Danielle Hayden is the Founder and CEO of Kickstart Accounting, Inc., an accounting firm assisting female entrepreneurs with their finances to grow their businesses and become more profitable. With over 10 years of experience as a corporate CFO, she helps business owners with bookkeeping, financial analysis, and education. Danielle is also the author of the Profit Planner book series.

In this episode:

Numerous entrepreneurs struggle to decipher their finances for optimal profitability. They often correlate their self-worth with their financial statements, believing their inadequacy determines their companies’ trajectory. How can you regain control of your finances to empower yourself and propel your business forward?

With a passion for helping small business owners systemize their finances, veteran CFO Danielle Hayden maintains that a healthy, sustainable, and profitable business requires a set of precise systems and an adequate work-life balance. Her financial planning process involves strategic bookkeeping to make informed business decisions and accountability for requesting assistance. Much of profitability entails making calculated investments to reach your long-term goals. This may include increasing your spending to boost ROI.

In this Systems Simplified podcast episode, Adi Klevit chats with Danielle Hayden, the Founder and CEO of Kickstart Accounting, Inc., about her financial planning process for profitability. Danielle reveals the premise of her Profit Planner book series, entrepreneurs’ most costly profit planning mistakes, and her empowering transition from a corporate CFO to an entrepreneur.