In this episode of the Growth Hike podcast, host Martin Svilenov welcomes back Tomasz Sledz, a leading media buyer specialising in Meta ads. They discuss the evolving landscape of advertising on Meta, particularly focusing on the significant changes since 2024, including the introduction of the Andromeda update. Tomasz emphasises the importance of creative diversity in ad campaigns, noting that brands must now produce a variety of creatives to engage audiences effectively. He shares insights on how his agency, Impact Media, has adapted to these changes by incorporating more creative strategies to enhance productivity and campaign performance.
As the conversation progresses, Tomasz highlights the diminishing relevance of traditional media buying roles, suggesting that the future lies in creative strategy rather than just ad placement. He expresses scepticism about the feasibility of fully automated advertising systems, arguing that human connection and authenticity will remain crucial in marketing.
The episode wraps up with practical advice for advertisers, including the importance of testing new creatives and optimising post-click experiences to maximise conversion rates.
Tomasz also shares his experiences with bridge pages and advertorials, illustrating how these strategies can significantly improve campaign performance.
Key takeaways:
- You have to be more creative and diversify your creative funnel.
- If you have no creatives, you can't grow.
- People buy from people; human interaction is essential.
- Bridge pages and advertorials can significantly improve conversion rates.
Chapters
00:00 Introduction to Tomasz Sledge and Meta Ads
02:10 The Launch of Amplify House
03:55 Changes in Meta Since 2024
07:10 The Importance of Creative Diversity
09:43 The Shifting Role of Media Buyers
12:04 Zuckerberg's Vision for Automated Advertising
16:37 The Diminishing Trust in AI-Generated Content
20:51 Leveraging AI Tools in Advertising
22:13 Leveraging Tools for Campaign Management
23:00 The Importance of Post-Click Experience
24:52 Success Stories: The Power of Advertorials
28:15 Common Mistakes in Facebook Advertising
32:18 Understanding Market Saturation and Trust
33:52 Exploring New Advertising Platforms
37:14 No Advertising Growth Tactics for Agencies
Follow Tomasz on LinkedIn: https://www.linkedin.com/in/tomaszsledz94/
Amplify Haus: https://amplifyhaus.co.uk/
Need help with Meta Ads, see the offer: https://tomaszsledz.com/offer-01
Follow Martin on LinkedIn: https://www.linkedin.com/in/martinhs/
Martin's website: https://www.averank.com/
See you in the next episode!
