In this podcast, Professor Mat Hughes is joined by Tanja Leppäaho and Paavo Ritala to learn from their interesting and insightful study into ‘Finnboat’, a traditional family business in Finland, and one that has endured, survived, and prospered through three major crises: the economic recession of the 1990s, the 2008–2009 financial crisis, and the 2020-21 coronavirus pandemic. What is even more interesting is how Finnboat seemed to undertake only modest, if any, innovation during stable times but had an uncanny ability to innovate in crises. This is fascinating and especially meaningful in this highly uncertain world that we live in. Their study is available at: https://doi.org/10.1016/j.jfbs.2021.100440