful leaders hold the mindset of a Centered Leader™ - They had a continuous curiosity to learn something new, challenge themselves, and stretch their boundaries while being grounded in a frame that was uniquely build on their personal values, beliefs, and passions. They also had the distinct ability to translate this frame into a company culture. They were, as Frauke describes it, leading from the inside-out.

"We must always remember that the act of speaking professionally is only a part of our individual journeys. It is not a destination."

- Phillip Van Hooser

The Evolution of a Professional Speaking Career

Since 1988, NSA President Phillip Van Hooser, CSP, CPAE, has spoken, written, coached and consulted on leadership and service professionalism issues with groups and organizations around the globe.

On Saturday January 9, 2009, he presented at the NSA Northern California Chapter meeting. His talk, Uncommon Business Practices That Will Help You Re-Think, Re-Position and Re-Tool Your Way to Speaking Success, reviewed the evolution of his own speaking career and the lessons this holds for other professional speakers.

Van Hooser stated that there are five distinct stages in a typical speaking career:

1. The dream is born

Some fall into a speaking career by chance. But Phil has dreamed of being a professional speaker since he was very young. His grandmother was an early influence who told the eight-year-old he would become a Baptist preacher. That didn't happen, but he did became enamored with natural orators: the preachers, teachers and politicians of his Kentucky childhood.

2. The journey begins

By age 15 he had started keeping a notebook on public speaking. He recorded what the speakers he heard said, then progressed to noticing how they said what they said — the ways in which they delivered their material.

3. A business materializes

Every speaker must choose a moment to declare themselves a professional. For Van Hooser, that moment was the afternoon of April 7, 1988 when he quit his corporate job. With the "confidence born of ignorance" he started his business with no prospects or speaking material. He did, however, enjoy the support of his wife Susan who has been his business partner for the past 20 years. Now — 2,800 paid presentations later — Phil's advice to others considering a career as a speaker is not to quit the day job until you have material developed and clients lined up.

4. The work expands

Speakers need to stay current. Changes in technology and the economy mean that what worked at the start of our careers will not continue to work. We need to evolve personally and professionally. The secret, Phil says, is to listen to the audience. As speakers we might think we know what people like, but the audience will let us know what they actually benefit from.

5. Reflection is inevitable

Many older people, looking back at their lives, wish they had taken more risks. They also wish they had taken time out to reflect, slowing down the weeks and months that otherwise pass by in a blur. Many wish they had contributed something to the world that would outlast their own lifespan.

As speakers, we must take the risk of stepping outside our safety zone and learn from our mistakes. We must invest ourselves in the people in our audience, and reflect on the unique opportunity we have to make a difference to thousands of people. Finally, when we speak with passion and conviction, we'll see the light bulb go off in people's eyes and know that we have connected with them. We never know when something we say in a presentation will change someone's life. It's this possibility, Van Hooser says, that makes the hard work of being a professional speaker worthwhile.

Grandmother Van Hooser clearly saw something in young Phillip that has now benefited tens of thousands of people.

Podcast Interview

To hear what Phil told me about his role as President of the National Speakers Association, how American speakers are perceived internationally and why professional speaking is the hardest job he's ever had, click on the podcast icon below.

Phil can be contacted at [email protected].

Janet Hebert has been a ranch hand (her parents raised prunes on over 100 acres in the Coyote Valley), an elementary school teacher, a full time single mom for her two children Katie and Jeff, and a caregiver for her own mother.

Janet has been speaking for the past 15 years. She has been a frequent competitor in Toastmasters District 4 – progressing to the Division and District contests several times, and all the way to the Regional level in the International Speech Contest in 2000. It was in the process of attending the Toastmasters contests that she met her husband Paul, also a winner at the District level.

Janet is a 16-year breast cancer survivor. For the past 15 years she has been speaking to audiences large and small on behalf of the American Cancer Society, helping raise awareness and inspire action for individuals and groups. While listening to Janet, audiences learn about cancer in general, how to detect it early, and what help is available when cancer is discovered. Listeners learn not only the facts - they learn about the compassion and human warmth behind the work of the American Cancer Society. Her engaging style, candor and deep commitment to helping others - as she herself was helped - make her a preferred presenter for ACS. She enjoys the opportunity to share information and her story, believing with each talk that she may be helping to save someone’s life.

Pro-Track Profile

The 2010 Pro-Track program kicks off on Saturday January 23 at the Burlingame, CA, Hilton Hotel.

Janet is excited to be a part of Pro-Track. She is pursuing her dream of becoming a professional speaker and impacting many more lives with both her unique perspectives and heartfelt good will.

I talked with Janet on the phone about the origins of her interest professional speaking and what she is looking for in the Pro-Track program. To hear what she told me, click on the podcast icon below.

Janet can be reached at (408) 226-8283 or by email at [email protected].