This episode originally aired live in May of 2024.

In this episode, Joseph Lewin sits down with Drew Sutton of Drew Sutton Leadership to dig into how business owners can scale profitably and retain joy. Drew shares his corporate-engineering-rooted systems thinking, and they talk through concrete strategies to help you stop being cash- and time-strapped. From reworking meetings, costs, pricing, and mindset—this episode is about more than revenue. It’s about making business work for your life.

What You’ll Learn in This Episode:

• The invisible cost of inflation & what many business owners aren’t raising: pricing & labor
• Why dumping cash into generic ads without strong conversion is a high-risk move
• How “professionalizing” your business (processes, meeting rhythm, structure) can free up your time without losing the soul of your business
• Strategies for finding profit (not just revenue)—how to locate quick wins to unlock cash flow
• How to shift mindset from “bigger, faster, more” to “better, clearer, more meaningful”

Takeaway:

You can absolutely grow your business in a way that gives you more freedom. It starts with making visible what’s broken: costs, pricing, meetings, time usage. Then pick two or three fixes, implement, and see how it changes everything.

Profiles & Links:

Joseph Lewin — Founder of Sell Through Social.

Drew Sutton — Founder of Drew Sutton Leadership.