Karena Bell is the Founder and CEO of ProfitLinz, a woman-owned profit optimization and business advisory firm. With over 25 years of experience in enterprise IT, business solutions, and finance, she advises business decision-makers on strategies, optimizing costs and systems, and identifying revenue-generating solutions. Before founding ProfitLinz, Karena was the National Chapter Head and Chief Connector at The Connective, where she assisted in developing the organization’s systems, processes, and policies.

In this episode:

Too often, companies view high top-line revenue as an indicator of profitability and pay less attention to the business' net profits and profit margins. This occurs when entrepreneurs become too focused on daily operations and disregard process documentation and how they can streamline operations to drive the bottom line. How can you unify revenue streams and profit to grow your business?

According to business solutions developer Karena Bell, organizations have multiple profit lines they can optimize, including supply chain operations, client contracts, and system and process documentation. Clients are a company’s most valuable asset, so you must evaluate your ideal customer portfolio to determine their profitability level and examine and adjust pricing systems according to industry standards. Yet client profitability extends beyond data and requires culture and value alignment to ensure consistency across all additional operations.

On this episode of Systems Simplified, the Founder and CEO of ProfitLinz, Karena Bell, joins Adi Klevit for a discussion about profit optimization. Karena explains how to identify ideal revenue systems and profit lines, the barriers to increasing profitability, and her passion for systems, processes, and cost structures.