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The Cost of Success: What Entrepreneurs Miss Until It’s Too Late | Cory Carlson : 62


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This episode originally aired live on Jul 23, 2024, on LinkedIn.

In this heartfelt and practical conversation, Joseph Lewin sits down with leadership coach Cory Carlson to explore what it truly means to win at home first. Cory has coached over 175 leaders to build meaningful impact both at work and at home, and he shares lessons from his own journey of rediscovering balance, purpose, and presence.

Together, they unpack why so many entrepreneurs feel they must choose between career success and family life—and why that’s a false choice. Cory believes you can win in both the boardroom and the living room, but only if you lead with intention, purpose, and boundaries.

This show is produced by Sell Through Social.

Check out Cory's group coaching cohort, Rise.

🏠 Key Topics

1. It’s Not Either/Or—It’s Both/And

Cory challenges the myth that you must sacrifice family to succeed at work. Through personal experience, he’s learned that winning at home fuels success at work, not the other way around.


2. The Four Pillars of “Win at Home First”

Cory’s book breaks success into four key areas:

  • You: Self-care, rest, exercise, and meaningful friendships.
  • Marriage: Pursuing your spouse like you did when you were dating—marriage is 100/100, not 50/50.
  • Parenting: Being present, playing and connecting, while also challenging your kids to grow.
  • Work: Setting healthy boundaries, time blocking, and staying focused during work hours so you can truly unplug at home.

3. Boundaries That Create Freedom

Cory shares practical tips:

  • Use an alarm clock and leave your phone out of the bedroom.
  • Time block your priorities at work so you can finish strong and disengage.
  • Schedule intentional family time and even celebrate work milestones together.

4. The Power of Intentional Planning

From taking PTO to scheduling date nights, Cory emphasizes that success starts with a plan. He challenges listeners to decide how they want to spend their time before others decide for them.

5. Coaching and Growth

Cory explains why everyone—at every stage—needs outside perspective and accountability. A good coach doesn’t give answers; they draw out potential and help destroy self-limiting beliefs.

💬 Memorable Quotes


“When home is going well, the wins at work feel amazing. When home isn’t going well, even the biggest wins fall flat.” – Cory Carlson

“Your family wants your presence more than your provision.” – Cory Carlson

“If you don’t define your priorities, others will define them for you.” – Cory Carlson

“You can have success in the boardroom and the family room.” – Cory Carlson

🚀 Resources & Links
  • Joseph Lewin – Sell Through Social
  • Cory Carlson – Rise and Go / Win at Home First
  • Cory’s books: Win at Home First and Rise and Go (available on Amazon)
  • Learn more about Joseph’s “Launch Your Show in 30 Days”

🎯 Takeaway

You don’t have to sacrifice what matters most to succeed. The same intentionality that drives business success can help you build a thriving home life—one that fuels, not competes with, your work.



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