This episode originally aired live on Jul 22, 2024.

In this episode of Sell Through Social Live, host Joseph Lewin, founder of Sell Through Social, is joined by Jeff Winter, a global thought leader in Industry 4.0 and LinkedIn powerhouse with over 110,000 followers. Jeff has mastered the art of personal branding—positioning himself as a trusted voice in a complex industry while driving massive visibility and influence online.

Joseph and Jeff dive into the big question: Should professionals and business leaders build a personal brand? Together, they unpack why personal branding is no longer optional, how to stand out without feeling fake, and what it really takes to grow influence on LinkedIn.

You’ll hear insights on why managing your personal brand is now part of managing your career, how to create content that establishes thought leadership and credibility, the balance between authenticity, expertise, and visibility, and practical steps anyone can take to start building influence today.

If you’ve ever wondered whether personal branding is worth the time—or how to do it effectively—this episode will give you the clarity and direction you need.

This episode of Sell Through Social Live originally aired live on Jul 22, 2024.

In this episode of Sell Through Social Live, host Joseph Lewin, Founder of Sell Through Social, welcomes back Drew Sutton, founder of Drew Sutton Leadership and former chief engineer at Lockheed Martin. Drew has taken decades of corporate leadership experience and transformed it into a coaching and consulting practice designed to help small business owners grow their income while reclaiming joy in their work.

Joseph and Drew dig into what it really means to lead with excellence—why so many leaders unintentionally slip into management instead of true leadership, and how to make the shift that creates healthier teams, stronger businesses, and lasting impact.

You’ll learn why excellence in leadership isn’t about titles or authority, but about influence, clarity, and intentional decision-making. Drew also shares practical takeaways for entrepreneurs and business owners looking to double their results without sacrificing their personal life.

If you’ve ever wondered whether you’re leading well—or just going through the motions—this conversation will challenge your perspective and give you tools to elevate your leadership game.

This episode originally aired live on Jul 16, 2024.

In this episode of Sell Through Social Live, host Joseph Lewin, founder of Sell Through Social, sits down with Dave Moravec, President of the Colerain Chamber of Commerce and author of Echoes Across the Tracks. Together, they dig into the art of attracting, delighting, and engaging customers in ways that go beyond surface-level marketing tactics.

Dave shares why it’s not about chasing everyone, but about focusing on the right-fit customers who align with your products and services. They explore the flywheel concept, the role of authentic relationships in sales, and how chambers of commerce and community organizations can be powerful connectors for business growth.

Listeners will walk away with insights on how to refine their approach to customer engagement, create experiences that build trust, and design strategies that keep people coming back.

Whether you’re in sales, marketing, or leadership, this conversation highlights practical steps for turning prospects into loyal advocates—and why community matters more than ever in business today.

This episode originally aired live on July 11th, 2024.

In this episode of Sell Through Social Live, host Joseph Lewin sits down with Kim Umbstead, Social Media Manager at Clark Schaefer Hackett, to talk about what it really takes to create and grow a B2B audience in today’s digital landscape.

This episode is produced by Sell Through Social.

While B2C marketers often have the playbook filled with tactics, B2B firms face a different challenge: relationships drive business, but how do you scale relationships through content and social media?

Joseph and Kim explore why B2B audience-building is more than just brand messaging, the role of relationships and trust in professional services marketing, practical ways to make social media content engaging for B2B audiences, how to adapt creative tactics like skits and storytelling to a professional setting, and the evolving expectations of audiences when it comes to authenticity in B2B.

Whether you’re part of a consulting firm, accounting practice, or B2B services company, this episode is packed with practical insights for creating content that resonates and builds long-term business relationships.

This episode originally aired live on July 8th, 2024.

Entrepreneur and family coach Jeremy Pryor joins host Joseph Lewin to challenge the default script of modern work and identity. Instead of optimizing life around career or “hustle culture,” Jeremy makes the case for a family-centered model—ordering our identities (father/mother first, worker/entrepreneur second), designing businesses that integrate home life, and building assets that create time freedom across generations. They unpack why Western individualism often strains marriages and children, how to recalibrate using “identity dials,” and a practical three-business path (freedom, scale, legacy) to support a multi-generational family team.

• Why “life isn’t a single-player game” and how that reorders work, marriage, and parenting
• The difference between vocation and career—and why father/mother should be your primary identity
• How to design a business that supports family rhythms (think: dinner together, shared work)
• A practical framework for moving from a paycheck to family-owned assets
• How to avoid the cultural pendulum swings (hustle culture vs. gender “warfare”) and build unity around children’s flourishing

• Order of identities matters: father/mother > worker/entrepreneur. The order changes decisions—even when you choose to work long hours.
• Integration over isolation: accept a little “inefficiency” (e.g., 5%) in the business to keep family integrated.
• Think in decades: design today’s business for the lifestyle you want in your 50s and for adult children/grandchildren.

The 3-business stool:

1. Freedom Business (service; pays bills now)
2. Scale Business (decouples income from hours)
3. Legacy Business (capital assets the family can steward together)

• “Life isn’t a single-player game—it’s designed to be family-centered.”
• “Order your identities. If fatherhood is first, your work decisions will look different.”
• “As an owner, you can choose a little inefficiency to gain family integration.”
• “Don’t chase unicorns—build a stable stool: freedom, scale, and legacy.”

• Jeremy Pryor’s coaching: Family Inc (join the waitlist): https://familyteams.com → click “Family Inc”
• Follow Family Teams: @familyteams on major platforms
• Check out the Family Teams podcast

• Host: Joseph Lewin - Sell Through Social
• Guest: Jeremy Pryor - Family Teams

If this episode helped you rethink work and family, share it with a friend building a business—or a parent struggling with trade-offs. Then, write down where your identities are ordered today and one practical change you’ll make this week to bring your business into better alignment with your family.

This podcast originally aired live on 7/03/25. Produced by Sell Through Social.

In this episode, host Joseph Lewin welcomes Hosanna Hanson, founder of Hosanna Noelle Consulting, for an insightful conversation about creating a workplace culture that no one wants to leave. Drawing from her years of experience in corporate leadership and consulting, Hosanna shares how true culture goes far beyond beanbags, ping pong tables, or flashy perks. Instead, it begins at the team level with leaders who make people feel known, valued, and connected to a mission larger than themselves.

Together, Joseph and Hosanna explore the common challenges leaders face when balancing performance expectations from above with the responsibility of caring for their teams. Hosanna emphasizes the importance of regular one-on-one check-ins, not just to track progress, but to build meaningful relationships where people feel seen beyond their job titles. She illustrates this with stories from her own leadership journey, including building trust with customer service teams in a startup environment through intentional connections, small acts of appreciation, and even moments of lighthearted fun.

The conversation also highlights how personal connection and authenticity make leaders more effective in both team management and sales. Joseph relates these lessons to his own experience, showing how simply taking a few minutes to ask about someone’s life can build trust, deepen rapport, and strengthen collaboration. Hosanna adds that while not every team member opens up right away, consistency and authenticity from the leader eventually break down barriers, especially for high achievers or those who have been burned by toxic cultures in the past.

At the executive level, Hosanna points out the tangible business case for investing in culture. Retaining engaged employees is far less costly than the turnover and hiring cycle, and even small gestures can have a profound impact on morale and performance. She recommends practical tools like Patrick Lencioni’s Working Genius assessment, which helps leaders and teams understand their natural strengths and improve collaboration.

To close, Hosanna offers practical advice for leaders who want to take action immediately: start with a simple point of connection in your next one-on-one. Whether it’s about a hobby, a project, or a personal interest, that first step toward building trust can set the foundation for a team that is engaged, resilient, and excited to stay.

Listeners interested in learning more about Hosanna’s work can connect with her on LinkedIn or visit hosannanoel.com, where she provides coaching, team workshops, and culture development support for leaders and organizations.

Takeaways:

• Creating a workplace culture that retains talent starts at the leadership level, focusing on genuine connections.
• Employees are more likely to stay when they feel valued and see a clear growth path.
• Regular one-on-one check-ins between leaders and team members enhance engagement and productivity significantly.
• Understanding individual team members' needs and interests fosters a sense of belonging and loyalty in the workplace.
• Investing in team culture can lead to reduced turnover costs and increased operational efficiency over time.
• Authentic leadership and open communication build trust, which is crucial for high-performing teams.

This episode originally aired live on 6/27/24

Leading like a coach is a transformative approach to leadership that emphasizes the importance of building strong relationships and fostering engagement among team members. In this discussion, I sit down with Roy Heintz, a senior executive and former college basketball coach, who shares valuable insights drawn from his extensive experience in both coaching and corporate leadership. Roy highlights the alarming statistics from Gallup indicating that a significant percentage of employees feel disengaged at work, which underscores the urgency for leaders to adopt a more empathetic and relational approach. He introduces the acronym LEAD, which stands for Look ahead, Equip, Accountability, and Develop, detailing how these principles can create a thriving workplace culture that prioritizes growth and collaboration. By investing in relationships and genuinely caring for team members, leaders can inspire motivation and improve overall performance, ultimately leading to a more engaged and productive workforce.

Takeaways:

• Effective leadership begins with a clear vision, guiding both personal and organizational goals.
• Building strong relationships with team members fosters trust and significantly boosts engagement.
• Transformational leadership, as opposed to transactional, is essential for creating a thriving workplace culture.
• Investing in employee development leads to higher productivity and better retention rates for organizations.
• Understanding individual aspirations allows leaders to tailor their coaching and support effectively.
• Creating a supportive environment encourages employees to contribute actively, enhancing overall company performance.

This episode originally aired live in June of 2024.

In this episode of Sell Through Social Live, Joseph Lewin welcomes David Hancock, founder of Morgan James Publishing, to unpack the journey of writing and publishing a book as an entrepreneur. David shares how his own career shifted when he wrote his first book, why publishing choices matter, and how entrepreneurs can use books to build credibility, authority, and opportunity.

This podcast is produced by Sell Through Social.

David shares his story of moving from banking into authorship and eventually launching Morgan James Publishing in 2003, a hybrid publisher built to bridge the gap between traditional and self-publishing. He explains how writing his first book doubled his income overnight, not because of book sales, but because the book established him as an authority in his field and opened doors to media, higher fees, and new clients.

The conversation explores why and when entrepreneurs should write a book. A well-positioned book gives credibility, helps reduce negotiations, and positions the author as a trusted expert. But David stresses that the value of a book goes far beyond royalties. Most authors will never sell hundreds of thousands of copies. Instead, the true payoff comes from how a book is leveraged—to generate speaking engagements, consulting opportunities, new clients, and brand recognition.

Joseph and David also discuss the three main publishing paths: traditional, self-publishing, and hybrid. Traditional publishing offers credibility and distribution but requires authors to give up intellectual property rights, often limiting how they can use their own content. Self-publishing gives complete control but lacks credibility and reach beyond online sales. Hybrid publishing blends both worlds—authors retain their rights while still gaining broader distribution and professional support.

Another key insight is the importance of starting to market your book the moment you decide to write it. Too many authors keep their work secret until launch, only to discover they lack momentum. By sharing progress early, authors build accountability, attract interest, and earn the “permission” to ask their audience for support when the book is ready.

Finally, David highlights why intellectual property matters. Without it, entrepreneurs may be blocked from creating courses, keynotes, or spin-off content from their own ideas. Retaining control ensures the book can fuel broader business growth rather than be limited by a publisher’s agenda.

Entrepreneurs should see books as tools for credibility and growth, not as standalone income streams. The best time to start marketing a book is the day you decide to write it. And when considering publishing options, authors should think beyond prestige—control of intellectual property and alignment with business goals can make or break the long-term value of the project.

Interested in writing your own book? David offers conversations with aspiring authors at chatwithdavid.com.

Takeaways:

• Writing a book can significantly enhance your credibility as an entrepreneur, establishing you as an authority in your field.
• The process of writing a book helps you become more knowledgeable and proficient in your subject area, which can benefit your business.
• Engaging with your audience early on in the writing process builds accountability and generates interest for your book.
• It's critical to start marketing your book as soon as you decide to write it, rather than waiting until it's finished.
• Understanding the different publishing options—traditional, self-publishing, and hybrid—is essential for any aspiring author.
• Retaining control over your intellectual property allows you to leverage your book for additional opportunities without needing permission from a publisher.

In this episode of Sell Through Social Live, Joseph Lewin sits down with Chelsea Olson, who helps agencies and B2B service-based companies scale and grow with sustainable sales strategies. Together, they dig into why so many companies plateau and what leaders can do to break through those barriers.

Sell Through Social produced this podcast.

Chelsea explains that growth challenges vary depending on company size. For businesses under $5 million in revenue, CEOs are stretched too thin, juggling sales, marketing, and operations, which leaves no room to create a repeatable sales strategy. For larger companies, the absence of a clear and scalable sales plan often stalls momentum, especially when they continue to rely only on referrals and word-of-mouth.

Referrals alone, while valuable, are not a long-term strategy. Warm leads behave very differently from cold outreach, yet many leadership teams fail to account for that. Cold prospecting requires resilience, grit, and a willingness to face rejection—something many CEOs struggle to accept after years of relying on warm introductions.

Another issue is the CEO bottleneck in sales. Too often, founders and leaders hold all the client success stories and sales knowledge in their heads. Without documentation, case studies, and accessible materials, new hires are set up to fail. When CEOs expect new salespeople to deliver results at their level without sharing the tools, knowledge, and industry context, frustration builds quickly on both sides.

The conversation also highlights the dangers of outsourcing too early. Handing off the entire sales function might feel like a quick solution, but it stunts long-term growth. Instead, companies must own their business development and go-to-market strategy before outsourcing pieces of execution. A fractional sales leader can accelerate this process, bringing in expertise while training internal talent to take over sustainably.

Joseph and Chelsea explore the myth of the “unicorn hire”—the belief that one superstar salesperson can put the company on their back. This approach is risky and unsustainable. When that individual eventually leaves, the pipeline collapses. Instead, leaders should invest in systems that allow junior reps and subject matter experts to succeed. CEOs also need to decide whether they require an individual contributor to drive deals or a sales leader capable of building a scalable organization.

Finally, the discussion turns to empowering employees on LinkedIn. Many CEOs resist allowing their teams to build personal brands online, fearing they will be poached. Chelsea and Joseph argue that this mindset holds companies back. A strong LinkedIn presence creates awareness, generates inbound opportunities, attracts talent, and strengthens employer branding. If leaders fear losing employees, the real solution lies in creating a culture that people want to stay in, not limiting their professional growth.

Chelsea specializes in guiding companies through the transition from referral-based selling to scalable growth systems. She helps define the ideal customer profile, sharpen go-to-market strategies, and create documented sales plans that can be executed by the whole team. Her role as a fractional sales leader allows her to mentor internal staff, set up repeatable processes, and gradually transfer ownership back to the company once a foundation is in place.

Growth requires more than enthusiasm—it requires a plan. CEOs must document their knowledge, set realistic expectations, and accept that referrals alone cannot fuel sustained success. Building a scalable sales system means creating a strategy, empowering a team, and embracing tools like LinkedIn to expand visibility. Companies that fail to do this risk staying stuck, no matter their size, while those who invest in building the right system unlock real growth.

This episode originally aired in May of 2024.

What if the key to unlocking referrals, loyalty, and once-in-a-lifetime opportunities isn’t more cold calls or bigger ad budgets—but gratitude?

In this episode, host Joseph Lewin sits down with Kim Angeli, a business growth strategist and gratitude expert, to explore how practicing thankfulness can transform not only your business, but your life. From never making a cold call in 30 years of sales to landing an $8,000-a-night Ritz-Carlton suite simply by thanking a concierge, Kim shares real-world stories that show how “always be thanking” is more powerful than “always be closing.”

Together, Joseph and Kim dive into:

• Why gratitude builds deeper, longer-lasting business relationships than traditional sales tactics
• The difference between showing appreciation and attaching strings to it
• How to turn your top clients into brand ambassadors without gimmicks
• The “gratitude call” strategy that keeps you top of mind year after year
• Why chasing strangers is far less effective than serving the people already in your network

Kim also reveals her “million-dollar secret”: the one overlooked practice that keeps clients referring you over and over again.

If you’ve ever felt burnt out chasing transactions, this conversation will reframe how you think about relationships, referrals, and real business growth.

Resources & Links:

• Connect with Kim Angeli → kimangeli.com
• Recommended Reading: The Go-Giver by Bob Burg
• Connect with Joseph Lewin on LinkedIn → linkedin.com/in/joseph-lewin
• This podcast is produced by Sell Through Social

Subscribe & Review:

If you enjoyed today’s episode, hit subscribe wherever you listen to podcasts and leave us a review—it helps other business leaders discover the power of gratitude-driven growth.

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Links referenced in this episode:

• KimAngeli.com