Professionally Speaking

More than 2,000 years ago, Cicero called rhetoric a “great art.” Since then, staggering advances in mass communication haven't diminished the transformative power of a great speech.

And the Cicero Speechwriting Awards recognize the speechwriters and the speakers who make it great.

Presented by Vital Speeches of the Day, the prestigious monthly collection of speeches, the Cicero Speechwriting Awards recognize the work that makes the speeches that help leaders lead—in every sector of business, politics and society.

In this podcast I talk with VSOTD editor David Murray about what makes a speech Cicero Award material, and the changes he's seen over the last dozen years that the Awards have been given. To hear what David said, simply click on the podcast icon below.

Click here to enter the 2018 Cicero Speechwriting Awards today.

On Wednesday October 4th the Silicon Valley Speechwriters Roundtable hosted a conference call with Shel Holtz. We discussed the ways in which social and digital media — which have given rise to content marketing — offer a host of options to speechwriters to draw attention to the speech before, during, and after its delivery. Shel reviewed the rapid development of the many forms of social media available for speechwriters to use, from humble beginnings as blogs and chat rooms to the rich variety of streaming media solutions available today.

Among the tips Shel shared was the use of Poll Everywhere to engage audiences and the Mevo live event camera for streaming.

Click on the podcast icon below to listen to Shel discuss these topics and more, as well as answer questions from speechwriters who were on the call. (Apologies for the audio which suffered from occasional background noise, but nothing that should prevent you listening to whole 55 minute call.)

On Thursday May 18 members of the Silicon Valley Speechwriters Roundtable were in conversation with Tim Pollard, author of The Compelling Communicator: Mastering the Art and Science of Exceptional Presentation Design.

In his new book, Tim Pollard has developed a systematic approach to the design and delivery of presentations and speeches that is applicable to everything from sales pitches to keynotes to TED Talks. The framework outlined in The Compelling Communicator is supported by research in how the brain processes information and how human beings learn; and it's buttressed by Tim's years of in-person experience communicating with, and coaching, leaders in business and non-profits worldwide.

Click on the podcast icon below to listen to Tim discuss some of the key concepts in his book, as well as answer questions from executive communications professionals at Cisco and Hewlett Packard.

My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area. I met today with a group of marketing professionals who shared the many reasons young people should consider a career in this field.

To hear what they told me, click on the podcast icon below.

Oh, and if you know of any entry-level marketing jobs in the San Francisco Bay Area let me know! Neil's Dad will thank you...

On Thursday September 1, members of the Silicon Valley Speechwriters Roundtable hosted a conference call with with renowned author, speechwriter and professor Bob Lehrman.

Robert A. Lehrman served as Chief Speechwriter to Vice President Al Gore and, in 2004, as Chief Speechwriter for the Democratic National Committee during his more than three decades of experience writing speeches. His 2009 book, 'The Political Speechwriters Companion' is one of the best books I've ever read on speechwriting, period. He's an editor of the new book 'Democratic Orators from JFK to Barack Obama' (Palgrave/Macmillan 2016) and authored the chapters on the oratory of J.F.K. and Barack Obama.

Bob has written for political figures, celebrities, heads of nonprofits, and corporate CEOs. He created and co-teaches the political speechwriting course at American University, speaks often at other campuses, conferences, and associations, on the topic of political speechwriting, and has conducted four workshops in Hanoi for Vietnamese diplomats. Author of a number of award-winning novels, and many articles for publications like The New York Times, Washington Post, Christian Science Monitor, and Politico, Bob has a B.A. from Tufts University and an M.F.A. from the University of Iowa Writers' Workshop, where he studied with Kurt Vonnegut and Richard Yates.

I was going to summarize the topics we discussed on the call, but Rob Cottingham did a great job capturing this in an awesome Sketchnote:

(Click to enlarge)

To listen to the first half hour of the call, click on the podcast icon below.

On Thursday May 5, members of the Silicon Valley Speechwriters Roundtable hosted a conference call with freelance speechwriter, author and publisher Sanjay Nambiar.

Sanjay is a veteran speechwriter and award-winning children’s book author. He has written speeches for CEOs and executives in a wide range of industries, from finance and technology to education and non-profits. Past clients include executives at Toyota, Comcast, and CBS among others.

He also has written several award-winning children's books. In addition to being a speechwriter and author, Sanjay also is the CEO of SDPH Media, the company behind the multimedia global brand platform for the Super Duper Princess Heroes.

The focus of our conversation was Sanjay's recommendations for building a freelance speechwriting business as well as his role as an author and publisher (something he has in common with other speechwriters such as Mike Long -- playwright -- and Justina Chen -- young adult fiction author).

Sanjay reviewed the ways he built his client list that started with Search Engine Marketing (SEM) and pay-per-click ads. He also talked about the advantages and disadvantages of options such as Upwork (formally eLance), cold calling and mailing. He shared effective networking and referral techniques. We also discussed his publishing business.

To find out more, click on the podcast icon below to hear edited highlights from the call where Sanjay shares tips on building a freelance speechwriting business.

On Wednesday February 24, members of the Silicon Valley Speechwriters Roundtable hosted a conference call with Google speechwriter Matt Teper.

Matt is the Head of Editorial at Google, where he is the leader and founder of the Google Ink team. The team is responsible for defining the voice of Google in major speeches, executive presentations, op-ed's, blog posts, social media, press statements, internal news, and all manner of creative and editorial work.

Matt is also Eric Schmidt's speechwriter.

Matt came to Google in 2012, from the White House, where he served as Vice President Joe Biden's chief speechwriter for the first three-plus years of the Obama administration.

During the call, Matt described what it was like to work for the Vice President, the contrast between the life of a speechwriter in DC and in Silicon Valley and shared his insights about the craft of speechwriting. He also confirms that Google is not, currently, working on a time machine!

To hear a recording of the call click on the link below. Since the call lasts over an hour you might prefer to choose the Download option and listen later.

On Wednesday February 24, members of the Silicon Valley Speechwriters Roundtable hosted a conference call with Google speechwriter Matt Teper.

Matt is the Head of Editorial at Google, where he is the leader and founder of the Google Ink team. The team is responsible for defining the voice of Google in major speeches, executive presentations, op-ed’s, blog posts, social media, press statements, internal news, and all manner of creative and editorial work.

Matt is also Eric Schmidt’s speechwriter.

Matt came to Google in 2012, from the White House, where he served as Vice President Joe Biden’s chief speechwriter for the first three-plus years of the Obama administration.

During the call, Matt described what it was like to work for the Vice President, the contrast between the life of a speechwriter in DC and in Silicon Valley and shared his insights about the craft of speechwriting. He also confirms that Google is not, currently, working on a time machine!

To hear a recording of the call click on the link below. Since the call lasts over an hour you might prefer to choose the Download option and listen later.

On Thursday September 17, 2015 the Silicon Valley Speechwriters welcomed Hal Gordon as our guest on a conference call.

Hal was a speechwriter for the Reagan White House and later wrote for Gen. Colin Powell. Since 2005, Hal has provided executive speech writing for top executives of Shell Oil, Royal Dutch Shell, CenterPoint Energy, GE Aero Energy, UPS, Sim-Tex LP, cPanel and the Greater Houston Partnership. He's also lectured on speechwriting for NASA, Texas A&M University, the National Association of Government Communicators, more than half a dozen national speechwriter conferences and the U.K. Speechwriter's Guild.

Hal was a speechwriter in the Reagan White House, where he wrote for Counselor to the President Edwin Meese, OMB director James C. Miller, and other top domestic advisors to the President.

Hal has a web site—www.ringingwords.com—and blogs for www.punditwire.com. Follow him on Twitter @paidpen.

In a wide-ranging conversation Hal discusses working at the White House and his views on the current crop of Republican Presidential candidates (including Donald Trump who he satirizes in this version of a Trump speech to Evangelicals). He comments on the debt Winston Churchill owes to Irish-American statesman William Bourke Cockran and the importance of Churchill's essay on Scaffolding of Rhetoric.

Hal reminds speechwriters to always be on the look out for material, which he illustrates by telling how he used the Shield of Parade which he admired on a visit to the British Museum in a later speech.

To hear edited highlights of the call, click on the podcast icon below.

With wedding season approaching, happy couples from around the world are preparing to walk down the aisle and begin their lives together. Wedding season also marks the time when friends and family will be asked to give a toast to celebrate the occasion. For many, it may be the first time they are being asked to speak publicly, and, although it may be in front of friends and family, it can be an intimidating experience.

Toastmasters International, the global organization devoted to communication and leadership skills development, offers these five tips for delivering a memorable wedding toast:

Be prepared. Know your material and try to avoid reading. Include an opening, a body and a conclusion.

Identify yourself. Open with a brief explanation of your relationship to the couple before beginning the toast.

Use humor and creativity. Entertaining stories and anecdotes are appreciated by the audience, but avoid telling potentially embarrassing stories or using offensive language.

Get personal. A toast should be original, heartfelt and customized for the occasion.

Stand; lift your glass and say, “I'd like to propose a toast.” Pause to allow guests to shift their attention toward you and give them time to lift their glasses. Be sure to lower your glass to about waist height.

“It’s important that the person delivering the wedding toast is confident, poised and moderately brief,” says Mohammed Murad, Toastmasters 2014-15 International President. “The most memorable messages come from the heart, are light-hearted and focus on wishing the couple well on their joyful journey together.”

Click here to watch a Maid of Honor using the five tips above as she delivers her wedding toast. In addition to toasting advice, Toastmasters offers many public speaking tips. To practice your toasts or speeches, find a Toastmasters club near you by visiting www.toastmasters.org/findaclub.