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Profit Before Traffic: The New Google Ads Reality with Ramial Aqeel
In this episode of the Growth High podcast, Martin Svilenov interviews PPC expert Ramial Aqeel, discussing various strategies for lead generation, the importance of bid management, and the role of conversion tracking.
Ramial shares insights on using broad match keywords, the shift towards intent-based marketing, and the significance of post-click experiences. He also emphasises the need for simplicity in managing smaller accounts and the importance of unit economics in e-commerce.
The conversation concludes with Ramial's favourite tools and influencers in the PPC space.
CHAPTERS:
00:00 Introduction
00:40 Bid management strategies for lead generation
05:01 Tracking conversions and using external tools
06:04 Broad match keywords: pros and cons
08:23 Navigating the future of keywordless targeting
10:56 Framework for growing smaller accounts
14:33 Challenges in working with smaller businesses
17:19 E-commerce strategies and unit economics
20:14 Key metrics and KPIs for success
22:35 Importance of post-click experience
25:53 Tools and tech stack for PPC
27:00 Inspiration and community in the PPC industry
TAKEAWAYS
– Starting with a manual bidding strategy allows for better control.
– Value bidding is effective when integrated with offline conversion tracking.
– Broad match keywords can be useful but should be used cautiously.
– The structure of a campaign is crucial for quality control.
– Simplifying strategies is key for smaller accounts.
– Post-click experience is vital for conversion success.
– Trust and friction are critical elements on landing pages.
– Unit economics should be the foundation of e-commerce strategies.
– LTV is an important metric that enhances ROAS over time.
– Continuous optimisation of the post-click experience is essential.
Follow Ramial on LinkedIn: https://www.linkedin.com/in/ramialaqeel/
Check out Ramial's website: https://ramialaqeel.com/
Follow Martin on LinkedIn: https://www.linkedin.com/in/martinhs/
Book your seat for the PPC.London conference: https://ppc.london/
Follow for more content like this. ✌
View all episodes
By Martin SvilenovIn this episode of the Growth High podcast, Martin Svilenov interviews PPC expert Ramial Aqeel, discussing various strategies for lead generation, the importance of bid management, and the role of conversion tracking.
Ramial shares insights on using broad match keywords, the shift towards intent-based marketing, and the significance of post-click experiences. He also emphasises the need for simplicity in managing smaller accounts and the importance of unit economics in e-commerce.
The conversation concludes with Ramial's favourite tools and influencers in the PPC space.
CHAPTERS:
00:00 Introduction
00:40 Bid management strategies for lead generation
05:01 Tracking conversions and using external tools
06:04 Broad match keywords: pros and cons
08:23 Navigating the future of keywordless targeting
10:56 Framework for growing smaller accounts
14:33 Challenges in working with smaller businesses
17:19 E-commerce strategies and unit economics
20:14 Key metrics and KPIs for success
22:35 Importance of post-click experience
25:53 Tools and tech stack for PPC
27:00 Inspiration and community in the PPC industry
TAKEAWAYS
– Starting with a manual bidding strategy allows for better control.
– Value bidding is effective when integrated with offline conversion tracking.
– Broad match keywords can be useful but should be used cautiously.
– The structure of a campaign is crucial for quality control.
– Simplifying strategies is key for smaller accounts.
– Post-click experience is vital for conversion success.
– Trust and friction are critical elements on landing pages.
– Unit economics should be the foundation of e-commerce strategies.
– LTV is an important metric that enhances ROAS over time.
– Continuous optimisation of the post-click experience is essential.
Follow Ramial on LinkedIn: https://www.linkedin.com/in/ramialaqeel/
Check out Ramial's website: https://ramialaqeel.com/
Follow Martin on LinkedIn: https://www.linkedin.com/in/martinhs/
Book your seat for the PPC.London conference: https://ppc.london/
Follow for more content like this. ✌