Smartphone apps (including games) and SMS are being used by social marketers to assist people in losing weight, reducing energy consumption, quitting smoking and being safe around trains. Social marketing seeks to develop and integrate marketing concepts to influence behaviours that benefit individuals and the community for the greater social good.
In this Business Breakfast, we provide an overview of social marketing and use case examples to demonstrate how mobile technology can be implemented by governments, businesses and non-profit organisations in order to change behaviour and create loyalty.

Professor Rebekah Russell-Bennett - Behaviour change at your fingertips: Social Marketing's use of Smartphone Apps and SMS

A podcast series exploring corporate communications, international business, marketing and public relations featuring dialog from academic faculty and influential industry experts. 
			
			This thought leadership series explores perspectives on current events, research developments, analysis of industry trends and perspectives on popular topics. * The views and opinions expressed are solely those of the authors and do not necessarily reflect the official policy or position of QUT AMPR or its affiliates.

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Professor Rebekah Russell-Bennett - Behaviour change at your fingertips: Social Marketing's use of Smartphone Apps and SMS

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