Today’s guest, Brendan McClenahan, explains video marketing has been shown to increase website conversions by 150 - 200%. That means you could double or triple your new client calls from your website just be incorporating video.
But you’re probably wondering, “Just how do I get started with video marketing?”
I’m glad you asked. We hear this question a LOT. Video can seem so overwhelming that only a tiny majority of therapists ever use it.
When I learned about the work of Brendan McClenahan and Connor McClenahan, founders of Cupla Media, I knew instantly I had to get them on the podcast. They specialize in helping psychotherapists produce top-notch videos to promote their practices.
In this episode, Brendan explains how to:
- Start marketing using video for free
- Use video to stand out from the crowd
- Stop accidentally repelling clients (this is true for all marketing, not just video)
- Include the two critical components all videos must have
- Write your video script
- Post video online for maximum impact
- Get 1,500 FREE views to your video