Episode 18 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

This week Scott Guthrie is in conversation with Brendan Gahan, Partner and Chief Social Officer at Mekanism.

In this episode we discuss:

• How Brendan cut his teeth selling-in Smosh as an early YouTuber deal
• A day in the life at Mekansim as Chief Social Officer
• How shoppable live-streaming will be a key trend within influencer marketing
• The potential for Chinese-owned apps to displace Facebook and Instagram
• The George Foreman Grill-ification of the creator economy

Check out the Influencer Marketing Lab website for full show notes and related links. 

👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.

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